9 of the Greatest Valentine’s Day E-mail Examples We have Seen

Ah, Valentine’s Day… The day of affection.

Or, extra precisely, the day of gifting your companion, your BFF, your canine, or your self.

In line with The Nationwide Retail Federation, the common American shopper deliberate to spend $164.76 on items final yr, making up a complete of $21.8 billion in Valentine’s Day spending.

And there’s no purpose why they need to cease this yr.

Whether or not you’ve already deliberate a full-on Valentine’s Day advertising technique otherwise you’re nonetheless getting ready your emails, listed below are 9 Valentine’s Day electronic mail examples you should see earlier than the massive day.

However working a giant sale and providing large reductions to everybody isn’t all the time wanted. Utilizing particular days like this can be a nice option to have interaction your electronic mail listing and nudge them to take a look at your retailer.

A small low cost can do the convincing right here, as Monki is aware of effectively:

Moderately than provide a 5 or 10 p.c low cost, Monki offers its subscribers 14 p.c off the whole lot within the spirit of February 14.

Monki’s electronic mail is simple very like its topic line.

Within the electronic mail, the style retailer introduces its one-day-only provide with a pleasant headline: “From us, to u.” The rationale for the low cost? As a result of Monki’s subscribers are its perpetually crush. 

With out throwing a giant sale or inserting plenty of merchandise into the e-mail, the corporate makes use of Valentine’s Day as a chance to recognize its clients with a small low cost.

Monki’s provide doesn’t have to get any crazier than this. The corporate is already working a giant sale, and reminds you on the backside of this electronic mail that it’s your final likelihood to buy that sale:

If the primary name to motion (“save 14%”) hasn’t satisfied you but, the second (“store the final likelihood sale”) would possibly do the trick.

However you don’t want a heart-shaped model of every considered one of your merchandise simply to leverage this present day. You should utilize Valentine’s Day to your benefit by curating related merchandise out of your retailer and selling them in an electronic mail as MAC Cosmetics does.

The sweetness big makes use of Valentine’s-themed phrases in its topic copy similar to “love” and “crush” so readers can rapidly affiliate the model with this present day.

Its electronic mail follows the identical path, as effectively.

The general coloration scheme, electronic mail design, and duplicate play effectively with Valentine’s Day. In the primary a part of the e-mail, MAC options a couple of of its merchandise “stuffed with V-day vibes.”

What MAC does right here is put collectively merchandise with pinkish colours and romantic vibes, and help them with well-written product descriptions.

Purple, pink, or white—curate merchandise consumers can affiliate with love and package deal them in a romantic electronic mail design. It’s a fast win nearly any e-tailer can apply to their Valentine’s Day emails with minimal effort.

With well-thought-out reward guides, you’ll be able to assist overwhelmed consumers uncover wonderful reward concepts and promote extra merchandise.

That’s what Snowe aimed for with its current electronic mail marketing campaign.

Snowe, a residence necessities firm, naturally focuses on Valentine’s items for the proper night time in.

The corporate’s reward information electronic mail helps its subscribers discover the appropriate items for the homebody of their lives based mostly on their pursuits:

The categorization of reward concepts makes it simple for consumers to skim by way of the totally different choices within the electronic mail and purchase with a couple of clicks. (Product pictures assist quicken the decision-making course of, too.)

Snowe’s electronic mail is an ideal instance of the right way to put collectively a present information for Valentine’s Day with little effort. So be sure to categorize your reward concepts by gender, pursuits, character, or funds, and don’t overwhelm consumers with a protracted listing of random merchandise.

Whereas Snowe approaches reward guides from a extra typical angle, Brooklinen takes the enjoyable path.

In a single electronic mail, the model guarantees to unravel all of your gift-buying issues.

Once you open the e-mail, you see a single picture—a protracted reward information chart that will help you discover the appropriate reward for the appropriate individual.

Brooklinen’s message is evident: irrespective of who you’re looking for, the e-tailer has the proper reward for them. I notably like how the model turns unfavourable conditions into constructive ones. In case your funds is low, or if “they don’t love your again,” why not reward your self?

Total, the e-mail reminds you that Valentine’s Day isn’t solely about romantic love or gifting companions, and places a smile in your face. On the backside of the e-mail, Brooklinen does one thing sensible:

Should you’re nonetheless not sure what to purchase on your family members otherwise you’re pressed for time, Brooklinen suggests you purchase them an e-gift card that by no means expires. It is a sensible addition you’ll be able to insert into any seasonal electronic mail to drive extra reward card gross sales.

Whereas Brooklinen chooses a extra delicate strategy to selling its reward playing cards, Estee Lauder dedicates a complete electronic mail to selling them.

Why? As a result of it’s nearly Valentine’s Day, and reward playing cards are last-minute consumers’ finest mates.

