We’re proud to announce that 2022 has been extraordinarily profitable for our purchasers, with the exhausting work and dedication of Universum’s Activation groups globally. We have now run shopper campaigns in 126 international locations, spanning a mess of essential fields of research, and have reached almost 50 million people whose lives we’ve got enriched with superb alternatives.
In 2022, our social media efforts globally (on Meta, LinkedIn, and TikTok alone) achieved greater than 208 million impressions, and reached nearly 50 million expertise who clicked 2.8 million occasions. This was carried out whereas protecting our click-through fee above benchmark by an element of two.8.
On Meta platforms alone, averaged throughout all areas, we’ve got reached 132% extra expertise in 2022 in comparison with 2021. Thanks to our valued purchasers who’ve trusted us with their campaigns, and for making 2022 one to recollect! We’re excited to tackle new duties with you and proceed the momentum into 2023.
We’ve requested our colleagues around the globe what they considered this success and that is what they needed to share:
“I’m exceptionally happy with our international Activation groups and the digital advertising specialists who’ve blazed by way of 2022 by offering nice content material to our purchasers, A/B examined fastidiously, optimised regularly, and made budget-conscious and goal-driven selections to get one of the best out of our purchasers’ Employer Branding campaigns on social media. Let’s see what 2023 has in retailer for us now that we’re actually ramping up on our Sensible Recruitment Advertising and marketing efforts – I can’t wait to search out out!” – Kerstin Tschernigg, Head of Supply APAC
“These numbers showcase that Universum has wonderful experience in reaching nearly any expertise. Huge applause to all digital specialists and communication strategists for delivering these superior outcomes. Extra importantly, we aren’t simply reaching any variety of expertise, however our technique permits us to get the correct expertise! So, excited what 2023 has in retailer for us!” – Tobias Loder-Neuhold, Head of Supply EMEA
“2022 was in some ways a difficult yr for Social Media campaigns. Adjustments in Meta insurance policies and different market updates pressured us to not solely be up to the mark with market developments however somewhat one step forward. And after we now have closed 2022, the outcomes converse for themselves. Our strategies and exhausting work when executing Employer Branding campaigns on Social Media is very environment friendly and that along with the truth that we’re growing our capabilities for inventive content material creation makes me assured that 2023 shall be one other record-breaking yr for our purchasers” – Per Karlsson, Head of Supply Nordics, UK & I
“We must always at all times keep in mind that every ‘click-through’ is an individual. Our creativity and campaigns have the facility to attach distinctive individuals with distinctive employers. All of our loopy little copy, design and concentrating on selections finally may help individuals obtain their targets. That will get me excited for the work we’ve carried out in addition to all of the progress positive to make in 2023!” – Sean O’Grady, Head of Supply Americas
Whereas we’re extraordinarily happy with the accomplishments made in 2022, we’re able to sort out the brand new yr head on and help you in all of your Employer Branding targets. Contact us at present and discover out extra about how we are able to be sure you are reaching the correct expertise on your firm!
