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Headquartered in San Francisco, California, MoEngage is a Buyer Engagement Platform (CEP) that helps entrepreneurs or product managers/house owners trying to interact, reacquire, or retain prospects. Client manufacturers use MoEngage as a one-stop MarTech platform to maintain prospects engaged on a number of channels (resembling cellular push, electronic mail, SMS, in-app, or WhatsApp) and a number of platforms (like cellular app and web site). In different phrases, MoEngage is an insights-led omnichannel buyer engagement platform. We care about our prospects as a lot as you do and make each effort to make sure our platform caters to personalised buyer habits.
In in the present day’s world of overwhelming ads throughout any medium, you will need to convey clearly what you provide your prospects with a contact of personalised communication. MoEngage not solely helps you analyze buyer habits but in addition helps you thru the complete buyer journey, valuing buyer privateness and safety on the coronary heart of all the things, to make sure you talk your choices as transparently and effortlessly as potential.
Historical past of MoEngage
Again in 2011, when founders Raviteja and Yashwanth based DelightCircle, they realized that delivering personalised and contextual info was key to retaining and interesting prospects. And therein lay an issue, or as they noticed it: an answer. Conventional advertising and marketing and buyer engagement platforms until that time had been constructed for a desktop world.
Moreover, many of the then-platforms had been campaign-centric and never customer-centric. The necessity for a platform that gave acuities about buyer habits and helped manufacturers notice the significance of strolling via the shopper lifecycle together with their prospects was paramount. Since we take nice care of our prospects, MoEngage was additionally constructed round the concept that the corporate will guarantee you could have all of the devices in your hand to empathize together with your prospects as effectively.
In a world that was getting exceedingly digital-first, it was essential to preserve your priceless prospects engaged not solely via all the perfect choices but in addition via personalised content material. With this philosophy in thoughts, MoEngage was born in 2014. With workplaces in San Franciso, Bengaluru, Boston, London, Berlin, Singapore, and Dubai, amongst others, MoEngage has emerged as among the finest platforms on the market for buyer retention, engagement, and acquisition.
Since then, the corporate has gone from energy to energy, each in product innovation and model philosophy. A few of MoEngage’s industry-first applied sciences like Push Amplification™ and Push Amplification™ Plus, first launched in 2017, have revolutionized the CEP, and, usually, the MarTech area.
Our Imaginative and prescient and Values
What’s a Buyer Engagement Platform (CEP) and Why do You Want It?
Whereas many confuse a buyer analytics instrument with a CEP, they’re broadly completely different. In case you are a B2C model, essentially the most invaluable factor your prospects may give you is their consideration. And once they do, it is vital that manufacturers don’t take it calmly.
A Buyer Engagement Platform is a single piece of software program that helps manufacturers perceive and optimize a buyer’s lifecycle, proper from consciousness to determination. Sometimes, a CEP is part of a model’s API integrations. The platform captures knowledge via apps or web sites and supplies personalised communications, that are extremely contextual for purchasers throughout channels (electronic mail, social media, cellular apps).
Moreover, the CEP pushes for AI-based segmentation and retention evaluation to make sure that a buyer’s journey isn’t just about educating them a few product but in addition serving to them perceive the answer it affords for a buyer’s downside. Based mostly on a buyer’s utilization habits, an excellent CEP may give you suggestions on run your campaigns, assist with cross-channel advertising and marketing and show you how to optimize efficiency.
An excellent CEP, nonetheless, is a full-stack resolution that may do the entire above and provide you with actionable insights on convey down your churn price by supplying you with in-depth evaluation, customizable capabilities, heavy personalization, and omnichannel advertising and marketing options. All these, whereas making the mixing simple with different instruments within the stack. This is without doubt one of the the reason why manufacturers belief and depend on us.
What Does MoEngage Supply?
As a CEP, MoEngage affords a variety of capabilities that will help you ship your messages throughout a number of channels. An entire full-stack resolution consisting of electronic mail advertising and marketing, in-app messaging, net push notifications, SMS, and much more, as an organization, MoEngage understands that fashionable manufacturers want excessive engagement to retain their prospects.
