White papers are an excellent sort of advertising and marketing collateral to construct your authority and supply helpful content material to your prospects.
However, since they’ve such a novel format, it takes some data of white papers to put in writing one nicely.
Let’s have a look at 25 examples of white papers with takeaways that will help you create your individual.
1. Planning a Energy BI Enterprise Deployment (Microsoft) White Paper Instance
This 250+ web page technical white paper from Microsoft (obtain) describes in-depth the right way to deploy their Energy BI software program in an enterprise. It exhausts each subject somebody wants to think about earlier than they use Energy BI at an enterprise degree.
Microsoft’s white paper demonstrates that you simply don’t should restrict your white paper’s size if you wish to discover each side of a topic.
2. A Information to Monetary Governance within the Cloud (Google) White Paper Instance
Google’s technical white paper on monetary governance within the cloud stands out by its format. It breaks up the primary textual content with graphics and highlighted statistics for simpler studying.
Consider how one can prepare your fundamental arguments and your visuals to make a greater reader expertise.
3. Constructing a Trusted Ecosystem for Thousands and thousands of Apps (Apple) White Paper Instance
Apple’s enterprise advantages white paper explains the significance of its App Retailer’s safety protections. It makes use of hypothetical and real-life examples as an example how its platform protects customers.
Even once you write a couple of technical topic, think about how you need to use examples to make it straightforward to know.
4. Navigating GDPR Compliance on AWS (Amazon) White Paper Instance
Amazon’s technical white paper on GDPR compliance in AWS demonstrates how the platform helps customers keep GDPR compliant. It retains the connections between GDPR and AWS clear by detailing a GDPR rule, then highlighting related product info.
When connecting your product to an out of doors idea, search for particular options to quote alongside real-life examples.
5. Why Higher Mac Safety Begins with Cloud Identification (Jamf) White Paper Instance
Jamf’s enterprise advantages white paper on Mac safety exhibits you the way you need to use cloud id to enhance your Mac safety. Its “On-premises instruments aren’t sufficient” part argues why on-premises rivals received’t do the job to spotlight Jamf’s product advantages.
Discover methods to handle counterarguments in white papers that advocate to your product.
6. Development Report: Advertising and marketing Technique 2022 (CoSchedule) White Paper Instance
CoSchedule’s market analysis white paper explores advertising and marketing technique developments to encourage entrepreneurs. It organizes its survey findings within the desk of contents by their most necessary statistics.
You don’t should bury the lede in your white papers — use fascinating discoveries to encourage readers to study extra.
7. Future State of Enterprise 2021 Outlook (Samsung) White Paper Instance
Samsung’s visionary white paper makes use of authentic analysis and subject material skilled insights to foretell future work developments. It targets three of Samsung’s high audiences — professionals in enterprises, healthcare, training, and management.
Analysis your audience earlier than writing your white paper and break down how every of its sections will enchantment to them.
8. Personal Networks Vol.1: Remodeling Personal Networks with Samsung 5g (Samsung) White Paper Instance
On this technical white paper, Samsung makes a case for utilizing its 5G merchandise in your enterprise’s personal community. Since this white paper makes use of loads of abbreviations, it features a helpful key within the desk of contents.
When it’s good to dive right into a technical topic in your white paper, attempt together with sources for readers to reference as they learn by.
9. Deploying an Exadata DB System on Oracle Cloud Infrastructure (Oracle) White Paper Instance
On this technical white paper, Oracle advises the right way to deploy an Exadata DB system on Oracle Cloud Infrastructure. It units expectations early on by explaining it has greatest practices as an alternative of full directions.
Identify the aim of your white paper rapidly and direct readers to different related sources if they might have any associated targets.
10. Campus-Large CRM: Attaining A Full View Of College students To Drive Success Throughout The Lifecycle (Salesforce) White Paper Instance
On this enterprise advantages white paper, Salesforce advocates for college campuses to make use of CRM software program throughout departments. After making the case to make use of Salesforce in your campus, the white paper hyperlinks out to college case research exhibiting Salesforce’s advantages in motion.
You probably have different advertising and marketing supplies that hook up with your white paper’s subject, use them to direct readers to extra of your content material.
11. The State of Information Privateness in 2022 (FormAssembly) White Paper Instance
This weblog submit by FormAssembly serves as a mini academic white paper that evaluations present developments in information privateness. It takes an advanced subject — information privateness practices and laws — and summarizes important factors.
When you should cowl a fancy subject, think about your reader’s high priorities and set up your white paper content material accordingly.
12. Digital Company Choice Information (Grey Field) White Paper Instance
Regardless that businesses aren’t technically a product, this Grey Field white paper on company choice counts as a product comparability white paper. It doesn’t examine particular businesses to keep away from naming rivals, but it surely does go over the elements to think about as you resolve.
This instance exhibits that your white paper doesn’t should be product-led to construct your enterprise’s authority in your business.
13. VoIP Concerns for Small Companies (Nextiva) White Paper Instance
Nextiva’s enterprise advantages white paper goes over the elements for small companies to think about when switching to VoIP expertise. It frames these issues as advantages of utilizing VoIP.
