LinkedIn Statistics for Entrepreneurs in 2023

On the subject of skilled and B2B advertising, LinkedIn is the place to be.

These LinkedIn Statistics will present you why it’s the community for B2B entrepreneurs, to focus on motivated audiences in 2023.

We are going to convey you updated on the worth of LinkedIn as a community, and supply perception into the way to increase your attain with statistics and knowledge from trusted sources, together with the Sprout Social Index™, Social Media Traits for 2022 & Past. The demographic knowledge alone could possibly be the important thing to planning your LinkedIn advertising technique for 2023. 

Let’s dive in.

Desk of contents:

LinkedIn demographics statistics

Worldwide, males have a tendency to make use of LinkedIn greater than ladies. As of January 2022, 57.2% of customers have been male and 42.8% have been feminine. The numbers of customers are skewed barely increased to male in the USA, at 58%.

Word: Sprout Social acknowledges gender past female and male; we’re presenting the stats as reported by the supply. Statista limits its gender reporting to female and male.

2. Members within the US are usually older than world customers.

LinkedIn utilization statistics on age of customers range globally. As of January 2023, 60% of worldwide customers have been aged 25–34, representing youthful millennials. These between the ages of 18–24, mid-range Gen Z, made up 20.4% of LinkedIn customers whereas solely 2.9% of individuals over 55 have been utilizing the platform. No statistics have been supplied for customers aged 35–54.

Within the US, as of December 2022, 31% of customers have been older millennials between the ages of 30 and 39. These aged 40–49 made up 23% of the person base, whereas nearly 20% have been primarily inside the Gen Z cohort at 18–29 years previous. No statistics have been supplied for customers aged 50 and over.

So though the Gen Z person cohort seems constant each globally and within the US, customers in the USA alone are usually a bit older.

3. A minimum of half of LinkedIn’s members’ households earn greater than $75,000

LinkedIn demographics point out that greater than half of customers have increased incomes. A December 2022 survey indicated that 53% of LinkedIn customers in the USA had a excessive month-to-month family revenue. The yr earlier than, Pew analysis confirmed that fifty% of LinkedIn customers had a family revenue of greater than $75,000. That 2022 survey discovered that 29% of customers’ households could be thought of middle-income, whereas solely 17% could be thought of low-income.

This correlates with the Pew research which discovered that 21% of US customers’ revenue was between $50,000 and $74,999 and 21% was between $30,000 and $49,000. Solely 12% of LinkedIn customers had an revenue of lower than $30,000.

4. Greater than half of LinkedIn’s members have at the least a bachelor’s diploma

These LinkedIn numbers should not stunning once we take into account the LinkedIn members’ training statistics. In December 2022, one-third of LinkedIn members had a bachelor’s diploma or its equal and one other 23% held a grasp’s diploma or its equal. Simply 2% had a secondary-level training. That is an 8% decline in highschool customers from February of 2021.

5. LinkedIn is favored by suburban and concrete dwellers

A Pew analysis research decided that 30% of LinkedIn customers lived in city facilities, 33% lived within the suburbs and solely 15% lived in rural areas.

What number of customers are on LinkedIn?

The query of LinkedIn utilization statistics was answered in LinkedIn’s second quarter of fiscal yr 2022 replace. The variety of present members is in extra of 900 million. And 3 new members enroll each second!

At the moment, there are over 61 million firms listed on LinkedIn.

7. There are greater than 199 million members within the US alone

As a rustic, the USA clearly represents essentially the most members on LinkedIn. Nevertheless, as a area, Asia Pacific (APAC) has essentially the most members at 227 million. North America, or NAM, is subsequent with 220 million members, then EMEA, Europe, the Center East and Africa is subsequent with 210 million. Latin America (LATAM) is final on this record with 109 million members.

LinkedIn is on the market in 26 languages, together with Arabic, Chinese language, Hindi and Turkish.

8. Most desktop site visitors to LinkedIn comes from the US

With these LinkedIn numbers, it’s no shock that the most important share of desktop site visitors to LinkedIn comes from the US. As of Could 2022, 31.28% of this site visitors got here from the USA, 7.08% got here from India and 5.99% got here from the UK. Brazil and Canada rounded out the highest 5 with 4.39% and 4.11% respectively.

9. Greater than 137 million US LinkedIn members use the platform day by day

In December of 2022, knowledge indicated that 69% of US customers have been on LinkedIn day by day, 15% used it a number of occasions every week and one other 5% used it as soon as every week. LinkedIn’s newest statistics don’t comprise knowledge on the variety of month-to-month common customers (MAU). However, it was projected that in 2022 MAU within the US alone would attain 66.8 million, a 2.1 million achieve over 2021.

