Monday, November 20, 2023
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Lifetime of a Faculty Scholar & Social Media Influencer


Being a school pupil means waking up, going to class, collaborating in organizations, doing homework, and doing it over again the subsequent day. It’s no secret that being a pupil could be enjoyable and exhausting on the identical time. However what when you had been additionally pursuing a profession as a social media influencer? Would you have got time to do every part that you prefer to whereas staying updated on the most recent traits?

Social Media Influencers All Begin Someplace

What’s so nice a few profession as a social media influencer is that it is extremely accessible; all you want is a appropriate system and your self. Having a packed day as a pupil permits for numerous sorts of content material that you would be able to create. That’s the reason I’ve determined to talk to Jaeda Cohen to find out how she is ready to steadiness her profession as a social media influencer and as a faculty pupil at James Madison College.

From the Starting

Jaeda Skye Cohen, 20, is an Unbiased Students main with minors in pre-PT, British Media/Communications, and Enterprise at James Madison College. On Tik Tok and Instagram, @jaeda_skye is thought for her espresso suggestions and totally different cafe visits all over the world. She has at all times been an enormous cafe lover and loves the aesthetic of espresso, chai, matcha, and some other photogenic drinks. Jaeda began going to a number of espresso outlets and cafes all around the Baltimore and Washington DC space and finally obtained a number of DMs and texts from associates and followers asking for suggestions of the place to go to get espresso. Within the areas she has traveled, she created an inventory with all of her favourite cafes, eating places and low outlets. When folks reached out to her, Jaeda was capable of ship them her record of suggestions. Quickly after, she realized this was an amazing enterprise alternative. Following that, she started reaching out to native espresso outlets and cafes to ask if they might be inquisitive about a collaboration.  Jaeda proposed that she would come into their cafe/espresso store and put up content material on social media about their store in change free of charge drinks and/or meals. 

Making the Time

In our dialog, I requested Jaeda how she was capable of handle being a full-time pupil and a part-time content material creator. Doing each of these requires a lot consideration and dedication, and I used to be each and impressed by her response. Time administration has at all times been a power of Jaeda’s and she or he makes use of her free time to get forward of essential duties. Multitasking is an enormous a part of her day as properly. “A ten-minute wait in line to get Starbucks turns right into a productive 10 minutes of emailing 5 manufacturers, posting a TikTok, enhancing my subsequent Instagram reel, planning what homework I’m going to get executed that day, and so on.” Jaeda explains. Not solely is multitasking key, but additionally prioritizing what’s essential to her. Jaeda added “On a Friday night time you’d almost definitely discover me learning and catching up on homework which permits me to get up the subsequent morning and create content material.“ At JMU, Jaeda is at the moment taking a advertising class, enterprise administration class and an economics class this semester which help in her job as a social media influencer.

Wonderful Alternatives

With being a preferred social media influencer comes many alternatives to work with manufacturers you’d by no means suppose potential. Jaeda describes her favourite firm that she has labored with to date has been a spa. She labored with a media company as a contract content material creator. Visiting numerous spa places, Jaeda obtained every kind of therapies executed with a purpose to get content material to ship over to the media company’s social media crew to create posts out of the content material she created. Different manufacturers she has labored with embrace ones we all know and love corresponding to Chamberlain Espresso, Keurig, Inexperienced Mountain Espresso, Kroger, Mejuri, Nordstrom’s Restaurant, BeReal, Poppi and extra. 

When requested if this profession is one thing she’s going to pursue full-time, Jaeda says “I’m not completely certain what my official plan is but. I’d like to proceed my social media journey so long as potential since I find it irresistible a lot. I believe it might be nice to do it full time or on the facet along with one other job/profession.

Freelance contribution particularly written for Discover Your Affect by Olivia Sullivan.


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