In 2013, “Dumb methods to die” was probably the most awarded marketing campaign in Cannes historical past, with 5 Grand Prix. In 2023, it lives on as a TikTok phenomenon.
Tennis Participant Coco Gauff and US gymnast Olivia Dunne (7.1m followers) are amongst these exhibiting clips of epic fails (not precise deaths), accompanied by the tune, which was initially written for a marketing campaign to advertise prepare security by McCann Melbourne.
TikTok loves traits – usually surfacing as movies made utilizing a template – and not too long ago a “Dumb methods to die” meme has had 1000’s of interpretations and tens of millions of views.
The music’s lyrics recommend methods to die: Get your toast out with a fork, do your personal electrical work, train your self find out how to fly, or eat a two-week-old unrefrigerated pie. TikTok customers are posting much less disastrous private fails (though a few of them look fairly painful) or movie clips, notably from Marvel films.
The social media platform has performed loads for reviving previous pop songs, endlessly recycling hits together with loads of Kate Bush, and Fleetwood Mac’s “Goals,” which went viral on the again of a TikTok of a man consuming Ocean Spray whereas on his skateboard.
