Towards a backdrop of tightening budgets and Silicon Valley in monetary flux, entrepreneurs sought out know-how that might assist develop backside traces within the close to time period on the tech business’s annual premiere occasion.
The Client Electronics Present, or CES, drew about 115,000 business attendees to Las Vegas final week within the convention’s first full-scale return since 2020, together with huge delegations from manufacturers, companies and media platforms with any type of tech bent.
Retail media networks appeared to dominate the promoting portion of the present, whereas gadgets and software program enabling augmented actuality (AR) proved a tangible various to the ebbing metaverse hype.
