Adweek will as soon as once more companion with USA At this time Advert Meter as viewers select the perfect of this yr’s Tremendous Bowl advert campaigns.
Now in its thirty fifth yr, USA At this time Advert Meter outcomes will probably be reported by Adweek inside hours of the advertisements having run to find which big-budget model marketing campaign proved the preferred with viewers.
Annually throughout the Huge Sport, a survey of greater than 100,000 folks fee their favourite commercials that seem throughout the advert breaks permitting the USA At this time Advert Meter to rank the highest and bottom-performing adverts.
“We’re excited to companion with Adweek once more as we kick off the Tremendous Bowl business rush main as much as the thirty fifth USA At this time Advert Meter scores. The corporate’s popularity as a information chief in model advertising is unmatched,” commented Rick Suter, Advert Meter’s content material editor.
For the final two years, Rocket Houses and Rocket Mortgage have topped the Tremendous Bowl Advert Meter with movies that featured Mattel’s iconic doll Barbie experiencing the realities of making an attempt to purchase her dream house.
Final yr, a 75-second spot named “Dream Home With Anna Kendrick and Barbie” featured Barbie making an attempt to keep away from a bidding conflict towards different dolls for the house she most wishes. It acquired a mean rating of 6.82, forward of second-placed “Thoughts Reader” from Amazon which scored 6.78.
The a lot talked about advert from Coinbase, which received a Grand Prix at Cannes within the Direct class, was 2022’s worst-ranked spot with audiences.
Tremendous Bowl 57 kicks off Sunday, Feb. 12 at 6:30 p.m. ET. Stick with Adweek for reside protection all through the sport and we’ll have the USA At this time Advert Meter outcomes very first thing Monday morning.
