9 of My Favourite Viral Advertising Movies

Making a viral advertising and marketing video isn‘t straightforward, nevertheless it isn’t not possible. Moreover, viral video advertising and marketing would not at all times require a big-budget video since increasingly shoppers are beginning to worth authenticity over staged content material.

If you wish to go viral in 2025 however aren‘t certain how, you’ve come to the appropriate weblog. Listed here are a few of my favourite viral advertising and marketing movies and why they have been so successful.

And if, by the tip of this checklist, you continue to doubt your skill to create viral content material, do not forget that HubSpot’s Clip Creator is a free AI-powered video creator that may show you how to create memorable advertising and marketing movies no matter your talent stage.

9 Viral Video Examples

1. Cecred

Views: 2.1 million

Megacelebrity Beyonce launched her new line of hair care merchandise known as Cecred, and her advertising and marketing was very Gen Z-coded.

As a substitute of shiny, extremely produced movies of fashions flaunting shiny, lovely hair and bouncy curls, Beyonce took her cellphone and filmed herself utilizing the merchandise. She then took viewers by her wash day routine and defined the merchandise she makes use of.

So, what makes it Gen-Z coded? It is an genuine and unpolished advertising and marketing strategy that youthful shoppers typically choose. Research present that 62% of Gen Z shoppers choose manufacturers that create genuine and relatable content material.

Beyonce can be identified for being a non-public one who not often offers followers a glimpse into her private life, so a video of her candidly sharing her haircare routine feels unique.

55% of Gen Z say manufacturers are extra interesting after they create unique content material like behind-the-scenes movies or tutorials.

What I like: For one, Beyonce is talking on to her followers. And when you’re a member of the BeyHive like I’m, then you understand how uncommon that’s.

2. Duolingo

Views: 8.1 million

Duolingo has viral advertising and marketing movies all the way down to a science on TikTok. It looks like each time I log in to the app, a brand new Duolingo video is viral, with thousands and thousands of views and likes.

The language studying firm’s secret is that it at all times has a pulse on trending subjects and what its viewers says concerning the model.

For instance, Costume to Impress is a well-liked multi-player dress-up online game created by Roblox. The sport is well-liked amongst streamers and players, and Costume to Impress tutorials and playthroughs typically go viral on TikTok.

A typical joke amongst Duolingo customers is that the language studying app is fairly constant and playfully aggressive with regards to reminding customers to log in and study.

So, Duolingo posted a TikTok of its mascot’s avatar floating by the sport and jokingly captioned that the glammed-up hen is on its option to remind customers to not break their studying streak.

What I like: Duolingo’s strategy to video advertising and marketing reveals the model has tapped into what its viewers is saying and the most important developments. So, in your personal quest for virality, pay attention intently to what your viewers is saying about you and attempt to tie it into a well-liked development.

3. Scrub Daddy

Views: 30.7 million

I by no means thought a video about one thing as mundane as a sponge would make it in my high 10 favourite viral advertising and marketing movies, but Scrub Daddy is right here. This video went viral on TikTok in 2023, and it is simple to see why.

The video contains a humorous but relatable script that does not sound overly rehearsed, giving the TikTok an air of authenticity.

It additionally explains how the product works and solutions a regularly requested query from shoppers: “Why is my Scrub Daddy Damp Duster dry when omitted within the open?”

What I like: Scrub Daddy injects simply the correct amount of humor to maintain this video partaking whereas nonetheless displaying and explaining how the product works.

4. REM Magnificence

Views: 1.8 million

Although I‘m an enormous Ariana Grande fan, I promise I’m not being biased once I say the movie Depraved and Grande‘s R.E.M. Magnificence had probably the greatest collaborative advertising and marketing campaigns I’ve seen.

Though this TikTok is simply 16 seconds lengthy, it’s nonetheless efficient video advertising and marketing as a result of it reveals Ariana Grande talking authentically and passionately concerning the Depraved-inspired R.E.M.

