By Kelsey Johnson August 16, 2022
AJ Hoge of The Easy English Present began sending auto newsletters to announce his new movies. Just a few weeks later, he seen twice the viewership on his latest video.
AJ Hoge teaches English to 1.73 million subscribers on YouTube and thru his podcast.
After utilizing AWeber for 15 years for automating his paid course and selling his ebook, he determined to attempt AWeber’s new characteristic, Auto Publication.
He was fascinated by Auto Publication as a result of he needed to let his e mail subscribers learn about his new movies someplace aside from on YouTube itself, the place it may be onerous to interrupt by the noise of hundreds of thousands of different movies.
Plus, he needed a approach to develop his e mail listing and maintain his subscribers engaged, with out including one other process to his to-do listing.
So he arrange an Auto Publication. Right here’s the way it went:
How AJ doubled his YouTube views
Step One:
AJ arrange a sign-up web page, in his AWeber account, the place anybody on YouTube may decide in to obtain his weekly publication.
Step Two:
He arrange an computerized marketing campaign to ship an e mail each Wednesday along with his latest YouTube and podcast episodes. (He additionally set these emails to reach at a selected time for every subscriber, no matter which timezone they’re in.)
Step Three:
He launched all of his present subscribers to his new weekly e mail bulletins:
Step 4:
He promoted his Auto Publication on YouTube:
From 35K to 73K views on only one video
Inside two weeks, AJ was seeing extra views on his new movies. Much more views.
His earlier new movies have been averaging 35-45K views, however after sending auto newsletters, his new video has over 73K views (and rising).
There are just a few causes Auto Publication might have boosted this video’s views a lot:
- The e-mail sends subscribers on to his YouTube channel to look at the video
- Having an e mail from AJ of their inboxes reminds his subscribers about his channel, prompting them to hunt out his latest movies all through the week
- As a result of his new video bought so many views proper after he launched it on YouTube (because of Auto Publication), YouTube’s algorithm might have been triggered to favor his content material in really useful sections and search outcomes
Extra YouTube views results in extra e mail subscriber, which results in extra YouTube views. It’s a flywheel of development that may assist any content material creator thrive.
Plus, AJ’s e mail listing is rising rapidly. He has seen nearly 6,000 new subscribers join since he arrange the auto publication touchdown web page only a few weeks in the past.
And the perfect half? AJ saved tons of time by automating these emails as a substitute of sending them out manually. Now he can e mail common new content material to subscribers with none further work. His emails could be going out whilst he’s recording a brand new video, or spending time along with his household.
Three steps to develop your YouTube views and e mail listing with Auto Publication
1. Publish a web page the place individuals can join your Auto Publication.
Copy the template beneath or select one from AWeber’s touchdown web page template gallery to begin creating your web page. Replace any textual content or pictures in order for you.
Then click on into the shape and add a novel new tag beneath “type submission” (not one you already use). E.g. “wednesday-youtube-newsletter”.
Click on “Save and exit” then publish the web page.
2. Arrange Auto Publication to ship when you might have new content material (instantly or on a weekly/month-to-month foundation)
In your AWeber menu on the left, click on on “Automations” -> “Campaigns.”
Select “Create a marketing campaign” then “YouTube publication” (or “Weblog publication”). Then give your new marketing campaign a reputation.
Set your marketing campaign to begin when a tag is added. Use the precise tag you added to your touchdown web page type above.
Add your YouTube channel URL to the Feed URL discipline (e.g. youtube.com/aweber). AWeber will replace it with the precise feed as proven beneath. Set the frequency to “Hourly,” “Weekly,” “Month-to-month,” or “Yearly.”
Click on into the message itself to edit it. Click on on the instance feed so as to add your YouTube URL. Alter any feed settings for the variety of movies, format, and many others.
Add your brand and textual content at this level, too.
Preview and take a look at to see what it appears like, then click on “Save and exit” then “Activate Marketing campaign.”
3. Promote your sign-up web page to your present YouTube viewers and on social media
Add your sign-up web page to your social media bio, put it on the market in posts, movies, and tales, and be sure to embrace a hyperlink to it in your YouTube homepage, “about” web page, video descriptions, and finish screens if you happen to use them.
Bonus: You probably have an present listing of e mail subscribers, ship your weekly digest to them, too. Simply add the identical tag out of your touchdown web page and marketing campaign to any subscribers you wish to obtain these emails after you activate the marketing campaign. (They gained’t obtain it if you happen to add the tag earlier than activating the marketing campaign.)
Need to get the identical outcomes that AJ bought from his Auto Publication?
Prepared for extra YouTube views, extra e mail subscribers, and extra free time? Create an Auto Publication at present, out there on all AWeber plans. Join a free account at present. Need assistance along with your auto publication? Contact our help workforce.
