Sports activities tech firm FanDuel has expanded its account with Horizon Subsequent, the Horizon Media subsidiary that focuses on efficiency media.
The appointment comes on the finish of a aggressive overview led by ID Comms that started in November and wrapped up this week. The account is price $200 million, in accordance with a supply aware of the overview. Horizon Subsequent declined to substantiate the quantity.
The choice is efficient instantly and sees Horizon Subsequent handle media technique and funding throughout tv, OTT and OOH promoting for FanDuel’s sportsbook, day by day fantasy, racing enterprise and on line casino companies.
