TikTok tendencies transfer quick. Between viral dances, memes, recipes, hacks and different tendencies, it’s laborious to maintain up. Many manufacturers nonetheless marvel, “What sort of content material ought to we create on TikTok?”
When creating your TikTok advertising technique, it’s a good suggestion to make use of a mix of well-liked TikTok tendencies in addition to some staples that may rely as evergreen content material. It will assist your channel keep related and well timed.
However so as to sustain with the newest tendencies, you might want to know what they’re.
We’ve compiled a listing of the highest eight TikTok tendencies we count on to see this yr (and past). With every instance, we dive in and share how you should utilize these tendencies in your individual TikTok technique.
Prime TikTok tendencies to affect your 2023 TikTok technique
1. Dance challenges
Dance challenges stay a preferred development on TikTok—the one factor that’s modified is the music and the dance. Nevertheless, provided that TikTok morphed from the lip sync app Musical.ly, it’s no shock that it nonetheless hangs onto its roots. Plus, among the most well-known TikTokers grew their following by creating and performing dance challenges.
Manufacturers which have mascots get a little bit of a bonus in terms of this. Whereas organizations can all the time have their workforce members take part on a dance problem, there’s one thing about an organization mascot dancing alongside that simply stands out.
Mascots can both take part on an current dance problem or take into account creating their very own, like Charmin and their new “Charmin Slide” remix.
The model even acquired some well-known TikTokers to publish their personal rendition of the “Charmin Slide” as a enjoyable promotional method.
Consider ways in which your model can even bounce on varied dance challenges. In case you scroll by TikTok movies for a bit every week, it is best to have the ability to compile a constant checklist of dances in your model mascot to hitch in on.
2. Pack an order with me
Many small companies have taken to TikTok to construct a neighborhood, and one smart way to try this is by packing orders on digicam. This has change into so well-liked for sure companies that they’ll obtain feedback from clients requesting that their order is packaged on digicam.
These movies typically are inclined to tackle an ASMR-vibe (extra on that within the subsequent development), making them a double whammy. By making your stockpile visually interesting, you possibly can create an interesting video that showcases the way you package deal orders and builds belief by proving to clients that the merchandise they’re shopping for are stored protected and sound.
Right here’s an instance of what this sort of video may appear like from a small jewellery enterprise.
If you wish to begin creating your individual “Pack an order with me” movies, you’ll wish to first focus in your order packaging setup. Create an area the place your entire merchandise is housed so as to simply seize every merchandise for the order and put it along with the delivery supplies.
3. ASMR/Satisfying movies
We talked about ASMR movies briefly within the final level, however we’re going to the touch on these a bit extra. ASMR stands for autonomous sensory meridian response and it refers back to the tingling sensation one may really feel down their again generally triggered by listening to a sure sort of sound.
These ASMR movies focus completely on sound, like grabbing objects to place into an order, restocking objects (one other well-liked video sort on TikTok) or filling jars along with your product. like we now have on this instance from DTE Magnificence.
ASMR is deemed a kind of satisfying video, however there are a variety of forms of “oddly satisfying” movies that relate extra to the visible satisfaction the viewer will get, like this skilled baker enhance cookies.
How are you going to make your services or products visually or auditorily satisfying? Brainstorm some concepts then begin filming.
4. Inexperienced display screen
You’ve heard of a inexperienced display screen in filming earlier than—it’s utilized in TV and movie to assist add digital results seamlessly. Basically, it’s a inexperienced backdrop that makes it straightforward for editors to superimpose different photos behind the actors. It’s additionally what’s utilized by meteorologists when sharing maps of the climate.
TikTok additionally has its personal model of a inexperienced display screen that creators can use of their movies. There are a number of alternative ways you possibly can have your video file overtop the background (the inexperienced display screen, if you’ll), every of which could be accessed within the “Results” tab when recording your video.
Right here’s an instance of an ordinary inexperienced display screen the place Chipotle has recorded somebody speaking over a picture of the menu, sharing details about a few of their new choices.
