In the case of social media, authenticity trumps virality.
It’s good to constantly submit fascinating content material your target market enjoys to attach and have interaction with prospects, construct relationships, and drive gross sales.
Simpler mentioned than performed, although.
With a number of social media platforms and the ever-growing competitors, developing with inventive social small enterprise social media concepts that catch and maintain consideration is hard.
Your goal buyer needs up-to-date, contemporary content material on their feed each time they open their socials. And recycling your previous posts, irrespective of how nicely they carried out, received’t do you any favors in the long term.
However fret not; I’ve received your again.
At Drip, we all the time maintain a number of social media concepts in hand to make sure our social profiles don’t get stale. Listed below are the eight small enterprise social media concepts that all the time work for us, as confirmed by our superior advertising and marketing group.
1. Use Chew-Sized Video Clips
If social media is the most well liked solution to market your model, video is the most well liked solution to market on social media.
There’s a lot you are able to do to market your small enterprise utilizing the facility of video. However our advertising and marketing group advises sticking to short-form movies which might be below 60 seconds for optimum engagement.
Why?
Quick-form movies rank #1 for lead technology and engagement, in accordance with HubSpot‘s 2021 social media tendencies report. Quick-form video clips often fare higher on TikTok and Instagram, however they work equally nicely on Twitter and Fb.
Take a cue from MADE. The model does a wonderful job at making quick, fashionable movies that combine naturally on these social platforms—like this submit:
With extra individuals working from residence, there was an ongoing joke about the necessity to look sensible for video conferences whereas staying comfy. MADE does a parody of a information merchandise addressing this want whereas positioning its chair as the perfect resolution to the issue.
This makes the submit each partaking and efficient.
Relatable and humorous movies are nice for engagement, however you may all the time experiment with different short-form video content material like:
- Q&As
- Product movies and demo
- How-to’s and explainers
- Infographic animations
- Behind-the-scenes (BTS)
- FAQs
- Podcast snippets
The identical HubSpot examine discovered that whereas youthful audiences favor humorous/fashionable movies reflecting a model’s values, child boomers like watching interactive/instructional content material. So, be sure your movies cater to your target market’s preferences.
2. Put up Firm-Associated Content material
What’s the newest occurring at your organization? Did you launch a brand new product replace or characteristic? Publish one thing on the corporate weblog? Employed a brand new worker?
If sure, submit it on social media.
Present your followers what goes on the within, and maintain them up to date on its progress. This humanizes your model, serving to the viewers join together with your model values and convert and keep together with your firm.
A terrific instance is Scribe’s current product replace on its LinkedIn web page.
The submit mentions what the characteristic is about, and the way customers can use it. Going a step additional, Scribe additionally shares three of its most requested templates with its customers without cost to assist them get began.
One other manner to make use of social media for driving your small enterprise’s web site site visitors is by sharing hyperlinks to your weblog.
We do that quite a bit at Drip, albeit a bit otherwise.
Twitter threads are all the fad now and work wonders to extend engagement.
Conserving this in thoughts, we continuously create digestible threads protecting the principle speaking factors of the lately posted weblog posts on our web site after which add a hyperlink to the complete weblog towards the top of the thread.
Take this Drip tweet, for instance.
To advertise our current piece on cart abandonment statistics, we did a thread highlighting probably the most fascinating statistics. Discover how we’ve linked every statistic so it flows nicely and eventually ended with a CTA to take a look at the weblog.
This will get two issues ticked off: content material for our Twitter profile and extra site visitors for our weblog.
3. Curate Content material from Like-Minded Accounts
Your prospects don’t wish to pay attention about your model all day. Even your greatest followers.
However they received’t thoughts seeing weblog posts, podcast clips, movies, and different invaluable sources that assist them study a subject or situation. The thought is to current on-brand, most related info by others in a structured and targeted solution to your viewers.
That’s why content material curation is a confirmed solution to interact and construct a group. However simply since you don’t have to create contemporary content material from scratch, doesn’t imply there’s no arduous work concerned.
Spoiler alert: Quite a bit must be performed.
You need to meticulously choose, set up, and current info and sources to supply a particular perspective on a subject or situation.
Listed below are just a few suggestions from our advertising and marketing specialists:
- Put up trending subjects in your goal trade
- All the time give credit score the place due
Drip’s Twitter submit hyperlinks to an article discussing the record-breaking Cyber Monday gross sales and the numerous position electronic mail advertising and marketing performed in hitting these numbers. That is related to our target market comprising ecommerce sellers and electronic mail entrepreneurs.
Discover how we’ve talked about TechCrunch, the unique writer, within the Tweet to provide them credit score. And we even repurposed our Tweet for Instagram.
Why work more durable when you may work smarter, proper? 😉
4. Launch Giveaways and Contests
Everyone loves free stuff. It’s why contests and giveaways work nicely to replenish your content material calendar and convey instantaneous engagement. However the place most social media giveaways and contests use ‘Comply with to win’ and ‘RT to win,’ make yours stand out through the use of the next concepts:
- Caption this
- Quickest right reply
- Photograph contest
- Artistic reply
- Entry with probably the most likes/retweets/feedback wins
- Tag somebody
- Use hashtags
Kiehl’s is one firm that does giveaways continuously — and does it nicely. Have a look at its current giveaway submit:
This submit meets all the mandatory standards of a great giveaway or contest by together with:
- An thrilling reward (a hamper of its best-selling merchandise)
- A solution to enter the giveaway (following the account, liking the submit, tagging a good friend, and utilizing a hashtag)
- The phrases and circumstances (US solely, 18+ years)
- A level of contact for customers to make clear doubts (the bit.ly hyperlink)
All this helps encourage viewers to take motion and take part.
Distinctive or branded hashtags are the simplest solution to observe who entered your giveaway without cost. Discover how even Kiehl’s asks customers to submit utilizing a hashtag.
You may also take into account teaming up with an influencer to advertise your giveaway or contest, after which share their submit by yourself channel to boost attain. Make sure that to companion with somebody related to your trade. In any other case, you’ll find yourself reaching the flawed viewers.
(Psst—you may as well mix this with just a few nice giveaway emails to get much more participation.)
5. Make Use of Consumer-Generated Content material (UGC)
Truth: Prospects belief on-line critiques greater than manufacturers. It doesn’t even matter whether or not these critiques are from recognized ones or even strangers!
It’s why user-generated content material (UGC) deserves a spot in your listing of influential social media content material concepts.
UGC is the extra visible model of a buyer evaluate or testimonial. It’s chilly, arduous proof of a happy buyer utilizing your product in actual life that builds your small enterprise’s social proof — and in addition offers free content material to your advertising and marketing channels.
Earlier than sharing, nonetheless, you’ll want to ask your prospects or shoppers to share UGC.
Inform your followers you’d love to listen to from them and see their experiences. Encourage them to share the images on their pages and tag your username or use a particular hashtag.
You may also entice your prospects with a present card or free product like Son de Flor to share UGC.
Picture Supply: Belief Mary
As soon as your prospects begin posting images and tagging you, merely reshare them in your model’s social profile. Or, go a step additional like Starbucks, who created a full-fledged UGC video.
This video is a traditional instance of easy however efficient. It compiles photos of Starbucks’ prospects flaunting their festive purple cups through the years, ranging from 1997. Not solely does it showcase the model’s loyal following, but additionally creates hype for the upcoming ones, which additionally means extra gross sales.
In case you have prospects saying good issues about your model, don’t maintain it to your self. Social media has given individuals the precise to voice their opinions. Use this user-generated content material (UGC) to develop your follower listing and increase gross sales.
You’ve earned it, so no hurt in bragging about it.
Skincare model Rhode exhibits off a collection of buyer testimonials showering praises for 2 of its best-selling merchandise in a single submit. On swiping proper, the person can see the critiques of the opposite product.
Picture Supply: Rhode Instagram
Brownie factors to them for sharing optimistic critiques and testimonials to announce the restocking of the merchandise. It provides customers all of the extra cause to hit ‘Purchase now.’