Additionally, App Ape reported that 48.5% of US LinkedIn app audiences have been month-to-month common customers in 2021. In that very same yr, 17.1% of US Android LinkedIn app house owners used the app day by day.

10. The typical go to to LinkedIn is simply over 7 minutes lengthy

There have been 1.7 billion visits to LinkedIn in December 2022, a 16.86% enhance over November. The typical go to lasted 7.27 minutes and, on common, 7.66 pages have been visited. These LinkedIn stats refer solely to desktop site visitors.

LinkedIn promoting and advertising statistics

Based on a research by LinkedIn, it’s the main platform for lead technology. And, 4 out of 5 of its 900 million members drive enterprise selections. That’s over 720 million members! Even when membership was solely 850 million plus, LinkedIn reached 180 million senior-level influencers. And, a LinkedIn viewers has twice the shopping for energy of the common on-line viewers.

In comparison with different social channels, 82% of B2B entrepreneurs receive their biggest success with LinkedIn. A staggering 93% of B2B entrepreneurs used LinkedIn for natural social advertising within the 12 months previous October 2021. And 77% stated they noticed their finest natural outcomes from LinkedIn. Of the 77% of B2B respondents who used paid social media platforms, 75% selected LinkedIn in that very same time interval, saying it produced one of the best outcomes. So, it’s not stunning LinkedIn generated 3.8 billion in advert income in 2021, which income is anticipated to extend to 7.7 billion by 2026.

12. Advertisements on LinkedIn do particularly nicely

Advertisements on LinkedIn garner a 33% enhance in buy intent for manufacturers. After they promote on LinkedIn, manufacturers can see a 2–3x carry of their model attributes. Entrepreneurs expertise a conversion charge as much as 2x increased on LinkedIn. And audiences which were uncovered to model and acquisition messages on the platform are 6x extra more likely to convert.

13. Extremely efficient channel for lead technology

LinkedIn is rated as the best channel for driving high-quality leads by 40% of B2B entrepreneurs. In actual fact, 89% of B2B entrepreneurs use LinkedIn for lead technology and 62% say it produces leads for them. It solely makes issues higher that LinkedIn’s price per lead is 28% decrease than Google AdWords.

And, 35% of B2B entrepreneurs ranked LinkedIn as an important social media community total in 2021. With all that LinkedIn has to supply entrepreneurs, it’s no shock that 97% of B2B entrepreneurs use LinkedIn for content material advertising.

Based on the most recent LinkedIn statistics, the platform has an viewers attain of 199 million customers within the US alone.

LinkedIn engagement statistics

Pages with full data get 30% extra weekly views. LinkedIn finest observe is to fill in all the data together with your emblem, overview, group data and so forth. Don’t neglect, members can search you by key phrases, so the extra full and related your web page is, the higher. Corporations which have finished this and are lively on their pages see a 5x carry in web page views, a 7x carry in common impressions per follower and an 11x carry in clicks per follower. And, firms that publish on LinkedIn weekly will see a 2x increased engagement charge.

15. Listicles and LinkedIn Polls appear to do finest on LinkedIn

Textual content-only posts shouldn’t be ignored. They’re nonetheless fairly frequent on LinkedIn and may do rather a lot to have interaction your audience when employed strategically. The character restrict for posts has modified to 3000 in 2023 which may be anyplace between 500 and 1000 phrases. Use hashtags. They are often searched on LinkedIn, bringing customers straight to your content material.

An unbiased research of 3000 posts on LinkedIn discovered that long-form content material of 1900-2000 phrases get essentially the most views, likes, feedback and shares on LinkedIn. And if these posts have been damaged up by 5, 7 or 9 headings they gained 50%, 33% and 47% extra views than a single heading publish, respectively.

Listicles, particularly “how-to’s” do very nicely on LinkedIn. The unbiased research discovered {that a} “how-to” publish performs 31.5% higher by way of LinkedIn analytics than all different sorts of posts.

LinkedIn Polls aid you have interaction along with your viewers as a result of they get to offer their opinions concerning the questions you pose. Use them to find out about ache factors, what they’re in search of out of your model and extra. Your query must be partaking and related. You may give as much as 4 reply decisions. Use the quantity that may finest enable your very best viewers members to share their opinions. Not solely do these polls have interaction your viewers, however you’ll be able to be taught an awesome deal about them that will help you in your future advertising efforts.

This LinkedIn Ballot by Sarah Johnston bought 6,290 votes and 160 feedback.

Think about what you can do with the appropriate query.