This white paper exhibits which you can weave advantages into what would typically be a product comparability subject to make a enterprise advantages white paper.
14. This Ought to Have Been A Video: The State Of Office Communications (Vimeo and GlobalWebIndex) White Paper Instance
Vimeo and GlobalWebIndex’s market analysis white paper summarizes analysis on worker attitudes about office communication. Whereas neither firm markets higher office communication as their major profit, the subject is a possible facet good thing about their providers.
As you brainstorm white paper matters, think about present frequent points your product may help clear up.
Advisable Studying: 9 Components To Embody In Your White Paper Template (+ Free Template Downloads)
15. 6 Sensible Methods To Future-Proof Your Enterprise: Construct a Wholesome Enterprise with These Finest Practices (FreshBooks) White Paper Instance
FreshBooks shares six suggestions for future-proofing your enterprise on this how-to white paper. It makes use of pleasant and easy-to-understand language to show readers a couple of advanced subject.
Whereas white papers have a status for being critical and to-the-point, bear in mind which you can additionally use an upbeat tone if it matches your model.
16. How We Ought to Discuss About Security Tradition: Rewriting The Dialog (Grainger) White Paper Instance
Grainger makes use of this visionary white paper to suggest new methods for workplaces to conceptualize security tradition. The white paper options charts and graphics that illustrate the ideas it introduces.
You don’t have to avoid wasting your visuals for statistics and numbers alone; they’ll additionally enable you clarify concepts.
17. Key phrase Analysis With out Businesses: Guide For web optimization Specialists And On-line Store Homeowners (Serpstat) White Paper Instance
SERPStat’s white paper on key phrase analysis toes the road between technical and how-to. It describes the right way to full a technical process utilizing its product at a primary degree.
Don’t be afraid to introduce much less tech-savvy audiences to extra technical matters in your white papers — simply be certain to clarify all related matters.
18. Walmart’s Pathway To A Zero-Emissions Future (Walmart) White Paper Instance
This enterprise advantages white paper from Walmart outlines the steps the corporate plans to take to enhance its sustainability. It addresses a contemporary concern of customers and enterprise companions — preserving the atmosphere.
Take into account what matters your viewers is worried about and handle these worries by one among your white papers.
19. Vaccinations In the course of the COVID-19 Pandemic: Why They Matter Extra Than Ever (CVS Well being) White Paper Instance
Do you know that industries with human-centric providers, like healthcare, even have enterprise advantages white papers? This instance from CVS Well being argues why vaccines for sicknesses just like the flu nonetheless matter throughout the COVID-19 pandemic.
Even when your product doesn’t make the tip person cash, you possibly can nonetheless advocate for its advantages for human well-being.
20. Discovering the unusual: Revealing disparities in care and prescribing for frequent situations (United Healthcare) White Paper Instance
United Healthcare and the Well being Motion Council teamed as much as current this market analysis white paper on frequent well being situations within the workforce. It concludes with suggestions for companies to assist mitigate these situations for his or her workers.
Everytime you write a market analysis white paper, join the dots to your reader and share methods for taking motion in your findings.
21. Obtain extra by data-driven decision-making (McKesson) White Paper Instance
McKesson introduces data-driven provide chain analytics to healthcare companies on this enterprise advantages white paper. It presents its merchandise as an answer for prescription shortages within the business.
Take into account sharing your options in a white paper when your business faces disruptions that your product may help clear up.
Advisable Studying: The way to Write White Papers Prospects Need [Templates + Examples]
22. Growing Enterprise Worth with Higher IT Operations: A information to Web site Reliability Engineering (SRE) (Google Cloud) White Paper Instance
This technical white paper from Google exhibits IT departments the right way to implement web site reliability engineering (SRE). Whereas it’s geared toward a technical viewers, it makes use of down-to-earth language to debate a fancy subject.
It demonstrates that in industries like tech, you possibly can clarify technical matters with much less formal language if it matches your viewers’s tone.
23. Environmentally acceptable lubricants: Wanting past the label (ExxonMobil) White Paper Instance
ExxonMobil’s academic white paper breaks down an important info for marine operators to learn about environmentally acceptable lubricants. It maintains knowledgeable tone however stays straightforward to learn thanks to obviously organized headings, bullet factors, and graphics.
Once you create a white paper for a extremely skilled viewers, you don’t have to put in writing giant textual content blocks to construct authority.
24. Sharing What We’ve Realized: A Blueprint for Companies (Kroger) White Paper Instance
Kroger shares its COVID-19 response methods on this how-to white paper. After recounting the steps it took, it gives recommendation on the right way to use the same strategy.
You probably have successful story different companies can study from, attempt adapting it right into a white paper with actionable takeaways.
25. The Linked Athlete (Verizon) White Paper Instance
On this enterprise advantages white paper, Verizon overviews how its 5G capabilities assist athletic organizations. It makes use of loads of case research as an example its merchandise’ advantages.
Once you write a enterprise advantages white paper centered in your group, use case research to strengthen your arguments.
