Touchdown pages would be the equal of creating a superb first impression, however thanks pages are the ultimate reminiscence you permit an internet site customer with earlier than they go.
They’re usually the ultimate alternative to interact your website guests and go away them with a heat, fuzzy feeling about their total expertise in your website.
Like all web site web page, good thanks pages require cautious consideration throughout design, structure, copy, and calls-to-action (CTAs).
Should you’re struggling to make your thanks web page work in your guests and web site targets, take a look at these 9 examples to get impressed.
Desk of Contents
What’s a thanks web page?
A thanks web page is what your clients and leads are redirected to instantly after finishing a type or making a purchase order in your net web page.
Its major function is to acknowledge the web site customer’s motion, whether or not that’s a purchase order, a sign-up, or a request for info.
Whereas thanks pages carry out an analogous operate to a affirmation electronic mail, viewers don’t have to decide on to open it.
Consider a thanks web page as each the final step in your conversion course of and step one for buyer retention.
The thanks web page presents a primary alternative to show a lead right into a buyer — or a buyer right into a model advocate. One of the best ways to do that? Make the subsequent step(s) within the purchaser or consumer journey:
- Apparent and clear.
- Speedy.
- Thrilling or fascinating.
- Worth-driven.
This implies clear and concise copy, good structure, and taking the chance so as to add worth in your web site guests.
What’s the good thing about a thanks web page?
Consider it this fashion: It’s possible you’ll by no means have a neater, extra pure alternative to provide a buyer one thing that pleasantly surprises them and exactly matches what they need.
How have you learnt what your buyer desires? They only advised you precisely what they need by following a CTA in your website.
After somebody follows the CTA on a touchdown web page, take them to step two of their journey earlier than they click on away. Present clients you’re able to ship worth time and time once more.
As an example, if a buyer makes a purchase order in your website, use the thanks web page as a possibility so as to add worth by means of further sources or content material — which is able to construct belief and delight clients.
Alternatively, you would possibly use a type thanks web page as a possibility to supply leads with the subsequent steps. If the lead downloaded a Social Media Calendar e book, the thanks web page can checklist out different social media sources you’d like to supply.
Thank You Web page Examples
1. Contact Type Completion
Affirm to your buyer that they accomplished their meant motion efficiently — and remind them what you’ll (and gained’t) do with their info. Construct belief and allow them to know you’re on their facet.
Let customers know you’re considering delivering worth … and gained’t be emailing them only for the sake of it. Whilst you have them engaged, take the chance to spotlight what they’ll anticipate from talking with you and what else you possibly can supply them.
That is your greatest likelihood to persuade customers your model is totally different, and it comes lengthy earlier than they run throughout one among your messages of their inbox.
Greatest Contact Type Completion Thank You Web page
Picture Supply
Rocket Company does a wonderful job of reinforcing its model, offering different presents, and highlighting its achievements with earlier purchasers on the thanks web page for his or her Contact Us type.
The web page flawlessly mixes and matches priceless presents like a digital advertising information and their ongoing podcast with social proof akin to award wins, companions, and buyer logos.
Better of all, they supply their direct cellphone quantity in case the customer desires a sooner touchpoint.
2. Useful resource Obtain Thank You Pages
You seemingly have an e book or different lead era downloadable despatched routinely through electronic mail. Nevertheless, it’s nonetheless greatest to supply a obtain hyperlink to the originally-requested merchandise proper in your thanks web page, as effectively.
This will maintain your buyer engaged in your website and enhance the probability they’ll open and interact along with your supplies instantly. It additionally provides you the chance to proceed nurturing them in direction of a higher-intent conversion motion on the positioning.
Greatest Useful resource Obtain Thank You Web page
Picture Supply
Probably the greatest methods to increase the worth of a content material obtain is to mix it along with your subscription course of so you possibly can proceed nurturing your leads.
That’s precisely what Good Passive Earnings does earlier than main you to a thanks web page the place you possibly can entry the useful resource you needed to obtain.
The thanks web page additionally welcomes you as a subscriber and fosters a way of belief and neighborhood. Customers can customise their content material preferences in accordance with their largest challenges, obtain different related sources, and see upcoming occasions.
Most significantly, the web page incorporates a CTA to buy an all-access go to Good Passive Earnings’s intensive coaching materials.
3. Buy Affirmation Pages
The post-sale affirmation web page is an often-missed alternative to floor comparable, associated, or complementary merchandise.
To extend effectiveness, you’ll wish to customise these suggestions with an aligning supply — akin to a coupon or a rewards program.
If clients can create an account in your website but additionally have the choice of trying out as a visitor, the affirmation web page is a good alternative to immediate a free account creation.
Greatest Buy Thank You Web page
Few corporations may even start to strategy the extent of buyer knowledge that Amazon collects, shops, and leverages throughout their companies.
This high quality of knowledge — and the corporate’s primarily limitless provide of things and retailer listings — makes the acquisition affirmation web page extremely efficient (and, as a shopper, fairly tough to withstand).
