Within the ever-evolving panorama of digital advertising and marketing, magnificence manufacturers are consistently looking for new and modern methods to interact with their target market. Influencer advertising and marketing is a kind of promoting technique that harnesses the attain and authenticity of social media personalities to advertise services and products.
Because the influencer advertising and marketing panorama continues to broaden, with spending in the US projected to achieve a staggering 7.14 billion U.S. {dollars} by 2024, magnificence manufacturers are more and more recognizing the immense potential of this advertising and marketing strategy.
When executed proper, influencer advertising and marketing can drive spectacular outcomes and create lasting connections together with your viewers.
However navigating the world of magnificence influencers could be difficult, which is why many manufacturers flip to specialised businesses for help. These businesses assist manufacturers collaborate with influencers who’ve a major following and robust engagement on numerous platforms like Instagram, YouTube, TikTok, and plenty of extra. They typically present a spread of companies akin to influencer identification and choice, marketing campaign technique growth, content material creation, marketing campaign administration, and efficiency evaluation.
Influencer advertising and marketing businesses purpose to maximise the attain, engagement, and return on funding for manufacturers by leveraging the credibility and authenticity of influencers to advertise services or products to their followers.
9 Magnificence Influencer Advertising Businesses for Your Subsequent Marketing campaign:
How can an Influencer Advertising Company assist magnificence manufacturers?
A specialised magnificence influencer advertising and marketing company is a helpful accomplice for manufacturers searching for an enduring digital impression. Their trade experience permits them to determine the best influencer match, contemplating a model’s identification, target market, and targets, and fostering real connections.
A magnificence model must prioritize an influencer advertising and marketing company with proficiency within the magnificence sector, as this experience equips the company with a specialised comprehension of the trade’s nuances. This experience helps in creating focused campaigns that resonate with this sort of viewers. The company can have established relationships with influencers who’re related to the wonder area, making collaboration simpler and environment friendly.
By working with a magnificence influencer advertising and marketing company, the wonder model can count on improved model consciousness, elevated belief among the many target market, and finally, a greater return on funding for his or her influencer advertising and marketing efforts.
Greatest Magnificence Influencer Businesses
By the tip of this text, you should have a complete understanding of the highest magnificence influencer advertising and marketing businesses of 2023 and the way they might help remodel your model’s advertising and marketing technique.
Let’s discover the companies they provide, their monitor file of success, and the way they will take your advertising and marketing efforts to the following degree.
For those who’re looking for the final word influencer advertising and marketing company to raise your magnificence model, The Shelf is likely to be the correct selection. With their experience in full-service influencer advertising and marketing campaigns, The Shelf has established itself because the go-to company for magnificence merchandise and wonder corporations. Their proprietary SaaS platform permits them to plan, execute, handle, and optimize influencer campaigns for world-class magnificence manufacturers like a well-oiled machine.
Their deep understanding of cross-channel advertising and marketing permits them to know that customers want greater than a single influencer put up to make a purchase order choice. Company’s gifted crew crafts complete magnificence influencer advertising and marketing campaigns that create a number of touchpoints for patrons all through their journey, making your model extra relatable and fascinating.
The Shelf gives a variety of magnificence influencer advertising and marketing companies, together with technique and planning, influencer relationships, fraud detection, and marketing campaign optimization. They cater to each facet of a profitable influencer marketing campaign, from micro-influencers to prime magnificence influencers. Their in depth community and 9 years of expertise have led to sturdy relationships with influencers worldwide, making certain you’re all the time matched with the proper creator to your marketing campaign.
Using superior expertise, The Shelf embraces data-driven campaigns and laser-focused concentrating on to assist your magnificence model stand out in a aggressive market. Their full-funnel influencer advertising and marketing technique, mixed with whitelisting and retargeting, ensures optimum engagement and outcomes for any magnificence model. The Shelf’s Falscara marketing campaign surpassed expectations, reaching a 40% enhance in impressions and attracting important engagement with tutorial-style content material. With 493,630 natural video views and robust efficiency on whitelisting (23 million impressions and a pair of million engagements), it’s clear that their strategy successfully connects with audiences.
📍 Workplace: Atlanta, GA
💼 Workers: 51-200 staff
🗓️ Based: 2013
For Influencers: In case you are searching for businesses to symbolize you click on right here.
This prime influencer advertising and marketing company has revolutionized the trade by specializing in micro-influencers with a real ardour for magnificence merchandise and a deep reference to their viewers.