Utilizing proprietary and revolutionary expertise, MoEngage, as an organization, has taken AI to an entire new stage to reinforce buyer engagement to a stage. A few of our key choices are:
Buyer Insights and Analytics
MoEngage affords one of the complete and highly effective buyer analytics and insights platforms there’s within the MarTech area. Not solely will entrepreneurs take pleasure in essentially the most superior omnichannel engagement advertising and marketing platform however with MoEngage’s in-built analytics, you will get an entire image of your buyer’s total onboarding journey and the place they’re dropping off.
We imagine that buyer expertise is simply as vital as buyer engagement. That’s the reason the MoEngage dashboard leaves nothing to likelihood or instinct with regards to buyer evaluation. With out drowning in plenty of irrelevant knowledge, you’ll find out why you could have a churn and enhance your conversion price with essentially the most superior analytics that guarantees to reinforce your product adoption.
Moreover, the MoEngage platform affords in-depth segmentation throughout demographics, technographics, psychographics and a lot extra. This, coupled with in-built retention evaluation is designed to make sure you by no means have a poor marketing campaign efficiency ever once more!
Buyer Journey Orchestration
It isn’t sufficient to simply provide an in-depth evaluation. As a modern-day marketer, you additionally have to membership your prospects into associated micro-groups based mostly on this evaluation and their habits. This ensures extremely personalised, contextual, and related affords and merchandise.
MoEngage not solely lets you group prospects by attributes like demography, location, or age but in addition affords full customization that will help you construct your personal segments and filter teams based mostly in your advertising and marketing technique. You may also create simple drag-and-drop consumer flows on the dashboard.
MoEngage’s platform helps entrepreneurs visualize and enhance LTV by offering a deeper understanding via RFM and Affinity Segments. Personalize the way you wish to create buyer segments, get insights, craft nice experiences based mostly on these insights, and analyze how one can interact and retain your prospects higher.
Multi-channel Communication
In a digital-first world, it’s not sufficient to push your greatest affords via a single channel like electronic mail or web site notifications. In case you are really on the lookout for a information to omnichannel advertising and marketing for a strong advertising and marketing marketing campaign, MoEngage’s capabilities ought to show you how to drive all of your advertising and marketing methods.
Past the standard channels of promoting (electronic mail campaigns, onsite messaging, in-app messaging, playing cards) MoEngage additionally supplies some novel channels which might be really {industry} firsts. Push Amplification, a MoEngage pioneered expertise, improves Push notification deliverability on Android units in Asia.
MoEngage helps manufacturers and corporations ship their messages about their product/merchandise throughout any platform and thru any channel.
AI-Powered Marketing campaign Optimization
On the coronary heart of MoEngage’s tech is cutting-edge Synthetic Intelligence, which has helped the corporate be the market chief it’s in the present day. A few of our tech capabilities have helped manufacturers enrich buyer experiences and enabled stellar marketing campaign performances.
For instance, Sherpa, MoEngage’s proprietary AI engine, mechanically figures out the correct message variant and the correct time to ship to each buyer based mostly on behavioral analytics. It even picks the correct channel via which your retention would be the most with out experiencing churn.
MoEngage additionally launched Dynamic Product Messaging, which redefined advertising and marketing automation. Constructed on the corporate’s proprietary Sherpa Interplay Graph, as one among MoEngage’s co-founders Raviteja places it, it’s “designed to assist companies talk related merchandise from their catalog based mostly on buyer’s searching historical past via push notifications (app/net) and emails.”
Why Is MoEngage So Fashionable?
As a strong AI-driven product, MoEngage has been persistently thought-about among the finest Buyer Engagement Platforms out there. Gartner ranks MoEngage as one of many main Cell Advertising Platforms on the market.
Other than Gartner, MoEngage has been acknowledged by different main {industry} awards as effectively!
Information is Good. Insights are Higher!
Whereas we’re loopy about knowledge, we, at MoEngage, notice that simply being data-oriented can’t serve our prospects, if this knowledge isn’t action-oriented. Information have to be backed with nice acuities, and that’s what our synthetic intelligence goals for! Advertising groups utilizing a advertising and marketing automation platform makes little sense if that automation doesn’t result in fascinating outcomes. With MoEngage, throw that intuitive strategy away and study to belief choices backed with knowledge!
