The previous few months have been thrilling for the MoEngage group! We hosted our flagship #GROWTH Summits 2022 in India and UK. These power-packed occasions introduced collectively leaders and business specialists from internationally below one roof to community, be taught, and collectively drive buyer engagement and progress in a digital-first world.
We additionally took this chance to ship and showcase a few of our newest ground-breaking new merchandise to you. In case you missed them, right here’s all the things new:
- MoEngage Personalize
- Google Adverts Viewers Sync
- Playing cards for Net
- Aggregation Filter in Segmentation
- Nested AND/OR in Segmentation
- Subsequent Greatest Motion in Flows
MoEngage Personalize
Utilizing a no-code visible builder, Personalize permits you to simply personalize the web site expertise for every buyer based on their preferences, affinities, conduct, and in-session context. This lets you delight clients with curated, customized experiences to maximise conversions.
With Personalize, you’ll be able to craft dynamic and hyper-personalized buyer experiences throughout their web site by personalizing each element – textual content, photos, banners, sections, CTA’s, and buttons and publish them inside minutes.
We’re opening up beta entry to a choose few clients.
When you’re , you’ll be able to enroll right here.
Google Adverts Viewers Sync
Google Adverts Audiences sync is an all-new native channel launched by MoEngage. It allows you to sync buyer information and segments to your Google Adverts account out of your MoEngage dashboard and makes use of these segments in your promoting and re-engagement campaigns throughout the Google Adverts ecosystem.
With this native integration with Google Adverts, you’ll be able to:
- Create, add, or delete audiences in your Google Adverts Account on the go utilizing MoEngage.
- Re-target and re-engage audiences on Google Adverts primarily based on buyer conduct, occasions and actions.
- Add audiences to Google Adverts straight from Flows.
- Enhance buyer acquisition by sending buyer segments to Google Adverts and creating related audiences.
With Google Adverts Viewers Sync, creating omnichannel linked experiences is way simpler.
Playing cards for Net
Playing cards for Net is a model new technique to talk your greatest merchandise and presents along with your clients. It’s a good way to remain linked along with your clients and actively interact with them, even when clients have opted out of different communication channels.
With Playing cards for Net, you’ll be able to join along with your clients in your web site and talk presents, promotions, and updates primarily based on internet exercise, previous conduct, and buyer affinity.
Aggregation Filter in Segmentation
The Aggregation Filter permits you to create deeper buyer segments utilizing aggregates corresponding to sum, common, min, and so forth., on occasion attributes. You may combination any numeric attribute over a time period and create segments primarily based on worth and even examine the aggregated values to filter out the correct clients.
For instance, you’ll be able to section:
- Clients who bought not less than 5 merchandise within the final three days, with a complete quantity spent better than 5000
- Clients who accomplished not less than 50 funds final month, and the overall quantity spent elevated by not less than 25% in comparison with the month earlier than
Nested AND/OR in Segmentation
For instance, together with (A and B and C and D) and (A or B or C 0r D) kind of segments, you may as well create:
- (A and B) or (C and D)
- (A or B) and (C or D)
- (A or B) and C and D
- (A and B) or C or D
Subsequent Greatest Motion in Flows
Subsequent Greatest Motion (NBA) makes use of Sherpa AI to investigate historic engagement conduct, choose an optimum per-person channel, and ship time for every buyer. NBA eliminates the guesswork and engages clients on the proper place, on the proper time, each time.
When utilized in a circulation, NBA makes “on-the-fly” choices for every buyer relying on their previous conduct and channel choice, making a hyper-personalized circulation for every buyer.
With Subsequent Greatest Motion in Flows, here’s what you get:
- Take away the Guesswork: You needn’t rely on assumptions or the main development amongst clients to determine when to ship or which channel to go along with. Sherpa AI does this for you.
- Maximize Engagement and Scale back Prices: Utilizing Subsequent Greatest Motion, you’ll be able to concurrently optimize campaigns on two key parameters (channel and time). This helps enhance engagement and cut back marketing campaign prices.
- Optimize Primarily based on Buyer Habits: NBA repeatedly optimizes itself primarily based on the purchasers’ current engagement traits to determine the very best channel and time.
When you’d prefer to know extra about these options or wish to get began utilizing them, drop us a notice at [email protected]. And when you’re new to MoEngage, schedule a personalised walkthrough of our platform.