On the core of ApexDrop’s success is their personal community of vetted ApexInfluencers™. These creators, with follower counts starting from 5k to 50k, have handed a proprietary evaluate course of and persistently ship genuine, high-quality content material that resonates with their viewers. In a world the place celeb endorsements could be expensive and lack credibility, ApexDrop’s strategy emphasizes authenticity and actual connections.
By partnering with a whole lot and even 1000’s of ApexInfluencers™, manufacturers can obtain outcomes that surpass these of costly celeb endorsements. This strategy ensures that influencer advertising and marketing stays contextual, genuine, and actual, resulting in a extra important impression on model visibility, buyer loyalty, and conversion charges.
Manufacturers working with ApexDrop take pleasure in license-free content material from ApexInfluencers™, who present social proof to focus on audiences and assist appeal to new prospects, enhance repeat enterprise, and drive loyalty. Moreover, ApexInfluencers™ typically cross-promote their content material throughout numerous social media platforms, additional extending a model’s attain.
In a compelling case examine, ApexDrop activated 100 micro-influencers to share branded content material and messaging for Common Commonplace attire on Instagram. This marketing campaign reached 1.6 million followers, generated a 4% engagement price, and resulted in 113K whole marketing campaign engagements.
📍 Workplace: Erie, PA
💼 Workers: 51-200 staff
🗓️ Based: 2015
For Influencers: In case you are searching for businesses to symbolize you click on right here.
As a prime influencer advertising and marketing company, Ykone has actually set the gold customary with regards to selling magnificence merchandise and wonder corporations. With a formidable historical past of working completely with world manufacturers akin to Dior, L’Oreal, Dom Perignon, LVMH, Ykone has confirmed its price by garnering prestigious awards.
Based in 2008, Ykone has developed into a world powerhouse, recognized for delivering high-quality, genuine influencer advertising and marketing campaigns for iconic magnificence manufacturers. Their strategic strategy to influencer choice goes past merely taking a look at follower depend. Specialists and specialists at Ykone prioritize authenticity, viewers demographics, engagement charges, and general model match. This ensures that Ykone’s campaigns are laser-focused and efficient, leading to actual, measurable outcomes for his or her purchasers.
Their world attain, with 16 areas worldwide, permits the company to supply full-service options, from marketing campaign ideation and planning to execution and evaluation. Their dedication to staying forward within the inventive trade is clear by way of their distinctive data-driven strategy and proprietary real-time monitoring answer, Campaygn. This superior analytics platform optimizes influencer advertising and marketing investments by serving to manufacturers discover and qualify the perfect influencers, handle campaigns, measure outcomes, and analyze efficiency in opposition to rivals.
A shining instance of Ykone’s prowess within the magnificence trade is their collaboration with Armani Magnificence. By inviting 5 abilities and 5 make-up artists from France, Italy, and the US to take part in a marketing campaign for Armani’s Luminous Silk vary, they showcased the model’s credibility in make-up artistry. This meticulously executed marketing campaign resulted in 350 belongings produced for Armani, 104 publications on Instagram, 17.7 million impressions, 2.7 million attain, and 1.3 million interactions.
📍 Workplace: Paris, France
💼 Workers: 51-200 staff
🗓️ Based: 2008
For Influencers: In case you are searching for businesses to symbolize you click on right here.
Stellar is a prime influencer advertising and marketing company for magnificence merchandise and wonder corporations. The company focuses on connecting manufacturers, businesses, and advertising and marketing managers with the correct influencers and inventive expertise to inform their tales in an attention-grabbing approach. As one of many UK’s main hairdressing influencer and expertise company, they symbolize a variety of hair trade influencers and content material creators, from trade names to consumer-focused TikTokers.
Stellar’s roster of expertise consists of distinctive hairstylists, award-winning expertise, session stylists, hair kind specialists, colorists, celeb and TV stylists, educated trade specialists, development commentators, enterprise consultants, sustainability mentors, well-being advocates, inclusivity specialists, educators, and creatives who inform your story to your viewers utilizing their trusted phrases, expertise, or platform to chop by way of the noise of the trade.
Tthey present expertise discovery companies to determine content material creators that align together with your particular necessities and function intermediaries to barter business agreements and set up charges between the model and expertise, furnishing measurable knowledge to ensure satisfaction for each events.
Stellar prioritizes significant collaborations, forging impactful and narrative-driven partnerships by matching a model’s targets and price range with the suitable influencer, content material creator, or thought chief. They help each events in growing inventive briefs and instructions to make sure clear partnership specifics that yield outcomes.
