Thursday, November 23, 2023
HomeAdvertisingCustomers Engaged, and So Did Advertisers, Giving Meta a Yr-Finish Increase

Customers Engaged, and So Did Advertisers, Giving Meta a Yr-Finish Increase


Fb’s dad or mum firm Meta closed the yr with its first-ever year-over-year decline in advert income attributable to a weak financial local weather and Apple’s privateness guidelines. Nevertheless, the corporate reported sturdy demand for promoting because it noticed an uptick in Fb customers.

Meta reported almost $32.2 billion in income for the quarter, down 4% from the yr prior, however barely exceeding Wall Avenue expectations. After hours, Meta inventory is up +18%.

“Fb’s progress in every day energetic customers is a constructive signal and signifies that present customers are nonetheless discovering issues to have interaction with on the platform,” Insider Intelligence principal analyst Debra Aho Williamson informed Adweek.

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