Dentsu media company iProspect has gained on-line retailer Zalando’s world enterprise, its second huge win in a yr after BMW. Zalando strikes from OMG.
Germany-based Zalando has a turnover of €10bn and spends between €300-400m on media.
Zalando regional V-P of selling Ralph Rijks says: “For us, our clients are on the coronary heart of every little thing we do, we wish to be greater than merely a platform to purchase the most recent in style and life-style for them.
“The iProspect staff actually understood our ambition to be a spot of inspiration and engagement for our audiences. We’re trying ahead to working collectively on creating deeper emotional bonds between our model and our clients.”