📍 Workplace: Northampton, England
💼 Workers: 2-10 staff
🗓 Based: 2022
Key Options: Influencer Relationship Administration, Crew Collaboration Instruments, Content material Library, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, Pretend Follower/Fraud Detection, Competitor Analysis,
Channels: Fb, Instagram, Twitter, Youtube, Weblog, TikTok
Get Hyped isn’t just any peculiar magnificence influencer company, however a confirmed accomplice in producing impactful campaigns for magnificence manufacturers. Their in depth shopper listing is proof of their success with manufacturers akin to LilyAna Naturals and Cannalle CBD Infused Skincare, to call just a few. LilyAna Naturals noticed spectacular outcomes from Get Hyped’s marketing campaign, which resulted in 250+ high-quality movies and pictures produced, over 1.2 million impressions, and a pair of.3k generated leads. The marketing campaign was so profitable that it contributed to the model’s subsequent acquisition.
Get Hyped’s personalized strategy ensures that every marketing campaign is tailor-made to fulfill the distinctive advertising and marketing objectives of their purchasers. Their choices lengthen past a single platform, leveraging a community of established magnificence influencers, superior company expertise, and experience in figuring out the best influencers to your model.
Their emphasis on belief and authenticity is obvious of their influencer choice course of, which adheres to their HYPE-Examine company analysis process. Their distinctive 9-step choice technique ensures that every chosen influencer generates real and influential content material that undergoes high quality evaluate and aligns with the model. Their advertising and marketing specialists spend 100% of their time engaged on influencer advertising and marketing campaigns, which suggests they excel at designing and executing influencer campaigns to perfection.
📍 Workplace: Hartford, CT
💼 Workers: 2-10 staff
🗓️ Based: 2016
Company Guacamole is a prime influencer advertising and marketing company that focuses on magnificence and way of life manufacturers. The influencer advertising and marketing and social media company based mostly in Los Angeles has received a number of awards for its distinctive companies. Quite a lot of companies are supplied by their inner crew, which encompasses product launches, digital public relations, social media content material creation, immersive activations, influencer advertising and marketing initiatives, and sampler containers.
In 2018, Company Guacamole initiated a major dialogue on variety and inclusion inside the magnificence and way of life sector by launching their B.L.N.D. initiative. Their aim is to instigate change behind the scenes, an important attribute of an completed company.
Company Guacamole offers social media and public relations companies, influencer advertising and marketing and sampling campaigns, influencer mailers/samplers/word-of-mouth containers, and occasions and experiences. Their social media companies embrace technique growth, content material creation, neighborhood administration, influencer campaigns, and reporting. Their public relations companies embrace media technique growth, pitching, and seeding, media kits, press releases, and neighborhood relations.
They provide influencer advertising and marketing program technique growth, discovering and vetting on-brand influencers, marketing campaign growth, and {custom} mailer containers, amongst different issues. They supply one-stop influencer mailer deployment, product receipt, and stock with safe storage.
Their occasions and experiences crew produces extremely efficient occasions that join with editors, influencers, and customers, together with A-Z occasion manufacturing, influencer/celeb meet-and-greets, and on-the-ground social content material creation.
📍 Workplace: Los Angeles, CA
💼 Workers: 11-50 staff
🗓️ Based: 2016
The highest-tier influencer advertising and marketing company Influencer Matchmaker focuses on connecting magnificence manufacturers with the world’s prime influencers and celebrities. Their huge community of genuine digital content material creators allows them to supply bespoke influencer advertising and marketing methods and campaigns that elevate on-line presence, drive higher return on funding, and domesticate model loyalty.
The company’s knowledgeable matchmaking service ensures that magnificence manufacturers are paired with the proper influencers and celebrities for his or her marketing campaign, creating an excellent match. They will join magnificence manufacturers with prime magnificence influencers who share their ardour and might help develop their model in numerous methods, akin to by way of product critiques, sponsored posts, make-up tutorials, and giveaways.
They provide customer-focused methods that may assist develop companies on a scale, utilizing the correct instruments to design and ship high-performing campaigns and obtain superior outcomes. Their crew of promoting specialists creates personalized methods that contemplate each facet of your influencer marketing campaign, from idea by way of to completion, making certain that your targets are met.
By leveraging micro and macro influencers and wonder influencers, magnificence manufacturers could make an enduring impression on their target market, making use of a hassle-free, skilled, and cost-effective digital advertising and marketing answer.
The company’s success tales communicate volumes about their trade experience. As an illustration, their collaboration with Eleventh Hour Magnificence on the #standwithsalons marketing campaign resulted in a convincing success, with 2.4 million followers, 28K likes, and 311K story views. Influencer Matchmaker paired Eleventh Hour Magnificence with Love Island star, Olivia Bowen, who was the proper match for the marketing campaign. Via a spread of social media content material, press interviews, and a stay magnificence Q&A, Olivia motivated her followers to make use of the Eleventh Hour hair and wonder reserving system to assist salons as soon as they reopened.
📍 Workplace: Loughborough, Costock
💼 Workers: 51-200 staff
🗓️ Based: 2018
Kendrick PR is a number one influencer advertising and marketing company with a robust deal with the wonder trade. They’ve an unlimited community of A-list celebrities, VIPs, and influencers that they leverage to create custom-made influencer campaigns which might be genuine, credible, and inventive. Their crew is very skilled in creating efficient publicity for magnificence, aesthetics, and wellness manufacturers, and their tailor-made and focused strategy is designed to drive actual outcomes.
What distinguishes Kendrick PR is that they supply VIP and celeb endorsements, complimentary and paid collaborations for social media and press, sourcing of name ambassadors, real model alliances and partnerships, {custom} influencer marketing campaign administration, model profiling, evaluations, remedies, and product sampling.
Their confirmed file for delivering outcomes for modern manufacturers and entrepreneurs within the magnificence trade is demonstrated by way of their highly effective assortment of case research. One such instance is their work with Oxygenetix, the place they reintroduced the model’s Oxygenating Basis within the UK market, concentrating on each previous and new model advocates. They devised a inventive marketing campaign technique to showcase the hero product in an thrilling and academic approach, internet hosting a singular botanical-themed influencer masterclass led by celeb make-up artist Nathalie Eleni. The occasion attracted a various mixture of 17 key influencers and VIP model followers, producing over 70 social media posts and driving incremental product gross sales by way of affiliate sponsored partnerships on Instagram.
📍 Workplace: London, England
💼 Workers: 2-10 staff
🗓️ Based: 2015
The Influencer stands out as a prime magnificence influencer advertising and marketing company, devoted to bridging the hole between manufacturers and social media stars. Their in depth expertise and database of magnificence influencers make them a go-to selection for manufacturers searching for to drive measurable outcomes for his or her magnificence producs.
The German-based company acknowledges the significance of inclusivity, partnering with Greatest Agers (influencers over 35) and Plus Measurement Influencers. The Influencer focuses on high quality over amount, valuing the constant supply of high-quality content material and real viewers engagement over mere follower depend.
The Influencer prioritizes sturdy communication and long-term partnerships with its purchasers. By assigning a private consultant to every shopper and offering immediate responses, the company ensures accountability and seamless collaboration. This dedication to fostering long-lasting relationships is a testomony to The Influencer’s dedication to shopper satisfaction.
Its profitable collaboration with KISS, the world’s largest producer and provider of nail merchandise, exemplifies the company’s efficacy. The marketing campaign concerned 7 creators posting Instagram Tales and Reels, producing over 500,000 whole views, greater than 20,000 interactions, and a mean interplay price of 4%. The spectacular outcomes led to sold-out shows and a glad shopper, showcasing The Influencer’s capability to drive tangible outcomes.
📍 Workplace: Bielefeld, Germany
💼 Workers: 2-10 staff
🗓️ Based: 2022
Regularly Requested Questions
Why is influencer advertising and marketing vital for the wonder trade?
Influencer advertising and marketing is especially vital for the wonder trade as a result of it’s a visible trade that depends on aesthetics, and social media platforms like Instagram and YouTube are good platforms for showcasing magnificence merchandise.
What are some advantages of working with a magnificence influencer advertising and marketing company?
Working with a magnificence influencer advertising and marketing company can present quite a few advantages, together with entry to a community of influencers, experience in influencer advertising and marketing methods, and the flexibility to achieve a focused viewers.
How do I get began with a magnificence influencer advertising and marketing marketing campaign?
To get began with a magnificence influencer advertising and marketing marketing campaign, it’s best to first decide your marketing campaign objectives, determine your target market, and choose the correct influencer advertising and marketing company to work with. Then, you’ll be able to start growing your marketing campaign technique and collaborating with influencers to create content material that resonates together with your viewers.
How can I select the correct magnificence influencer advertising and marketing company for my model?
To decide on the correct magnificence influencer advertising and marketing company, contemplate components akin to their expertise within the trade, their monitor file of success, their community of influencers, and their strategy to influencer advertising and marketing.
Can I work with a number of magnificence influencer advertising and marketing businesses on the similar time?
Sure, you’ll be able to work with a number of magnificence influencer advertising and marketing businesses on the similar time, nevertheless it’s vital to make sure that they don’t seem to be engaged on competing campaigns which will trigger a battle of curiosity.