Nevertheless, somewhat than stress out last-minute reward consumers, the sweetness firm makes a compelling argument:

You might assume reward playing cards are impersonal, however Estee Lauder’s logic is stable: give them a present they select themselves. No have to change, no frustration.

With three days left to Valentine’s Day, Estee Lauder’s electronic mail helps ease your thoughts by explaining why e-gift playing cards make sensible items. It’s a zero-risk reward concept, and the recipient will certainly get pleasure from what they get—all because of you.

Estee Lauder repairs the unhealthy status of reward playing cards in its Valentine’s Day electronic mail, and it’s a copywriting angle you’ll be able to simply replicate whereas driving last-minute purchases in your retailer.

That’s completely superb, supplied you do it in good style, as Man Crates does.

There are not any advertising tips or wordplay right here; only a simple topic line, letting you realize that the corporate’s delivery window for Valentine’s Day orders is quickly closing.

You already don’t have a lot time, so Man Crates is being trustworthy with you. That is what you see while you open the e-mail:

A humorous electronic mail with lighthearted imagery, written in Man Crates’ signature tone of voice.

The copy reads as if a buddy is teasing you for procrastinating and gently reminding you that the time for reward purchasing is sort of up. Fortunately, you don’t want to consider what to purchase for the particular man in your life as a result of Man Crates obtained you coated.

Not like many manufacturers that push you with pretend urgency or guilt-tripping, Man Crates takes a humorous strategy in its last-minute Valentine’s Day electronic mail.

In case your model is something like Man Crates, strive utilizing humor to focus on the shortage of time earlier than any vacation.

Then, observe DavidsTea’s instance, reclaim Valentine’s Day, and invite your clients to do the identical.

DavidsTea’s topic line isn’t about your vital different, or how they deserve good items. It’s all about you, and the way you deserve “l o v e”.

The texture-good topic line makes you surprise what a tea firm has to do along with your deserving of affection. That is what the e-mail appears to be like like:

In it, DavidsTea nearly takes a stand towards Valentine’s Day. Whether or not you’re single or not, the model doesn’t care, and it asks you to do the identical.

Valentine’s Day doesn’t must be about loving others, and DavidsTea encourages you to make this present day all about your self—by buying its merchandise. (You additionally discover out that “l o v e” from the topic line is definitely an acronym for its merchandise.)

It’s a novel angle you should utilize in your Valentine’s Day emails to face out from related manufacturers. It might work particularly effectively when you’re within the self-care area of interest or not promoting historically giftable merchandise.

Poo Pourri hops on the self-love bandwagon with its emails however it does that solely after Valentine’s Day.

Despatched on February 15, Poo Pourri’s electronic mail asks when you obtained the Valentine’s items you have been hoping for. The topic line makes you surprise what’s within the electronic mail and also you open it straight away.

Just like DavidsTea, Poo Pourri makes this present day all about self-love and invitations you to “deal with your self” whether or not or not you bought any items the day earlier than.

Figuring out that the start of yearly is hard—with unfulfilled resolutions and half-new habits—Poo Pourri asks you to take a break and take into consideration your self for a second. Plus, the $5 low cost is there to make issues simpler for you.

Keep in mind that Poo Pourri’s foremost merchandise are bathroom sprays. Even so, the model can leverage Valentine’s Day to drive product gross sales with a artistic angle. If it really works for Poo Pourri, it may possibly give you the results you want too.

Should you haven’t deliberate any particular advertising campaigns for this present day, however nonetheless wish to profit from the event, Brandless has the proper concept for you.

At first look, it appears to be like similar to every other advertising electronic mail despatched round these weeks. The topic line certainly suits the Valentine’s theme, however the electronic mail isn’t typical:

Moderately than speak about romantic love or self-care, the corporate focuses on the find it irresistible will get from its clients and the media. The remainder of the e-mail options Brandless’s current media mentions, in addition to a couple of buyer testimonials.

The article’s screenshots (together with the media corporations’ logos) and the critiques (together with clients’ social handles) are genuine and credible.

It’s a superb social proof electronic mail that Brandless suits into the Valentine’s Day theme. There’s no arduous promoting or pushy product promotion right here. If this present day is about sharing love, that’s precisely what the corporate is doing.

Should you’ve been gathering critiques in your website, or on exterior platforms like Trustpilot, Valentine’s Day is the proper excuse to point out the love your model has been getting.

You might not break your gross sales file on this present day, however you’ll plant the concept of shopping for your merchandise in subscribers’ minds.

Conclusion

Whether or not you’re planning to go all-in or take it simple this Valentine’s Day, these 9 artistic examples ought to assist encourage your emails for the massive day.

Not all concepts work for all manufacturers, however discover the closest ones to your voice and take a look at them out this yr.

They’ll provide help to have interaction your electronic mail listing, show social proof, promote extra merchandise, and way more.