Keep within the know
Signal as much as get influencer advertising methods, insights, and occasion invitations despatched to your inbox.
Subscribe
Signal as much as get influencer advertising methods, insights, and occasion invitations despatched to your inbox.
Easy methods to Accomplice with Gaming Influencers
The gaming trade has been booming over the previous few years. It’s now reported that 3.2 billion avid gamers are joysticking away all over the world. Say goodbye to the drained cliché of somebody hiding out of their basement. At present’s avid gamers are a various bunch, as demonstrated by 92-year-old Japanese gamer grandma Hamako Mori and her tens of millions of YouTube views.
Now, an rising variety of industries want to join with this ever-growing viewers and collaborate with gaming influencers. So seize your controller, regulate your headset, and sit again as we discover the six gaming influencers it’s good to observe.
Kayla (@sommerset_ig)
Prime influencer: 1.98m
About Kayla: Kayla (aka Sommerset) is a Fortnite and Fall Guys professional on Twitch. She’s significantly fashionable with the Gen Z crowd — they love her inventive content material. She’s additionally a grasp of the Instagram selfie, and makes use of the platform for gaming posts in addition to sharing associate content material from manufacturers like Hollister and Madrinas. Since early this yr, this gaming influencer has clocked in 200k followers on Twitch and 40k on YouTube, boasting a 16% engagement fee on Instagram over the previous few weeks: head-spinning figures that present simply how a lot of successful she is.
Dooms (@__dooms__)
Prime influencer: 2.71m
About Dooms: Dooms is a French gaming influencer who additionally creates extra lifestyle-focused content material on her two totally different channels. Her online game channel on YouTube gives up a enjoyable, recent strategy to gaming whereas her way of life channel options movies of her testing TikTok make-up hacks and making an attempt varied social media challenges. This gaming influencer has constructed up a rock-solid group, having gained 50k Instagram followers this yr — and her YouTube channel is simply as profitable. It’s noteworthy to level out that her Instagram viewers is female-heavy (75%) which is fairly uncommon in an trade that’s nonetheless primarily male-dominated!
Locklear (@esl_locklear)
VIP influencer: 5.06m
About Locklear: Locklear is a trending gaming influencer within the French gaming trade who’s an everyday on Twitch’s Dialogue and Till Daybreak chats. Locklear is flexible to say the least, and has already collaborated with non-gaming manufacturers like Gymshark and Rakuten on Instagram. Just lately, he’s been having fun with a 15% common engagement fee which is fairly spectacular given the dimensions of his viewers. With 1.87m followers and a large 64.7m views of his Twitch profile, that is positively one to observe. 👀
Lauren Cochrane (@laurenzside)
VIP influencer: 12.3m
About Lauren: American gamer Lauren makes a speciality of Twitch stay streams that cowl a number of fashionable video games resembling Amongst Us, The Sims, and Minecraft. Lauren is lively throughout all social media platforms with content material that primarily appeals to younger, feminine followers who’re serious about gaming. Though most of her content material focuses on gaming, she does additionally share glimpses of her life as an Instagram influencer – importing snapshots of her exercise classes and on a regular basis life as a younger mother. Lauren is well-versed in constructing her group, as her viewers figures have been steadily rising over the previous few months!
Laure Valée (@laure_bv)
Macro influencer: 522k
About Laure: Laure is a journalist with a particular curiosity in e-sport, a area during which girls are nonetheless underrepresented. She is a bona fide knowledgeable having her personal e-sport podcast on Twitch. Laure’s viewers is worldwide: on YouTube, 24% of her viewers are French, 23% are American. She’s recurrently invited to gaming conventions and different occasions permitting her to share particular moments along with her group on Instagram like posting sneak peeks backstage.
Juan Alberto (@illojuan)
VIP influencer: 6.38m
About Juan: Spanish gamer Juan Alberto is a Minecraft and Grand Theft Auto common on Twitch. His current lives despatched his figures rocketing, netting a mean of 103k viewers over the previous few months. In addition to his Twitch and YouTube channels, he will also be discovered over on TikTok and Instagram the place he posts about all issues gaming — and past: he just lately Disney+. His followers are primarily millennials each in Spain and different Spanish-speaking international locations like Colombia, Argentina, and Mexico. His group is continuous to develop with an additional 500k Twitch followers added to his viewers final quarter, and 250k on Instagram this yr. Juan positively makes our VIP influencer record. 🏆
Loved this text? Maintain your finger on the heartbeat and get all the most recent influencer advertising information by signing as much as our month-to-month publication!
