There appears to be pretty main deck-clearing train underway at IPG-owned McCann, with McCann Worldgroup international president and chief inventive officer Alex Lopez, a former Nike marketer, leaving arduous on the heels of McCann international chairman and CEO Chris McDonald.
Which implies that McCann Worldgroup international CEO Daryl Lee (above) will develop into McCann international CEO too. Fairly the place McCann ends and Worldgroup begins is probably solely recognized to Interpublic insiders and pulling the 2 collectively appears smart (Worldgroup is the worldwide community of 120 or so primarily McCann businesses.) Beneath its former association, turf wars regarded inevitable.
Lee, in fact, is a former international CEO (lot of these nonetheless round as of late) of IPG Mediabrands, guardian firm of UM and Initiative. As such he could have discovered the prevailing construction at inventive company McCann needlessly difficult. IPG additionally owns FCB, MullenLowe and quite a few smaller retailers who could now be trying nervously over their shoulders.
Philippe Krakowsky is the present boss of IPG and it seems from the skin that he’s much less dedicated to the established order than long-serving predecessor Michael Roth. Artistic businesses now not name the photographs within the huge holding corporations and there’s a gradual however perceptible transfer from scores of inventive company manufacturers to far fewer, generally, as with the newly-minted Dentsu Artistic, only one.
Publicis Groupe, which has been extolling the ability of 1 for years now, nonetheless has many extra though it has lumped collectively a few of its greatest US inventive expertise from the likes of Leo Burnett and Saatchi & Saatchi into New York entity Le Truc. One may surprise if the Publicis company model nonetheless has a lot salience outdoors Europe the place it’s nonetheless huge in France and a stand-out performer in Italy.
WPP has merged all of its inventive businesses excluding Ogilvy – nonetheless a mini-holding firm in some ways – together with VMLY&R, reportedly a robust performer within the US though extra so from VML (the digital bit) than Y&R. Ditto Wunderman Thompson elsewhere.
As shareholders demand progress, versus survival, in a post-pandemic world 2023 is more likely to see extra huge adjustments.