There are such a lot of alternative ways you possibly can reap the benefits of the inexperienced display screen in your individual content material, so begin brainstorming and recording your individual movies.
5. Skits
A skit is a kind of brief video used to entertain or inform your viewers through a type of play or efficiency. These are extraordinarily well-liked on TikTok, particularly in “Karen” skits and tales about customer support. Nevertheless, these could be helpful for several types of companies.
Right here’s an instance of The Washington Publish utilizing a skit to elucidate a information matter in an easy-to-understand format.
If in case you have a fancy matter to elucidate, take into account writing a skit to convey the data. This may also be a enjoyable solution to share buyer interactions, discuss new services or products and extra.
6. Day within the life
One other trending TikTok video sort is the “day within the life” video. These observe somebody (both somebody in your workforce or the enterprise proprietor for a small enterprise) all through their day-to-day duties and actions, particularly the way it relates again to their enterprise.
Right here’s an instance of a bakery proprietor sharing what a day in her life appears like. She creates these movies a number of occasions per week and her followers take pleasure in having the ability to watch as she grows her enterprise.
This development could be emulated in a variety of alternative ways. Think about having one workforce member take over your TikTok account every week and stroll followers by what their day-to-day job and work load appears like. Or, if you happen to run a small enterprise, take into account recurrently sharing what you do all through the day. Transparency like that isn’t solely attention-grabbing to an viewers however can even encourage others to observe in your footsteps.
7. Creators take the wheel
Development-setting TikTok creators are fueling the rise of the creator economic system. TikTok is a creator and influencer tradition incubator. It permits well-liked TikTokers to succeed in and have interaction hundreds of thousands of customers on the app in minutes. And so they do that with out tons of studio tools or highly-produced content material. Really, customers favor content material that feels real and practical slightly than good. On this planet of TikTok, anybody generally is a creator.
Creators play a key function in connecting individuals to manufacturers and merchandise. Entertaining movies that includes actual product evaluations proceed to develop in recognition. Hashtags like #TikTokMadeMeBuyIt led to many merchandise reaching file gross sales and fully promoting out in 2021. Creator product evaluations work as a result of individuals belief TikTok creators to be real and share sincere suggestions a couple of product.
Some of the well-liked meals critics on the platform proper now’s Keith Lee, based mostly in Las Vegas. He’s been reviewing small companies everywhere in the space, inflicting their eating places and meals vehicles to blow up with new enterprise. With that in thoughts, luxurious cookie firm Final Crumb despatched him a field of their cookies for him to evaluation and share his sincere opinion.
Faucet into creators to assist co-create your model’s id on TikTok. Do not forget that come-as-you-are content material makes individuals really feel like they will belief you, the creators you associate with and your merchandise.
8. [Insert subculture here] Tok
The TikTok neighborhood has one thing for everybody. That’s why individuals worldwide are bonding over area of interest pursuits and creating their very own subcultures. Despite the fact that subcultures have existed because the daybreak of the web, TikTok has made them extra accessible.
Whether or not you’re involved in #BookTok #FoodTok, #CleanTok or #MoneyTok, it’s straightforward to attach with like-minded individuals who share your passions. Subcultures result in inventive and entertaining movies, however they’re additionally a important locations for self-expression.
To attach with a subculture neighborhood, it is very important create content material that feels reliable and genuine to your model. Immerse your self within the subculture and keep updated on present music, jokes, edits and memes.
For a bookstore like Barnes and Noble, it’s straightforward to assimilate into #BookTok. Numerous B&N places have their very own TikTok accounts and create content material concerning the bookkeepers’ favourite books, retailer layouts or make the most of enjoyable and related filters, like on this instance beneath.
Use these TikTok tendencies in your advertising technique
Reap the benefits of these TikTok tendencies and extra in your 2023 technique. Sprout’s social listening instruments could make it even simpler so that you can uncover among the newest tendencies and audio clips to make use of. Mix that instrument with our information on learn how to go viral on TikTok, you’ll have an unbeatable presence this yr.
