There are numerous sensible methods to get extra gross sales with the best personalization and automation technique. And E-mail advertising and marketing remains to be a confirmed option to attain your audiences with related, customized content material that will increase gross sales, whereas additionally selling your model. If you happen to use Shopify or WooCommerce, ActiveCampaign helps you optimize your advertising and marketing automation technique by letting you sync product choices out of your on-line retailer and utilizing that data to create focused campaigns and automations.
With product catalog, you’ll be able to set off plenty of automations utilizing your on-line retailer information. Listed below are some examples of e-mail campaigns that you might simply automate:
- Remind clients of merchandise they left behind of their purchasing cart
- Ship a new arrivals spherical up primarily based on visits to your web site’s new arrivals web page
- Advocate merchandise primarily based on pursuits and previous purchases to drive repeat enterprise
- Cross-sell completely different services and products to drive consciousness and up your gross sales potential
What’s Product Catalog?
The brand new product catalog function enables you to join your on-line retailer and pull deeper product information into ActiveCampaign like stock, dimension, model, and coloration on prime of present fields. You possibly can then use this data to energy pre-built automations, construct superior segmentations, and design lovely, customized e-mail campaigns that drive conversions and repeat purchases.
Use Product Catalog to reinforce your e-mail advertising and marketing
Utilizing superior segmentation inside the e-mail designer, you’ll be able to construct focused emails primarily based in your viewers’s pursuits, profile, location, and shopping behaviors, and populate merchandise that they’re probably to purchase. You possibly can usher in related product data by way of varied filters, product sorting capabilities, or manually choose the merchandise that you simply wish to spotlight in a focused e-mail marketing campaign for distinctive buyer segments. You possibly can filter and type your product content material primarily based on:
- Stock
- Bestsellers
- Greatest Ranking
- Common Ranking
- Worth
- New arrivals
- Just lately added
- Sale
Go one step additional by customizing your e-mail campaigns with completely different merchandise, photographs, or presents primarily based on the situations you set – including one other layer of personalization.
Use Product Catalog information to automate workflows
To make it easy and simple to get going, take a look at these product catalog “recipes”, or pre-built, automation templates, in our library.
- Product Catalog: Cross-Promote– Present buyers merchandise and equipment that compliments their current buy or perhaps provide a small low cost on a selected product.
- Product Catalog: Deserted Cart Upsell– Specify situations for the merchandise that present out of your ecommerce retailer. Present the wanted data and equipment to assist full the expertise on your contacts and get well the sale.
- Product Catalog: New Product Launch – Showcase the merchandise you select through segmentation to seem in your e-mail campaigns. Curate the merchandise you wish to ship when contacts go to your web site a number of instances.
- Product Catalog: New Arrival– Comply with-up with contacts who’re merchandise in your web site with an e-mail that exhibits the most recent arrivals in the identical class they had been shopping.
ActiveCampaign’s product catalog helps you market smarter and get essentially the most out of each interplay together with your buyer. No missed alternatives or guesswork. Study extra about how you can use product catalog within the new e-mail designer in our assist middle or begin your free trial at the moment!