Magnificence palette. Grande would not sound rehearsed and even reveals how the product seems on her pores and skin.

What I like: Ariana Grande is the founding father of R.E.M. Magnificence and one of many stars of Depraved, and this video ties her ardour for each tasks collectively whereas interesting to totally different shoppers, from Ariana stans to Depraved lovers to make-up customers.

5. Metropolis Pups – Jeremy, the Supervisor

Views: 1.8 million

Jeremy is a stern-faced black cat who “manages” Metropolis Pups, a pet retailer in New York Metropolis. Workers at Metropolis Pups movie Jeremy’s day-to-day shenanigans and dub the video over with an AI-generated British voice relaying sarcastic quips.

The cat has turn into so well-liked that individuals from around the globe go to Metropolis Pups to satisfy the furry supervisor and sometimes depart with a brand new pet.

What I like: Properly, I simply love cats, so it‘s inevitable that I’d love Jeremy‘s movies. That mentioned, movies just like the one above are glorious as a result of they’re humorous, intelligent, and have candid pictures of the enterprise and clients.

6. Gibson Guitar – Jason Mamoa

Likes: 74,700+

I predict movie star advertising and marketing will nonetheless be worthwhile in 2025, whilst influencer advertising and marketing continues to rise, and this video helps my idea. Actor Jason Momoa of Sport of Thrones and Justice League fame helped rating a viral second on Instagram for the Gibson Guitar model.

Momoa gifted his son, a guitarist and steel fan, a guitar handmade by the CEO of the enduring Gibson Guitar model.

The method was documented on Instagram, and Momoa filmed the heartwarming second when he lastly obtained to offer the one-of-a-kind instrument to his youngster.

What I like: As soon as once more, I am a sucker for authenticity and candid moments.

7. Deadpool and Kidpool Assist SickKids

Views: 1.7 million

Talking of movie star advertising and marketing, Ryan Reynolds dawned his iconic Deadpool gear and teamed up with Lynda Carter (Surprise Girl) to advertise the Sick Children Basis, a Canadian group devoted to the well being and well-being of youngsters.

The video surpassed 1 million views in just some days.

What I like: The video makes use of Deadpool‘s signature humor to clarify the group’s function. It is also well timed with its holiday-themed storyline. And, in fact, it capitalizes on the large fan base of celebrities Ryan Reynolds and Lynda Carter.

8. Anthropologie – #unwrapanthro

Views: 1.4 million

Anthropologie kicked off its vacation giveaway with a viral TikTok video asserting the occasion and the way audiences may take part. The video is straightforward and contains a voiceover accompanied by footage of Anthropologie staff fortunately wrapping vacation presents to be despatched to the giveaway winners.

What I like: Anthropologie‘s viral video reveals that you just don’t want an enormous manufacturing or funds to make viral content material. The video is simple and does an important job of explaining the giveaway and drumming up pleasure.

9. Nike – Vinicius Junior

Whereas I‘m not into sports activities, I really like watching movies of athletes fooling around and having enjoyable. So it’s no shock I actually loved this viral Nike video of Brazillian soccer participant Vinicius Junior dancing in his Nike cleats.

What I like: This viral video is a good instance of pondering outdoors the field.

As a substitute of displaying Vinicius Junior utilizing the sneakers in a soccer match or showcasing his abilities as an athlete, the model tapped into Vinicius’ distinctive persona and tradition to create a one-of-a-kind advert that reveals the consolation and sturdiness of Nike merchandise.

So, what have we discovered? Properly, on this present age of video advertising and marketing, it is much less about shiny, extremely stylized photographs and extra about authenticity, humor, and clear messaging. Preserve this in thoughts as you create your subsequent viral hit. Good luck!

Editor’s Observe: This put up was initially revealed in September 2010 and has been up to date for freshness, accuracy, and comprehensiveness.