Influencer advertising and marketing generally is a highly effective device for constructing consciousness and group, and even driving gross sales. Actually, 70% of US customers usually tend to purchase a product from a model in the event that they work with an influencer they know and belief.
As we enter into a brand new 12 months, we figured we’d share a number of the high magnificence influencers of 2022. Uncover the highest magnificence influencers of 2022 by VIT throughout 3 classes — Make-up & Cosmetics, Skincare, and Hair Care.
P.S. We have now an entire article about the right way to discover high influencers (even with out VIT), should you’re .
Prime Magnificence influencers by VIT — Make-up & Cosmetics
1. Kylie Jenner (@kyliejenner)
- 746k VIT
- VIP: 515M complete viewers
2. Ariana Grande (@arianagrande)
- 277k VIT
- VIP: 556M complete viewers
3. Selena Gomez (@selenagomez)
- 196k VIT
- VIP: 587M complete viewers
4. Jennifer Lopez (@jlo)
- 139k VIT
- VIP: 369M complete viewers
5. Johnny Ross (@mrjohnnyross)
- 128k VIT
- Mega: 2.49M complete viewers
6. Mario Dedivanovic (@mariodedivanovic)
- 91.3k VIT
- VIP: 13.5M complete viewers
7. Kim Kardashian (@kimkardashian)
- 87.8k VIT
- VIP: 457M complete viewers
8. Halsey (@iamhalsey)
- 84.3k VIT
- VIP: 70.7M complete viewers
9. Mikayla Nogueira (@mikaylajmakeup)
- 83.9k VIT
- VIP: 18M complete viewers
10. Woman Gaga (@ladygaga)
- 75k VIT
- VIP: 234M complete viewers
11. Becky G (@iambeckyg)
- 70.4k VIT
- VIP: 105M complete viewers
12. Gwen Stefani (@gwenstefani)
- 51.5k VIT
- VIP: 33.1M complete viewers
13. Sol Pena (@sollpenamakeup)
- 50.5k VIT
- VIP: 5.78M complete viewers
14. Jeffree Star (@jeffreestar)
- 43.9k VIT
- VIP: 42M complete viewers
15. Kris Jenner (@krisjenner)
- 42.6k VIT
- VIP: 76.6M complete viewers
16. Monica Ravichandran (@makeupbymonicaa)
- 39.7k VIT
- Macro: 556k complete viewers
17. Marjan Tabibzada (@youngcouture)
- 38.7k VIT
- VIP: 5.3M complete viewers
18. Rocio L Soria (@rocio.roses)
- 38.5k VIT
- Mega: 1.69M complete viewers
19. Golloria (@golloria)
- 34.3k VIT
- Macro: 993k complete viewers
20. Monica (@mangomoniica)
- 33.5k VIT
- Macro: 593k complete viewers
21. Victoria Lyn (@victorialyn)
- 30.7k VIT
- VIP: 7.59M complete viewers
22. Gabe Adams (@gabeadams)
- 29.6k VIT
- Mega: 4.2M complete viewers
23. Huda Kattan (@huda)
24. Trevor Barrett (@trevorbarrett)
- 28.5k VIT
- Mega: 1.44M complete viewers
25. Drew Barrymore (@drewbarrymore)
- 27.7k VIT
- VIP: 33.9M complete viewers
Prime Magnificence influencers by VIT — Skincare
1. Kim Kardashian (@kimkardashian)
- 177k VIT
- VIP: 457M complete viewers
2. Kylie Jenner (@kyliejenner)
- 151k VIT
- VIP: 515M complete viewers
3. Dr. Muneeb Shah (@dermdoctor)
- 93.9k VIT
- VIP: 20.6M complete viewers
4. Hailey Bieber (@haileybieber)
- 90.2k VIT
- VIP: 68M complete viewers
5. Ava J Lee (@glowwithava)
- 59.3k VIT
- Mega: 2.23M complete viewers
6. Mikayla Nogueira (@mikaylajmakeup)
- 41.2k VIT
- VIP: 18M complete viewers
7. Rihanna (@badgalriri)
- 36.2k VIT
- VIP: 398M complete viewers
8. Matthew Smith (@dangmattsmith)
- 30.1k VIT
- VIP: 29.3M complete viewers
9. Edward Zo (@edwardzo)
- 29.8k VIT
- Mega: 3.25M complete viewers
10. Dr. Mina Amin (@pores and skin.physician)
- 24.5k VIT
- Mid: 3290k complete viewers
11. Sarah Palmyra (@sarahpalmyra)
- 24k VIT
- Mega: 1.42M complete viewers
12. Pamela Brooks Pedraza (@pamelapedrozaa)
- 20.3k VIT
- Mega: 1.1M complete viewers
13. Jeffree Star (@jeffreestar)
- 18.8k VIT
- VIP: 42M complete viewers
14. Thomas Allison (@tom_allison_)
- 18.4k VIT
- Macro: 852k complete viewers
15. Dr. Chris Tomassian (@dr.tomassian)
- 17.9k VIT
- Mega: 2.01M complete viewers
16. Wendy Ly (@wendyskin)
- 16.8k VIT
- Mega: 1.72M complete viewers
17. Adam Waheed (@adamw)
- 16.4k VIT
- VIP: 33.5M complete viewers
18. Dr. Dustin Portela (@drdustinportela)
- 16.4k VIT
- Mega: 3M complete viewers
19. Dr. Mamina Turegano (@dr.mamina)
