Relying on the follower depend of the social media influencer, they are often categorised into 4 key varieties:
- Nano-influencers: 1,000 – 10,000 followers
- Micro-influencers: 10,000 – 100,000 followers
- Macro-influencers: 100,000 – 1,000,000 followers
- Mega-influencers: Greater than 1,000,000 followers
Do word that these are basic definitions for the assorted tiers. The numbers will differ in response to nation resulting from distinction in inhabitants dimension. Therefore, the definition of micro-influencers may differ between Singapore and Indonesia, for instance.
No matter that, whereas micro-influencers should not have as many followers as their bigger counterparts, they’re well-known for his or her information of their area of interest, permitting them to command greater engagement charges than their bigger counterparts.
Why interact micro-influencers?
There are various advantages to participating micro-influencers that manufacturers ought to contemplate severely. Listed below are a few them:
- Affordability: If you happen to plan to work with macro- or mega-influencers with tens of millions of followers, you’ll have to count on to spend enormous quantities of cash. In actual fact, you may do higher at a way more inexpensive fee whenever you interact a micro-influencer.
- Engagement: Due to their decrease follower depend, micro-influencers are extra able to participating most of their followers in a more in-depth method than their bigger counterparts. Because of this their posts interact extra followers and vice versa.
- Area of interest: Micro-influencers typically concentrate on a selected area of interest, making it simpler to focus on a particular pool of customers who will probably be inquisitive about your product.
From a enterprise perspective, these advantages might be seen as a extra viable choice to promote your product relatively than simply earn visibility and promotion.
Therefore, on this article, now we have compiled eight rising micro-influencers it’s best to interact in your subsequent advertising marketing campaign, particularly for those who run a enterprise in any of the respective niches.
1. Magnificence micro-influencer: Cheryl Chio
An equities analysis senior editor for UOB Kay Hian by day and a content material creator below the moniker Beautifulbuns by night time, Cheryl Chio is without doubt one of the rising magnificence micro-influencers in Singapore. Her written work has been featured in lots of publications, similar to The Straits Instances, ELLE, and Her World.
Whereas she began as a magnificence, journey, and way of life blogger below the identical moniker, she has since transitioned to creating content material on Instagram, garnering greater than 31K followers. Scroll by her feed, and you will discover many well-written magnificence product evaluations and suggestions, proving her immense information of the wonder trade.
2. Style micro-influencer: Grace Lim
You may need seen her on a number of native YouTube channels earlier than. Grace Lim is without doubt one of the rising trend micro-influencers in Singapore, who is just not solely a content material creator specialising in trend however can also be freelancing as a trend stylist. One can see her impeccable sense of favor in her Instagram feed as she shares numerous posts of her dressed up in numerous #OOTD kinds and searching good in each single certainly one of them. She additionally simply began her YouTube channel a couple of yr in the past, posting vlogs and lookbooks.
3. Health micro-influencer: Cheryl Tay
Cheryl Tay is certainly one of Singapore’s rising health influencers. Not solely is she a profitable Ironman triathlete, however she can also be the founding father of #RockTheNakedTruth, a motion that encourages individuals to be assured about their physique picture. A fast look at her Instagram feed, you may see her love for health and her ardour for uplifting others. She sometimes shares posts of assorted working occasions she took half in in addition to actions and occasions she took half in with members of #RockTheNakedTruth.
4. Meals micro-influencer: Charlotte Mei de Drouas
Graduating from the College of Leeds in 2015 with first-class honours in diet, Charlotte Mei de Drouas actually is aware of what she is speaking about relating to meals and diet. She has labored as a nutritionist with numerous corporations and platforms, from Kellogg and MyKenzen Diet Providers to Asian Meals Channel and at the moment her personal model below the moniker TheCharlotteMei. Her 20K+ followers know her as a agency advocate for sustainability and diet. She shares on her Instagram numerous nutritious recipes and suggestions. Other than Instagram, she additionally actively creates content material on YouTube, the place she shares quick snippets of nutrition-related content material.
5. Way of life micro-influencer: Brenda Tan
Multi-faceted is what her 19.7K followers would name her. Brenda Tan is a life-style content material creator who posts all kinds of content material, from magnificence to crafts and journey. On high of that, she can also be an actual property agent and sometimes shares numerous actual property movies on her Instagram feed. She is the amalgamation of all of the influencers on this listing, sharing bits of every part.
6. Parenting micro-influencer: Lydia Izzati
Followers of the native tv channel Suria may discover Lydia Izzati acquainted. She has acted in a number of tv dramas and movies, similar to Aduh Bibikku 2, Walimah 1 & 2, and Projek Kasih. Nevertheless, aside from her performing profession, she is extra recognized by her 55K followers as a loving mother and a doting spouse. Her Instagram feed is full of posts about her household. Even her daughter might be thought-about a nano influencer with greater than 2K followers. Lydia has partnered with manufacturers, similar to Nestle, Ruhen Singapore, and OCBC, to advertise family-orientated services.
7. Pets micro-influencer: Marshall & Pals
Owned and managed by a Singaporean who goes by her moniker, Ekdikisis, Marshall and Pals was first made recognized when Ekdikisis posted 4 cute 2.5-week-old bunnies peeking out or snoozing in glass cups. Quick ahead a few years, these bunnies grew to become Instagram well-known on Instagram, gathering 26K animal lovers who’re blessed with numerous feeds relating to Marshall, the lead rabbit and his fellow bunny compatriots, in addition to a Japanese Spitz pup. If you’re an animal lover, be sure you comply with Marshall & Pals in addition to different pet influencers right here.
8. Journey micro-influencer: Jessica Loh
If you happen to love travelling to Instagrammable spots, then Jessica Loh, mostly recognized by her moniker, Shiberty, is the influencer to comply with. Her Instagram feed is full of well-taken pictures of assorted hotspots that she visits along with her accomplice.
Conclusion
So, there you’ve got it — eight rising micro-influencers of their respective area of interest. However, even when they’re related to your trade, it is important to conduct sufficient analysis to search out out if their followers are the target market your model is in search of.
Other than discovering the best influencer in your marketing campaign, there are different components to a profitable influencer advertising technique. Nevertheless, one factor for certain is that in case you are planning to realize prompt outcomes, influencer advertising is just not for you. It takes time and a little bit of trial and error to find the best technique for you.
That is the place KOBE is available in. With over 30,000 well-known influencers in Singapore below our belt, we’re in a position to assure matching the best influencer in your KOL advertising marketing campaign. Contact us to get began as we speak!
