Love is upon us! Valentine’s day is simply across the nook, and a few are attempting their fingers at Valentine’s Day seasonality. Is it price it? How do you benefit from the day of affection? Let’s discover out!
About Valentine’s Day seasonality
Valentine’s Day is just not as huge a seasonal occasion as Christmas or Halloween for instance. Nevertheless, it’s nonetheless a chance to seasonalize your asset and benefit from the flirty and playful temper customers is likely to be in.
Furthermore, it’s an occasion that may draw some individuals to their app folders, primarily for restaurant reserving or food-related apps.
Valentine’s Day might not appear to be a lot, however the days main as much as it might generally increase visitors to some apps or video games (whether or not or not it’s to purchase a present, discover a date or distract your self with a cell sport).
This occasion could also be a chance to be inventive together with your property and unfold some love. It’s additionally a fantastic event to face out from the gang and entice consideration with vivid seasonal creatives.
As we are able to see within the graph above, Valentine’s Day will increase the seek for particular key phrases. The title of the occasion, clearly but additionally related key phrases like love for instance. This is a chance to leverage this enhance of consideration on these particular key phrases.
Extra so, seasonality is not only about boosting conversion, it additionally exhibits customers that your app is updated (and often up to date), and might attraction again outdated customers by underlining new content material. To not neglect, app shops usually have thematic collections and it might carry your app to the entrance of the stage.
As for Valentine’s day visible identification is easy and easy: a number of crimson, pink, and hearts. It’s all about love. All in all, seasonality is all the time price it, it brings a conversion increase of as much as 20%. Don’t miss the chance.
A seasonal occasion centered on icons
Most apps or video games that do seasonalization for Valentine’s day go for under a seasonalized icon. The icon is the simplest inventive asset to seasonalize, it’s fairly small so that you don’t have house for lots of particulars, and also you simply want so as to add one of many occasion’s predominant coloration (pink or crimson for Valentine’s Day) and not less than one key image (hearts is the simplest one right here).
For Valentine’s Day this 12 months, most individuals went for only a seasonalized icon (generally paired with an in-app occasion).
Heads Up! exhibits us a straightforward method to seasonalize, the emblem is similar to their common brand, they only switched the brilliant blue behind the title for a seasonal burgundy with a coronary heart sample. It’s straight to the purpose, simply comprehensible and really environment friendly.
Merge Mayor arrange one of many sport’s characters with a heart-shaped Valentine’s present, a full pink outfit to recall the occasion’s coloration coding, and some hearts on the aspect as properly. The character is clearly proven as playful, winking on the consumer with a vivid smile as a result of Valentine’s Day is all about love and happiness.
Barbie Dreamhouse took the inventive asset made for the Valentines-themed in-app occasion and cropped it into an icon. The pink coloration code matches properly with Barbie’s core identification, and the added coronary heart particulars are what make it a Valentine’s particular.
There are a number of methods to seasonalize your icon, whether or not a extra discreet possibility like Forest Island who added a pink background and a few small hearts or go the entire method like Gymnasium Mania who wager on a Cupid-like character holding a coronary heart. Acquire Em All! simply modified the circle form of its common icon into hearts and switched up the colours for a really efficient Valentines’ icon!
A terrific strategy is the selection made by Addams Household to have completely different Valentine’s Day icons for every platform. They’ve clearly relied on their inside knowledge about their customers on each platforms to evaluate which icon would work finest in each circumstances.
The App Retailer model is way pinker than the Play Retailer one, the monstrous cupids are a pleasant addition, that additionally tailors the inventive to the sport’s visible identification. Making use of the sport’s style and aesthetic to the occasion in a humorous and authentic method. The Play Retailer model is darker, there’s no pink besides on the seasonal title (Love, candies & monsters), and appears extra centered on cooking, with the hand character being dressed as a chef and the whip it’s holding dripping in chocolate batter. Nevertheless, the background is crammed with darkish hearts as properly in a extra discrete present of seasonality.
If you wish to have a seamless itemizing web page however not essentially seasonalize all of your property, you solely have to seasonalize your first screenshots. In case your screenshots are in panorama, it might really be sufficient to seasonalize solely your first screenshot like Venture Makeover did.
In the event you’re simply fascinated about app icons, SplitMetrics has a collection of trending Valentine’s Day app icons proper right here.
Seasonality’s finest software: in-app occasions
One in every of this 12 months’s huge successes by way of seasonality was undoubtedly in-app occasions (or Promotional Content material as they’re known as on the Play Retailer). In-app occasions are an effective way to drive consideration, not solely have they got devoted spots on each the App Retailer and the Play Retailer, they’re additionally an effective way to entice customers.
Each as a software to struggle towards churn and to accumulate new prospects, in-app occasions present that your app is energetic, that issues are taking place, and connecting them to actual life (by way of digital celebration of actual occasions like Valentine’s Day) is a certain method to increase each visibility and conversions.
The important thing to a profitable seasonalized in-app occasion (IAE) is to adapt it to your sport or app’s type. Frost & Flame reworked Cupid to match their sport’s aesthetics and its characters. Even the center balloons are a extra reasonable design. The truth that they included Valentine’s within the subtitle is nice for key phrase rating and ASO, boosting visibility on seasonal searches.
As a result of IAE’s visible property will solely be used for these occasions, there are extra inventive potentialities. Not like app screenshots or preview movies the place the purpose is to showcase your app or sport and entice a bigger viewers, in-app occasions are centered on one particular facet of your product, often a one-time occasion/replace. Which suggests you may have extra freedom to decide on what you wish to present.
You may even add a cute canine like Venture Makeover as a result of Valentine’s Day is all about romance, love, and adorableness. There’s additionally extra space to showcase {couples} (together with your app or sport’s characters) or Valentines’ items. Make your customers your Valentine this 12 months!
Cellular video games should not the one ones having some enjoyable with in-app occasions this Valentine’s Day. There are a lot of methods to discover a connection between the occasion and your app. Whether or not it’s with particular promo codes, goodies, some property, or options debut.
The benefit of Valentine’s Day as a seasonal occasion is that the primary subject is love. Most instances, it’s simple to discover a reference to love, and it’s nice to be related to such a optimistic emotion.
In the event you’re not feeling impressed, you might all the time flip the occasion on its head and goal the one individuals who will keep behind, and go for a extra humorous strategy! It’s time to make your customers really feel the love!
Suggestions for Valentine’s Day seasonalized property
- Valentine’s Day colours are crimson and pink
- The important thing ingredient is hearts, there are a number of humorous and authentic methods to include them in your property
- Another components so as to add: roses, {couples}, champagne
- Begin getting ready prematurely. You’ll need to supply new creatives and it takes time.
- If potential, seasonalize the primary screenshots as properly, it might go a protracted method to persuade individuals to obtain and can assist your app itemizing web page really feel extra seamless
- Seasonality is not only about creatives, some key phrases and seasonal additions to your app’s description may assist increase your app for these seasonal searches
- Don’t cease at your product web page, benefit from different ASO instruments like in-app occasions and LiveOps or make a seasonal UA marketing campaign
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video adverts, app retailer movies, and many others.).
