Adam&eveDDB is ending 2022 in storming model, its humorous Twix advert is main our leaderboard on My Advert of the 12 months, with Calm carefully behind, and one other triumph for John Lewis within the bag.
Insurance coverage is hardly more likely to get them rolling within the aisles or faucet the tear ducts however making the labyrinth of economic companies comprehensible, even pleasant, isn’t any imply feat both. Which the company does right here for Aviva.
The second part of the marketing campaign will launch within the new yr with OOH, Social & Print to drive deeper engagement with ‘Making it Click on’ in related contexts.
Aviva model director Phoebe Barter says: “We perceive that monetary issues might be puzzling, significantly within the present local weather, which is why puzzles are such a superb idea to deliver this marketing campaign to life. It’s pure to really feel involved or overwhelmed by issues we discover advanced and complicated.
“At Aviva we need to assist individuals familiarize yourself with monetary issues – whether or not individuals need to make sense of their pension pots or perceive how a lot cowl they want for his or her house or their household. We all know that when issues are resolved and clear, it’s an enormous weight off our minds, so it’s our aim to assist our prospects “make it click on.”
A&E CD Richard McGrann says: “In at the moment’s monetary local weather, individuals’s relationship with their cash has by no means been extra difficult. This marketing campaign is a visually arresting dramatization of individuals’s relationship with their funds and the easy methods Aviva might help handle them.”
Cash properly spent.
MAA artistic scale: 8.