Amazon steadily makes use of its thanks web page to encourage additional purchases of associated merchandise or drive customers to different choices like Amazon Prime.
4. Appointments and Reservations
Whenever you’ve obtained somebody newly signed up for an appointment, the thanks web page supplies a ready-made alternative to increase or lengthen the dialog with them.
Encouraging viewers to comply with or have interaction along with your group on social media is a pure subsequent step.
As your follower on social, they’ll get frequent reminders about your model, together with any specials or offers you could have on supply. Should you’re a enterprise that depends on repeat customized, this can be a enormous win.
Greatest Thank You Web page for an Appointment or Reserving
OpenTable incentivizes customers to obtain the app as soon as they’ve made an appointment to allow them to monitor and modify adjustments from inside the app itself.
The thanks web page additionally consists of useful notes about what to know earlier than arriving on the restaurant.
5. Account Creation Thank You Pages
This can be a prime alternative to usher your lead seamlessly into your onboarding or account setup course of.
You’ll wish to make it really easy they don’t even take into consideration clicking away.
The thanks web page for account creation supplies a possibility to maneuver your new customers a step or two alongside within the buyer lifecycle and enhance retention.
You may supply sources to information them by means of your product or platform or present prompts to completely full their account set-up.
Greatest Account Creation Thank You Web page
Backlinko goes above and past in laying out the subsequent steps for his or her leads.
They’ve infused their web page’s messaging with urgency, but additionally friendliness and approachability.
6. Donation Thank You Pages
A donor isn’t “shopping for” a product in the identical means most different clients are, however they’re undoubtedly in search of some factor of reassurance, affirmation, appreciation.
Or — on the very least — some affirmation that their contribution is making a optimistic influence and being effectively spent.
For nonprofits, political campaigns, and different donor-soliciting websites, use the thanks web page to supply a window into every donation’s influence, proper from the beginning.
Moreover, it by no means hurts if you happen to can anticipate and reply questions on your efficacy earlier than they’ve even requested.
Greatest Donor Thank You Web page
Save the Chimps nails the influence of storytelling on their donor thanks web page, placing the chimps — the group’s beneficiaries — entrance and heart.
7. Session Reserving
Many companies depend on an preliminary session with their potential clients to seal the deal, whether or not the session will happen in-person or just about.
From tattoo and wonder parlors to B2B advertising businesses, free consultations are a perfect lead magnet. The trick is to ensure your thanks web page is efficient at maintaining your new prospect engaged in order that they’ll present up in your session appointment.
Greatest Session Reserving Thank You Web page
Cayk makes use of an embedded type on their website so prospects can e-book a time and date that’s most handy for them with out ready to listen to again from a salesman.
As soon as the appointment is confirmed, a thanks message is displayed together with reminders about what the prospect will acquire from the assembly.
Cayk additionally takes the chance to spotlight their worth propositions and what units them other than rivals.
8. Publication Subscription Thank You Web page
If somebody decides to enroll in your e-newsletter, it’s seemingly you’ve already impressed them with the content material and high quality of your web site and sources.
So, why go away a nasty style with a poor e-newsletter subscription expertise?
A well-designed thanks web page right here can make certain your subscribers keep engaged, not simply on the positioning at that second, however with any subsequent content material that lands of their inbox.
Greatest Publication Subscription Thank You Web page
Shopper Studies does a incredible job on the e-newsletter subscription course of and the thanks web page. Upon signing up, customers can choose precisely which subjects are related to their pursuits to customise their e-newsletter expertise.
As soon as that’s performed, the positioning confirms the sign-up course of is full and presents guests with related content material to maintain them shopping on the positioning.
9. Occasion Registration Affirmation
Whether or not you’re encouraging guests to enroll in a webinar or an in-person occasion, your thanks web page helps to set the tone of the occasion.
You should use the thanks web page to set expectations, present essential particulars, and maintain customers engaged till the occasion itself rolls round.
Not solely does this present an important consumer expertise, nevertheless it additionally will increase the possibility of the registrant displaying up — a very related concern in case your occasion is free to attend.
Greatest Occasion Registration Thank You Web page
MarketingProfs runs numerous digital occasions and webinars as a part of their content material technique. When customers join an occasion, they’re taken to a thanks web page that confirms all of the occasion particulars, together with the value, begin time, and period.
Registrants may also use social and electronic mail buttons to share the occasion with mates and colleagues to assist enhance sign-ups even additional.
MarketingProfs additionally takes the chance to supply some FAQs concerning the webinar expertise, entry the session, and what occurs if a registrant misses the occasion.
Saying Thank You
Thanks pages allow you to specific gratitude and present appreciation in direction of guests who’ve taken motion in your web site.
By acknowledging their curiosity, you create a optimistic relationship with potential clients, growing the possibilities of constructing long-term model loyalty.
So, begin expressing your thanks so you possibly can really feel the love long run.
