How a lot do social media managers make? Effectively, that relies upon.
We all know that’s most likely not the reply you’re searching for, but it surely’s the reality. Wage ranges are impacted by every little thing from geographic location to years of expertise and extra.
Fortunately, tons of assets have collected information that accounts for these variables. In the event you’re searching for a mean social media wage to your distinctive state of affairs, chances are high you’ll find it on this article.
We’ve compiled information from sources throughout the net to give you every little thing you have to learn about common social media supervisor salaries. Use this data to set truthful expectations and negotiate the pay you deserve.
What’s a mean social media supervisor wage?
Social media administration went from being questioned as a profession path to changing into a full-team operation. These new circumstances have companies competing to safe expertise, creating a super marketplace for these in search of a profession in social media.
Let’s take a look at how all this variation impacts base pay for social media managers of all stripes. Listed here are the wage ranges you’ll be able to count on by geographic market, trade, expertise, schooling and gender.
How a lot do social media managers make within the US?
Social media managers working in america can count on wage fluctuations primarily based on the area they work out of.
As of September 2022, the typical wage for social media entrepreneurs throughout the US is a base pay of round $70,000 with alternatives for upward of $6,000 in extra compensation.
Supply: BuiltIn
Right here’s how that quantity adjustments if you take a look at particular cities throughout the US:
- New York Metropolis, NY: $76,908
- Los Angeles, CA: $71,380
- Chicago, IL: $66,974
- Miami, FL: $80,750
- Denver, CO: $65,978
In line with a latest examine from Upwork, over 40 million American employees count on to work remotely within the subsequent few years. In the event you’re a social media supervisor who counts your self amongst them, you’re a mean wage of $71,000.
How a lot do social media managers make in Europe?
In line with findings from the UK and Eire version of the Sprout Social Index™, hiring social media expertise is the #1 problem dealing with European social media groups at this time.
Because of the rising position of social media in Europe, hiring has turn out to be more and more aggressive within the area. Listed here are the typical salaries social entrepreneurs can categorical in international locations all through Europe, in line with Glassdoor:
How a lot do social media managers make in numerous industries?
On the subject of social, some industries appear to outperform others.
It could be because of viewers engagement or content material creation alternatives. Regardless of the case is, that social efficiency is usually mirrored again in a social media supervisor’s incomes potential.
Zippia segmented their social media supervisor wage information by trade and located that professionals working in:
- Know-how can count on a mean wage of $76,786.
- Manufacturing can count on a mean wage of $71,841
- Finance can count on a mean wage of $68,394
- Retail can count on a mean wage of $68,247
How a lot do social media managers make primarily based on expertise?
Social has formally been round lengthy sufficient for us to look at long-term social media supervisor profession trajectories. Which means there’s new information on what entrepreneurs can count on to make as they acquire extra expertise.
Rachel Karten, social media advisor and writer of the Hyperlink In Bio e-newsletter, surveyed 1,000 social entrepreneurs to analyze compensation traits. Her analysis discovered that:
- Social media professionals with 1-3 years of expertise make a mean wage of $56,605
- Social media professionals with 3-5 years of expertise make a mean wage of $64,320
- Social media managers with 5-7 years of expertise make a mean wage of $78,129
How a lot do social media managers make by gender?
Gender pay disparity is a persistent concern in advertising, the place the general common pay hole for full-time employees is a whopping 12.6%.
These discrepancies additionally exist on the planet of social. Karten’s Social Media Compensation Survey checked out common wage by gender and located that:
- Males obtain a mean wage of $78,989
- Ladies obtain a mean wage of $71,223
- Non-binary people obtain a mean wage of $63,536
How a lot do freelance social media managers make?
Freelance social media managers and consultants have the ability to regulate their workload, subsequently controlling their revenue. Maintaining that money stream up begins with setting the precise charges.
Knowledge from Upwork reveals that the median hourly fee for social media managers ranges from $14-$35.