16. Photos have a marked impact on engagement

Utilizing pictures in your posts ends in a 98% increased remark charge in comparison with text-only posts. And for adverts with a single picture, bigger pictures of 1200 x 627 pixels garner as much as a 38% increased click-through charge. Within the case of pictures, generally extra is healthier. Customized collages of three–4 pictures in a publish carry out significantly nicely for firms. And the unbiased research talked about above indicated that posts with a single picture are over 2x as partaking as a text-only publish. Posts with 4 pictures are nearly 4x as partaking and people with 8 pictures are nearly 10x as partaking. Additional, having 8 pictures is sort of 4x as partaking as a single picture publish.

17. Video is changing into extra impactful on LinkedIn

Video will get 5x extra engagement on LinkedIn. Customers will have interaction with video adverts for practically 3x longer than different sorts of adverts. Since movies are sometimes watched with out sound, it’s a good suggestion so as to add captions to draw and interact your viewers. And, present them what you need them to see inside the first 10 seconds earlier than you lose their consideration. LinkedIn’s analysis reveals that members are 20x extra more likely to share a video on LinkedIn than some other kind of publish. Plus, 73% of B2B entrepreneurs say that video positively impacts their advertising return on funding.

Based on LinkedIn, you should use YouTube movies too, and they’re going to play straight in your feed, usually leading to a share charge of 75%.

Video is so versatile. You possibly can share absolutely anything. It doesn’t solely should be adverts. You possibly can share your model values, information, and knowledge on upcoming occasions or opinions on social points that matter. In actual fact, knowledge from the Index point out that 71% of customers suppose it’s essential for manufacturers to lift consciousness and take a stand on delicate points. This can be a nice method to have interaction with and develop your viewers, particularly in the event you make the most of the numerous instruments out there to you on LinkedIn.

Folks are likely to favor short-form movies, which they discover 2x extra partaking than long-form movies. And, in accordance with the Index, 34% of customers wish to see genuine, less-produced movies. Solely 26% wish to see polished, extremely produced video.

LinkedIn Reside movies get 24x extra engagement than static posts. Reside stream additionally will get 7x extra reactions and 24x extra feedback than different movies.

You possibly can sustain with this inflow of feedback from LinkedIn Reside utilizing Sprout Social’s Sensible Inbox, certainly one of its social media administration instruments. The Sensible Inbox consolidates all your incoming messages in a single place so that you don’t should go from platform to platform to have interaction along with your viewers.

LinkedIn recommends that you’ve a moderator in your stay streams and plan to stream for at the least quarter-hour to permit your followers time to affix. Your viewers will maintain constructing as you stream. Use #LinkedInLive in your stream description in addition to some other related hashtags. This can aid you develop your viewers past your followers.

18. LinkedIn options aid you prolong your attain

The minimal viewers measurement to run an promoting marketing campaign on LinkedIn is 300 members, however it is best to shoot for 50,000 or extra for textual content or single picture adverts. You possibly can enhance your attain through the use of LinkedIn’s “lookalike viewers” characteristic.

This targets individuals or firms with comparable traits to your matched viewers section. Utilizing this characteristic can enhance the dimensions of your unique viewers by as much as 15x, not together with your unique matched viewers.

And, you’ll be able to prolong your attain additional with the LinkedIn Viewers Community characteristic. It delivers your single picture, carousel and video adverts past your LinkedIn feed to customers on third-party apps and websites.

Over 9 million customers have turned on LinkedIn Creator Mode because it was launched firstly of 2021. Utilizing Creator Mode permits you to develop your attain and affect by serving to you determine thought management by way of the content material you create and share.

To be taught extra concerning the instruments you may get entry to by way of creator mode, together with LinkedIn Reside, go to LinkedIn Creator Mode Assist/Reply.

Creator Mode can have a profound impression for entrepreneurs. Thought management is vital to 79% of potential patrons in figuring out which suppliers they wish to be taught extra about. And 70% of potential B2B patrons say LinkedIn is without doubt one of the most trusted sources of that data. One other 75% say thought management helps them decide which distributors to decide on.

Thought management is essential to 90% of B2B choice makers. Nearly half of all C-suite executives will spend at the least one hour per week engaged with the sort of content material.

Enhance your LinkedIn advertising technique in 2023

In 2022, LinkedIn was ranked quantity 7 within the high ten fastest-growing manufacturers worldwide, primarily based on model worth progress (68%). It was certainly one of solely two social media networks within the rankings; YouTube was the opposite. And LinkedIn’s instruments, comparable to Creator Mode and Viewers Community, aid you to increase your attain and interact new audiences.

As these LinkedIn statistics and knowledge have proven, executives, decision-makers, patrons and entrepreneurs are all networking and rising their companies on LinkedIn.

Isn’t it time you used LinkedIn for enterprise? Sprout has all of the instruments you want to take action effortlessly, together with the Sensible Inbox that will help you maintain the dialog going easily throughout social platforms.