Apart from creating an easy submit or a collage, you may experiment with different codecs. Listed below are just a few concepts:
- Interviews
- Video testimonials
- Tales and reels
- GIFs
At Drip, we regularly retweet tweets from prospects praising our product.
High it off with a enjoyable GIF like this one, and we’ve got contemporary content material for our customers. Plus, it builds social proof for our model, proving our enterprise has an present consumer base of happy prospects.
6. Begin an Ask Me Something (AMA) Sequence
Ask me something (AMA) periods are primarily Q&A periods that provide the good alternative to faucet into your viewers’s curiosity, in addition to educate and have interaction together with your followers.
Your focus right here is to share your data, experiences, and insights to construct belief and set up your small enterprise as an authoritative determine amongst your goal prospects.
Right here’s learn how to go about internet hosting your personal AMA:
- When you’re utilizing Twitter, Fb, or LinkedIn, share a submit asking customers if they’ve any questions on your small business — or a subject related to your trade. Customers can then go away a touch upon Fb or reply on Twitter.
- When you’re utilizing Instagram, share an Instagram story asking followers to ask questions and add the Questions sticker. Customers can then drop within the questions utilizing the sticker.
As your followers ask questions, you may reply them in actual time by both responding to their feedback straight or sharing the solutions in your Instagram tales.
A very good tip is to focus the AMA on a particular subject(s). Suppose: questions on your newest product or questions on beginning a small enterprise.
Right here’s a great instance:
Picture Supply: Changefirst
Changefirst founder David Miller mentions the 2 subjects he’ll cowl throughout his LinkedIn AMA session. This serves two benefits:
- Units expectations for the attendees
- Offers them sufficient time to think about related questions they need Miller’s perspective on
Word that the submit was shared on the Changefirst weblog, the place all the small print concerning the session (for instance, session dates, becoming a member of hyperlink, and a profile of Changefirst and Miller) had been additionally shared.
7. Seize Your Social-Minded Colleagues for an Account Takeover
Social media takeover entails giving another person the reins of your accounts, often for a complete day or eight hours.
Why takeovers? Fastidiously executed takeovers assist you:
- Create real pleasure and convey a contemporary perspective to your social channels
- Increase model consciousness and introduces your model to a brand new viewers
You may select to collaborate with a enterprise and even an worker (some companies get their workers to indicate a day of their life on the job). However your greatest wager are influencers who align together with your small enterprise’s model values and, extra importantly, can carry numerous publicity.
Wilton Muffins provides cake adorning provides, recipes, and different sources. For one among its takeovers, the corporate received baker Rachael Fujihara to do a five-part collection of educational movies baking a three-layer, Halloween-themed cake.
Picture Supply: Wilton Muffins’ Instagram
Fujihara is a self-taught cake maker with a considerable following of her personal (over 150k followers), which makes her the proper influencer selection. Partnering with Fujihara for the takeover benefitted Wilton Muffins within the following methods:
- Gave entry to Fujihara’s viewers of cake lovers, who’re prone to be excited by Wilton Muffins’ merchandise
- Supplied related and invaluable content material for Wilton Muffins Instagram profile, serving to its followers discover ways to make knowledgeable Halloween-style cake from scratch
You may also have the enterprise or influencer taking on your account “go reside” as a part of the expertise.
Dwell movies really feel extra genuine and permit your model to create private connections together with your viewers. Plus, you may later repurpose the movies throughout different social media channels.
Implement our small enterprise social media content material concepts immediately
I hope you now have a number of social media submit concepts to make use of in your personal advertising and marketing technique.
Participating your viewers can’t be an afterthought if you would like your small enterprise to outlive within the lengthy haul and construct a loyal viewers. Adapt our social media concepts based mostly in your trade and target market to maintain your model on the prime of your buyer’s minds.
The one mandate? Make sure that your content material is effective and artistic. Do it proper, and also you’ll be scoring these leisure brownie factors very quickly.