Undertaking-based charges range by enterprise measurement and undertaking kind. For instance, the typical value of account administration providers for small companies is round $400-$2,000. Alternatively, bigger firms would possibly pay wherever from $2,500-$10,000 for a similar providers.
3 Tendencies driving social media supervisor wage expectations
The present state of the US job market is complicated, to say the least.
Regardless of this, present and aspiring social media managers ought to stay optimistic. In a world the place social traits form every little thing from shopper shopping for habits to model fame, social media managers aren’t a “nice-to-have.” They’re enterprise crucial.
To raised perceive different drivers behind the information listed above, let’s check out three traits affecting social media supervisor wage expectations.
Wage expectations are reaching pre-pandemic ranges
In the course of the onset of the COVID-19 pandemic, many job seekers lowered their wage expectations in favor of stability throughout unsure occasions. In line with a latest report from Glassdoor, these expectations are on the rise once more.
The sum of money job seekers count on when searching for a brand new position has elevated 43% from first-quarter 2021 to first-quarter 2022. At present, job seekers expect to make 34% (or $9,253) greater than their present wage.
That quantity was nearer to $7,000 earlier than the pandemic, so there’s nonetheless some work to be achieved to shut the hole. However, if this steep development is a sign of something, it’s that these working within the enterprise and know-how sectors could also be recouping these losses quicker than anticipated.
Social media roles have gotten extra specialised
How many individuals does it take to handle a strategic presence throughout a number of social networks?
In at this time’s social panorama, fairly just a few.
Client social media utilization has been steadily rising over the previous few years. Extra individuals are turning to social to speak with and about companies, creating new alternatives inside the channel. Coincidentally, this additionally creates extra work for social media groups.
A fast search on any job board will reveal a number of new titles that fall beneath the umbrella of social media administration. Every of those new roles requires their very own social media talent set, whether or not that be account administration, information and analytics, content material creation or buyer care.
This improve in departmental scope has created new paths for profession development, serving to social media managers declare extra executive-level titles and better salaries.
SMMs are talking up about unfair expectations
Saying social has developed over the previous few years is like saying “water is moist” to a social media supervisor. These working exterior of social, nonetheless, might not share the identical understanding.
SMM job descriptions are so broad and, dare I say, wild trigger higher-ups actually do not know what they wish to accomplish by being on social media.
— Vuh-suun-dher-ah (She/Her) (@ThisDhara) October 26, 2021
This disconnect has led to a number of job postings that request a full crew’s price of labor from a single individual. It’s an outdated concept of what a social media supervisor can accomplish alone, even worse when it comes with an outdated wage.
A number of established social media managers have taken to #MarketingTwitter to voice their frustrations about these mismatched expectations. To raised perceive the dialog at giant, we used Sprout Social’s Superior Listening device to research Tweets despatched on the subject from January 1, 2022, to August 17, 2022.
We discovered that because the begin of 2022, 2,183 authors have pushed over 430,000 engagements after talking out about discrepancies between work and wage expectations for social media managers. This Tweet from @ChiThukral sums the dialog up effectively:
every little thing a social media supervisor does: advertising, content material creation, graphic design, video enhancing, neighborhood administration, technique, copywriting, buyer help and publishing on 8 channels
social media day is a reminder to offer them credit score, respect and pay them their price
— chi (@ChiThukral) June 30, 2022
Social media managers are consultants on the subject of elevating consciousness for manufacturers and causes. As they lean on these abilities to advocate for his or her profession and compensation development, we’ll proceed to see features in wage averages.
Get the social media supervisor wage you deserve
On the subject of wage discussions, preparation is crucial. Gathering market-specific pay information earlier than kicking off the dialog can guarantee a good negotiation course of. You must know your price.
If you wish to be taught extra about your development path within the wild world of social, try this information to social media careers. We’ve acquired the within scoop on seven completely different profession paths so you’ll find your dream job.
