By Kelsey Johnson January 5, 2023
Atone for our 12 months stuffed with newly launched options and performance, constructed for you.
We had an infinite 12 months of releasing options and performance within the AWeber platform in 2022 — each one devoted to creating your life simpler.
Study all of the updates we’ve added all through the platform that make content material creation quicker (or computerized), make automation higher and extra customized, and make navigating and managing your account simpler and extra intuitive.
What’s new in 2022
Write and design your emails quicker
The expertise of enhancing messages has modified a lot from what it was initially of 2022. Crafting your emails is extra intuitive and streamlined, and you’ll even write a complete message with out utilizing the mouse (solely the keyboard).
Paste and routinely develop hyperlinks
Add a hyperlink to your messages and it’ll routinely develop to point out the web page’s picture, description, and title — type of like a social media preview card. This straightforward enchancment can prevent hours importing photos and copy-and-pasting from articles, movies, and product pages.
Add photos your method
It’s the easy issues that make creating an e mail quicker and simpler. Add header or in-line photos to your messages by way of drag-and-drop out of your desktop, copy-and-paste from a doc, or add photos out of your gallery or Canva proper right into a textual content component. You possibly can customise the look of your emails simply.
Drag-and-drop components into paragraphs
Have a last-minute addition to make? You possibly can drop movies, buttons, social hyperlinks, and different components straight between your textual content (no new textual content component or row vital).
By no means depart your keyboard, use Markdown as an alternative
Like shortcuts? You possibly can model your textual content, add bullets, dividers, and quotes proper from the keyboard with Markdown — a easy design language now supported within the message editor.
Message choices are out of your method till you want them
Typically you simply wish to sort your complete message out earlier than making changes. Effectively, now you may, with out distraction, with our new editor menu. It pops up with the press of a button and is hidden all different occasions.
Promote new weblog posts, movies, and merchandise routinely
Nearly each enterprise creates digital content material — weblog posts, YouTube movies, social media posts, and even ecommerce merchandise. It takes time to create this content material, and while you’re executed promotion can appear overwhelming. This 12 months, we made it an entire lot simpler to get extra worth out of your content material with none additional work.
Routinely add your latest content material to your emails
The feed component lets you drop an Etsy retailer, YouTube channel, or RSS feed into your e mail. Each broadcast or marketing campaign can embrace your latest factor.
Notification emails that exit while you hit “publish”
Your campaigns can now be triggered to ship everytime you publish a brand new YouTube video. Or a brand new Etsy product. Or a brand new podcast or weblog publish. Arrange your campaigns so that they’ll e mail your viewers everytime you add one thing new.
Use RSS components in your e mail campaigns
Improve RSS-triggered marketing campaign open charges with titles in your topic line. Plus, you may embrace different components out of your RSS feed straight in your marketing campaign emails. And design them nevertheless you want.
Navigating round any software, particularly one with a lot of performance, can appear overwhelming. However we made it straightforward with expanded choices to search out the web page you want straight away.
Fast actions menu
On the prime of the sidebar you now have the “Fast Menu” — accessible with a click on or ⌘ + Okay. On it, you may click on to navigate to your messages, reviews, integrations, and so forth. Even simpler, click on “C” to get to campaigns, “M” to get to messages, and so forth. all through your account.
Search, filter, and preview your content material
Your campaigns, touchdown pages, tags, imports, and different index pages obtained an overhaul this 12 months. They’re now searchable and provide on-click previews. Plus, filter your campaigns by standing (draft, lively, and so forth.) so that you solely see those you want.
Gross sales insights to drive much more gross sales
You now have extra perception into what (and the way a lot) your subscribers are shopping for. This might help you higher perceive what’s working in your emails so you may double right down to make much more gross sales.
PayPal, Etsy, Shopify, or Stripe gross sales reporting
See how a lot cash your subscribers have paid you, all on one report. No have to navigate to a bunch of various instruments or calculate the gross sales totals your self.
One-click for detailed insights
Click on on a subscriber in your gross sales report to see what they purchased. Analyzing the merchandise they buy might help you be taught what your viewers likes essentially the most and the way efficient e mail is for your corporation.
Web page templates for 100+ industries
Want an e mail sign-up touchdown web page? A digital enterprise card? A gross sales web page? In 2022 we created over 100 new web page templates for industries starting from enterprise coaches to plumbers to Etsy retailer homeowners.
Take a look at our ever-growing touchdown web page template gallery to search out the right web page on your wants — and one which’s professionally designed and 90% of the way in which executed for you.
Improve to 12 social comply with buttons
Among the many typical suspects, we’ve added TikTok, Patreon, Twitch, Discord, Tumblr, and Pinterest as social icons you may add to your emails or touchdown pages.
That is good timing, as 2023 is projected to be the 12 months many creators and companies search to drive social followers to e mail and different instruments with higher management over viewers communications.
Time-based personalization
Folks use AWeber all all over the world — and lots of have an viewers all over the world, too. So a welcome marketing campaign set to ship at 8 am could be 11 pm for a reader in one other time zone.
Now, you may ship campaigns within the subscriber’s time zone — so each subscriber receives the e-mail at 8 am. Higher time personalization means higher open charges, clicks, and gross sales out of your marketing campaign emails.
Google Analytics G4A
AWeber touchdown pages now help the G4A model of Google Analytics. When you’re utilizing Google Analytics, it’s doubtless already on G4A. Merely plug your GA code into your touchdown web page monitoring area and it’ll “simply work.”
Anybody who’s preparing for Google to retire Common Analytics in 2023 can breathe straightforward understanding they will nonetheless use any present or new AWeber touchdown pages.
Developer Webhook Setup
In 2022 we gave builders the power to arrange and handle webhooks straight by their Developer account. This accelerates the time for builders constructing on AWeber.
Strive one thing new!
Take this month to attempt a brand new characteristic in AWeber. Whether or not it’s studying a keyboard shortcut or organising an automation, the information might aid you save time and get extra out of your e mail advertising. Tell us what you’d wish to attempt within the feedback.
