Nurses are quitting…however they don’t need to.
That’s the simple-yet-complicated message of connectRN’s new marketing campaign “unResignation Discover,” a call-to-action created by Adweek’s 2022 Midsized Company of the Yr, Mischief @ No Fastened Handle.
The clinician-serving platform is hoping its new marketing campaign breathes life right into a nursing neighborhood that’s teetering in essential situation and conjures up well being care leaders to clean in and enact the required modifications to maintain the trade from coding.
“unResignation Discover”—scheduled to run via March—formally launched with a double web page unfold that includes an “unResignation letter” signed by “a whole lot of nurses” (in response to assertion by Mischief) within the Sunday version of The New York Occasions on the eve of the nurse’s strike being held in New York.