- 15.6k VIT
- Mega: 1.31M complete viewers
20. Kris Jenner (@krisjenner)
- 15.5k VIT
- VIP: 76.6M complete viewers
21. Dr Charles MD (@drcharlesmd)
- 15.1k VIT
- Mega: 1.64M complete viewers
22. Hannah Cho (@imhannahcho)
- 14.7k VIT
- Mid: 394k complete viewers
23. Dr. Daniel Sugai (@drspf)
- 13.9k VIT
- Mega: 1.24M complete viewers
24. Millie Bobby Brown (@milliebobbybrown)
- 13.7k VIT
- VIP: 66.9M complete viewers
25. Cassandra Bankson (@cassandrabankson)
- 13.4k VIT
- Mega: 3.54M complete viewers
Prime Magnificence Influencers by VIT — Haircare
1. Gabrielle Union (@gabunion)
- 45.5k VIT
- VIP: 35M complete viewers
2. Eve Fuentes (@curly.evee)
- 39.1k VIT
- Macro: 811k complete viewers
3. Jennifer Aniston (@jenniferaniston)
- 34k VIT
- VIP: 56.8M complete viewers
4. Matt Newman (@mattloveshair)
- 31.7k VIT
- Mega Influencer: 1.75 M
5. Kaavia James Union Wade (@kaaviajames)
- 27.6k VIT
- Mega: 1.94M complete viewers
6. Shayla Robertson (@samirasjewelry)
- 25.7k VIT
- Macro: 749k complete viewers
7. Mikayla Nogueira (@mikaylajmakeup)
- 25.1k VIT
- VIP: 18M complete viewers
8. Maggie Might Hancock (@maggiemh)
- 23.9k VIT
- Mid: 460k complete viewers
9. Christopher Appleton (@chrisappleton1)
- 23.4k VIT
- VIP: 5.56M complete viewers
10. Patricia Nikole (@paintedhair)
- 20.8k VIT
- Mega: 1.52M complete viewers
11. Caroline Vazzana (@cvazzana)
- 20.6k VIT
- Mega: 1.05M complete viewers
12. Audrey Victoria (@audreyvictoria_)
- 18.2k VIT
- Mega: 4.63M complete viewers
13. Jonathan Van Ness (@jvn)
- 17.1k VIT
- VIP: 7.99M complete viewers
14. Steph Quinones (@itsfefii7)
- 16k VIT
- Mega: 1.59M complete viewers
15. Loni Jean Lafinier (@desertcurlsstudio)
- 15.5k VIT
- Macro: 509K complete viewers
16. Man Tang (@guytang)
- 13.7k VIT
- VIP: 6.91M complete viewers
17. Robbi Jan (@robbijan)
- 13.3k VIT
- Mega: 1.27M complete viewers
18. Giles Robinson (@mrgilesrobinson)
- 12.2k VIT
- Mid: 152K complete viewers
19. Lily Collins (@lilyjcollins)
- 12.2k VIT
- VIP: 32.9M complete viewers
20. Daniel LaBelle (@daniellabelle1)
- 12k VIT
- VIP: 53.9M complete viewers
21. Ceren Kartal Sagtekin (@cerensagtekin)
- 11.8k VIT
- Macro: 512k complete viewers
22. Dylan Mulvaney (@dylanmulvaney)
- 11.6k VIT
- VIP: 10.9M complete viewers
23. Bradley Leake (@hairbybradleyleake)
- 11.5k VIT
- Mid: 193k complete viewers
24. Torie Bliss (@torielynnbliss)
- 10.7k VIT
- Mid: 184k complete viewers
25. Shay Sullivan (@shay.sullivann)
- 9.7k VIT
- Mega: 1.12M complete viewers
The Methodology for Discovering Prime Magnificence Influencers
This report was created by Traackr, the influencer advertising and marketing platform for performance-driven entrepreneurs. Constructed to deal with essentially the most complicated applications, but nimble sufficient for small groups that have to do all of it. For the aim of this “high magnificence influencers” examine, we evaluated 99.5K influencers positioned in the USA. Influencers of all tiers (nano, micro, mid, mega, and VIP) have been included.
We analyzed the content material produced and shared by these influencers from January 2022 – November 2022. We outlined influencer tiers primarily based on complete viewers measurement throughout all platforms as follows.
What’s the Model Vitality Rating (VIT)?
Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, bearing in mind visibility, affect, and model belief. You possibly can learn the way VIT is calculated in this whitepaper.
Easy. By aggregating a number of knowledge factors into one, VIT offers a single metric for achievement that can be utilized to benchmark and observe tendencies.
Clear. The VIT methodology is straightforward to grasp and extremely actionable in uncovering the place to speculate to drive affect.
Significant. VIT relies on recognized model levers and has been optimized via machine studying to correlate with enterprise metrics on the model stage.
You possibly can study extra about VIT right here.
