On this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to debate the variations between attribution and incrementality when measuring advertising efficiency, “enterprise significance” versus statistical significance, and the significance of testing within the progress context.
Anthony is the VP of Development at Acorns. He has been in progress and efficiency advertising for over ten years, driving environment friendly progress for companies throughout telecom, monetary providers, meals, and journey industries.
Earlier than becoming a member of Acorns, Anthony held numerous advertising roles at corporations like NerdWallet, Rustic Pathways, PURE Group of Insurance coverage Corporations, Blue Apron, Betterment, and Dish Community.
