With Halloween, Cyber Week, and pre-holiday reward procuring, fall means a high-revenue season (and a busy few months) for e-commerce entrepreneurs.
Whereas entrepreneurs have loads to work with in fall, they usually have little time and inspiration.
As a result of fall is chock full of ecommerce holidays — and consumers might be procuring.
That’s why I put collectively the 9 finest fall e mail examples I’ve seen and divided them into themes you should use this 12 months and past.
Whether or not you’re in search of fall e-newsletter design concepts, a recent, new tackle Halloween, or how one can put together for Christmas, this publish is for you.
The 9 Finest Fall E mail Examples
Theme 1: Colours of Fall
Nothing screams fall like yellows, oranges, and browns. Utilizing fall colours in your emails is a no brainer, however two manufacturers transcend e-newsletter design and cleverly make fall colours entrance and middle of its emails.
Let’s see how.
1. J.Crew
For those who’re in an business with seasonal stock, similar to style, you seemingly have merchandise with fall colours and patterns. By curating these merchandise in a easy e mail, as J.Crew does, you possibly can revive the autumn vibe with out a lot effort.
Accompanied by the topic line, “In a fall temper…,” J.Crew’s e mail begins by itemizing three issues you possibly can simply affiliate with fall:
When you be taught the place J.Crew will get its inspiration from you see the corporate’s merchandise from a fall colour palette within the the rest of the e-mail:
J.Crew’s promotional e mail is visually interesting because it’s season-appropriate. Along with the aesthetically pleasing use of fall colours, J.Crew’s e mail efficiently shows the corporate’s new arrivals with out taking over a lot area or needing many clicks.
With minimal copy, colourful product images, and two call-to-action (CTA) buttons, J.Crew invitations you to take a look at its new arrivals with no distractions.
2. Bobbi Brown
If fall had been a taste, it might, doubtlessly, be pumpkin spice.
Utilizing this season’s well-liked taste, Bobbi Brown chooses to talk to much more senses in its fall e mail:
On this e mail, despatched with the topic line “It’s Pumpkin Spice Season,” Bobbi Brown proclaims the arrival of fall whereas selling its warm-toned make-up merchandise.
What’s extra, the corporate recommends a couple of merchandise within the e mail that you should use in your fall seems:
Bobbi Brown additionally well explains in a single sentence why these merchandise are this season’s should, so that you don’t hesitate to click on by way of them.
Fall emails don’t essentially imply an all-orange e-newsletter design. Strive utilizing the autumn colours in your emails and brainstorm how one can tie widespread associations to your merchandise, as these two corporations efficiently do.
Theme 2: Halloween
Fall consists of many festivities, which translate into a number of advertising and marketing alternatives for e-commerce companies. Though it’s a thriller what this 12 months’s Halloween will seem like, listed below are two excellent examples that’ll encourage your fall emails in any case.
3. IGK Hair
Halloween is a troublesome custom to leverage for a lot of manufacturers, particularly in case your merchandise go nowhere close to spooky or entertaining.
Manufacturers like IGK Hair, however, discover artistic methods to attach its merchandise to Halloween, even when it’s not the primary affiliation that involves thoughts.
On this e mail that carries the topic line “No Methods, Simply Treats.” IGK Hair goals to encourage and educate you with its Halloween content material:
That’s why they characteristic two of 2019’s hottest costume concepts within the e mail, together with the merchandise you should use to attain these seems:
Following the e-mail takes you to a weblog publish the place IGK Hair offers you a step-by-step Halloween tutorial, together with hyperlinks to related product pages.
On the backside of the publish, you additionally discover a hyperlink to a video tutorial exhibiting you precisely how one can get this look:
IGK Hair doesn’t essentially promote costumes, equipment, or spooky issues. But, they discover a approach to make themselves related for the season by creating helpful content material round Halloween and implementing product advertising and marketing into it.
The underside line isn’t to shoot a high-production video or begin an organization weblog instantly. It’s discovering the small particulars about your model that may have interaction your e mail listing earlier than and round holidays in fall.
4. Greetabl
Sending a ten p.c low cost code with a pumpkin-themed e mail is one approach to do gross sales promotion on Halloween. One other (and a extra memorable) means is to go the additional mile and add character to your emails.
Greetabl, a personalised gifting firm, chooses the second path. Final 12 months, the corporate despatched a Halloween e mail with the topic line,
“What do ghosts eat for breakfast? 👻.”
That is how the e-mail preview seems:
Because of the query within the topic discipline and the dad joke within the preview, Greetabl makes you marvel what’s inside.
Within the e mail, Greetabl runs a Halloween joke contest for its e mail listing and backs it up with a narrative concerning the firm’s hometown. The hyperlink takes you to the corporate’s weblog, the place you possibly can learn extra about this custom and get to know the model higher:
The foundations are easy: ship your favourite Halloween joke and get the possibility to win a free reward. Even when you don’t win, you get a ten p.c low cost from the corporate.
This can be a sensible Halloween e mail as a result of the Greetabl staff exhibits a variety of character by telling a narrative about its Halloween traditions. Along with humanizing its model and accumulating user-generated content material, Greetabl engages its e mail listing earlier than the upcoming vacation season.
Whether or not you win the jackpot or not, you get 10 p.c off your subsequent order—at a time filled with holidays and reward procuring.
Theme 3: Coziness
Does the considered fall make you need to keep indoors, snuggle up with a heat cup of tea and a superb e book? (In these occasions, greater than ever.)
Coziness is a superb theme to leverage for e-tailers, particularly for furnishings and decor corporations, outerwear manufacturers, bookshops, and such. Listed here are two of my favorites, exhibiting how one can emphasize the coziness theme and evoke the autumn senses in your emails.
5. Mattress Bathtub & Past
The 12 months 2020 will certainly mark a special form of festive season, and Mattress Bathtub & Past is nicely conscious of that.
Nonetheless, for manufacturers like Mattress Bathtub & Past, staying inside can simply flip to a bonus when used proper. Test this e mail the corporate despatched with the topic line “Seasonal decor for each room 🍁 🎃 Plus, rating extra with a 20% coupon.”
Discover the subtlety in Mattress Bathtub & Past’s opening line. As a substitute of reminding you to remain indoors (which we’re all beginning to get sick of,) the corporate focuses on staying near dwelling.
Subsequent, they invite you to brighten for such a vacation season and “create an autumnal oasis,” unsurprisingly, through the use of its merchandise.
Within the the rest of the e-mail, Mattress Bathtub & Past promotes its seasonally-relevant merchandise by dividing them into classes. But, as a substitute of writing “Store Eating” or “View Decor,” the corporate highlights the worth you’ll get out of every:
What’s extra, clicking any of its CTAs take you to a specifically curated fall store, and never merely to a class web page:
With this fall e mail, Mattress Bathtub & Past efficiently makes use of the coziness theme by specializing in what’s good about staying indoors and well recommends related merchandise with curated classes.
6. Bombas
Whereas Mattress Bathtub & Past focuses on how one can benefit from the indoors with its merchandise, Bombas goes all-in with talking to your 5 senses. This e mail, carrying the topic “New Fall Kinds Are Right here” is a superb instance of that:
Crunchy leaves. Scorching drinks.
You may virtually hear and contact Bombas’ e mail. Cleverly, the sock e-tailer saves the perfect for final: comfortable socks.
After this fall-themed, sensible introduction, Bombas promotes its sock bundles, divided by classes:
It’s all about recreating that fall feeling and doesn’t take greater than Bombas’ e mail.
Theme 4: Vacation Prep
With the times main as much as Christmas and New 12 months, fall is the largest reward procuring season. You may act early and plant the reward concepts in your subscribers’ minds and invite them to arrange for the vacations forward together with your fall emails.
Listed here are two methods of doing that.
7. Wool and the Gang
Not all patrons are the identical. Some desire planning forward and act early to buy presents, whereas others are power last-minute consumers.
This provides e-tailers a tremendous alternative to leverage the months main as much as winter and convert each kinds of folks into prospects.
In October and November, for instance, you possibly can encourage folks together with your reward guides and assist them discover the perfect presents for its family members, identical to Wool and the Gang does:
If you click on the CTA in Wool and the Gang’s e mail, you possibly can browse completely different reward choices, categorized by craft, stage, and concepts.
Later in December, the corporate cleverly targets procrastinators with this e mail by asking “Final Minute Gifter?” within the topic line:
By including the aspect of humor, Wool and the Gang offers you a refined warning: you possibly can nonetheless get your presents in time, however it’s essential to act quick.
To help this sense of urgency when guests return to your web site, you possibly can create a popup with a countdown timer and inform prospects once they can store newest to anticipate its supply earlier than Christmas:
Lastly, when it’s too late to vow supply on time, you possibly can information guests to purchase a present card as a substitute, as Wool and the Gang does:
It solely takes three emails to seize and convert various kinds of reward consumers in fall.
8. The White Firm
Even when your merchandise aren’t essentially giftable or Christmas-y, you possibly can nonetheless leverage the vacation theme. In any case, vacation prep doesn’t solely imply reward procuring.
The White Firm, a furnishings and decor e-tailer, desires you to be prepared for the vacations forward. That’s why they ship you this guidelines in October with the topic line “It’s by no means too early! The Christmas prep to do now”:
Relatively than goal last-minute consumers, The White Firm focuses on the precise reverse. It’s by no means too early to prepare, and in accordance with the corporate’s guidelines, you have got loads to make amends for.
With this e mail, The White Firm creates a vacation procuring listing for you, mentioning all of the issues it’s essential to put together on your Christmas gatherings. It’s an angle you possibly can simply replicate on your model this season and past.
Theme 5: Black Friday
Talking of which… you possibly can by no means be too ready for Black Friday.
Black Friday is probably going the largest a part of your fall e mail technique. You’ve most likely performed your analysis, learn a couple of articles. So, reasonably than speak about typical Black Friday emails, at the moment, I’ll solely characteristic an excellent instance—one which satirically fits Black Friday 2020.
9. Shinesty
Despatched two Black Fridays in the past, Shinesty’s sensible e mail shortly captured my consideration from the topic line to the top.
Recognized for its wacky tone of voice and humorous emails, the corporate sends this e mail with a salient topic line that reads “bare, on the sofa, saving as much as 50%”:
Within the e mail, Shinesty presents you two kinds of Black Friday consumers: one who outlets on-line and will get what they need (apparently, whereas being bare)…
…“and rookie consumers who prefer to obtain the Individuals’s Elbow from strangers in strip malls over reductions they may simply get on-line.”
All Shinesty does is to state an apparent reality: For those who store on-line, you possibly can keep away from the Black Friday stampede. Nonetheless, the execution is outstanding.
In comparison with lots of of different Black Friday emails you get yearly, Shinesty’s e mail is without doubt one of the most noticeable ones, and it’s arduous to neglect.
Shinesty’s humor is simply too daring for many manufacturers, however inviting prospects to your on-line retailer for a safer, extra handy Black Friday expertise is very vital this 12 months.
Conclusion
With all the vacations and actions forward, fall is an thrilling but busy time for e-commerce entrepreneurs.
Irrespective of when you’re promoting used automobiles, children’ toys, or males’s garments, strive making use of a few of these themes to your fall emails. It’s the proper season to heat up your e mail listing for Black Friday, Christmas, and the winter forward.
(Is it not fall over there? Try the 9 finest spring emails I’ve seen, as a substitute.)
