Over its 10-year existence, Tinder has not solely launched the idea of “swiping” to point curiosity (or lack thereof) into the cultural lexicon; it has additionally sparked a repute as a spot the place daters might discover a noncommittal encounter—or because it’s identified extra broadly, a “hookup.”
However now, the favored courting app is optimistic its new international marketing campaign—and the robust consumer information that backs it—will trigger that notion to flame out.
“It Begins with a Swipe,” the colourful new marketing campaign created in partnership with AOR Mischief @ No Fastened Tackle, is Tinder’s first-ever international marketing campaign, and options an all-inclusive forged of Gen Z daters—representing the app’s core membership and the varied relationship classes they fall underneath.
