Key phrase cannibalization happens when an internet site has too many comparable key phrases unfold all through the assorted pages on that web site. This may hurt the search engine marketing potential of the pages concerned, and may very often go unnoticed for a while. When multiple web page has the identical, or an identical key phrase goal, these pages will then begin to compete with one another, additionally creating confusion within the eyes of the search engine, leading to a battle to resolve which web page to rank for what time period.
Keep in mind: a single URL can rank for a number of key phrases, which is 100% wonderful. The issue of key phrase cannibalization happens when two or extra separate URLs are all competing for a similar key phrase.
To make sure that an internet site’s finest content material is rating properly, it’s best to determine which of your pages are focusing on the identical key phrases. You may then put collectively a technique for monitoring and fixing these points regularly.
On this Every day search engine marketing Repair version, we take you thru what key phrase cannibalization is, how you can examine it by yourself web site, and how you can remedy any potential points your web site could have.Â
Buckle up!
Be taught Extra in Moz Academy’s Key phrase Analysis Certification
What’s Key phrase Cannibalization?
First, Samantha will outline key phrase cannibalization, and clarify why it ought to in the end be averted.
Use Moz Instruments to Examine Key phrase Cannibalization
On this video, Emilie will discuss by means of how you can examine potential key phrase cannibalization points with Moz Professional’s Key phrase Explorer device.
Options for Cannibalization
On this video, Emilie will talk about potential options to deal with cannibalization points.
Be taught extra about key phrase cannibalization:
