Getting access to the proper Fb analytics instruments is essential to advertising and marketing success. In the event you’re not monitoring your efficiency, you’re advertising and marketing blindly.
With a Fb analytics device, you’re in a position to look into your viewers’s demographics, your posts’ efficiency, your advertisements’ efficiency, your engagement fee and extra. Nevertheless, it may be tough to seek out the perfect Fb analytics device in your staff. Particularly since Fb shut down its standalone analytics device in 2021.
All through this text, we’re going to cowl the highest 10 Fb analytics instruments you should use to measure your success. Together with paid instruments, free instruments and a few instruments that are perfect for monitoring your Fb advertisements.
1. Sprout Social
In the event you haven’t but heard of us, welcome! Sprout Social is an all-in-one social media administration device that helps manufacturers create, schedule, handle and monitor their social media content material.
Whereas you should use Sprout with almost any social media platform, we’re speaking about Fb immediately—and Sprout’s Fb analytics instruments are extraordinarily helpful.
Sprout Social’s Fb analytics choices permit customers to get an important overview of their Fb Enterprise Pages. You may shortly see your complete impressions, variety of engagements, clicks, viewers development and extra. Plus, you may entry viewers demographics to be sure to’re focusing on the proper folks.
Options:
- Colourful, easy-to-read graphs that provide you with an on the spot thought of how your Fb is doing
- Competitor stories that allow you to get a glimpse at how your Fb compares to the competitors
- The power to tag content material that belongs to sure campaigns so you may gauge marketing campaign success
2. SocialPilot
SocialPilot is a social media advertising and marketing device that gives capabilities like publishing, scheduling, content material curation, collaboration, Fb advertisements administration, and naturally, Fb analytics. To check-drive the device, SocialPilot affords a 14-day free trial to provide manufacturers the chance to check out their options earlier than biting the bullet.
Options:
- Get insights into your best-performing Fb content material so you may create extra of it
- Uncover the optimum instances to submit based mostly in your particular viewers insights
- Collect detailed PDF stories of your Fb analytics to share along with your staff or your purchasers
3. Keyhole
Keyhole is a social media administration device that focuses completely on analytics. They provide analytics for numerous platforms, together with Fb, with the purpose of serving to manufacturers analyze all elements of their on-line presence. From competitor analyses and marketing campaign monitoring to hashtag analytics and influencer monitoring, Keyhole has numerous nice choices for manufacturers trying to get a full scope of their Fb exercise.
Options:
- Automated Fb stories that make monitoring efficiency as simple as potential
- Hashtag monitoring to supply perception into how your hashtag campaigns are performing
- Profile analytics and account monitoring that allows you to gauge your success versus your rivals’
4. Rival IQ
RivalIQ is one other analytics-focused social media device. Their device permits corporations to observe a number of completely different platforms, like Fb, Twitter, Instagram, YouTube, LinkedIn and TikTok. Monitor the success of your social media campaigns from one easy dashboard. The very best half is that RivalIQ affords numerous free instruments for manufacturers who wish to monitor their social media analytics on a price range.
Options:
- Free head-to-head stories that present you ways you examine to your largest competitor on any given platform
- Complete social media audits that make it easier to establish your finest and worst-performing content material
- Machine studying that helps you perceive why rivals could have acquired a leap in attain
5. Brand24
Brand24 is a social media monitoring device that helps manufacturers monitor their Fb analytics. Monitor on-line firm mentions, hashtags, traits, alerts and extra by your Brand24 dashboard.
Options:
- Dialogue quantity chart that permits you to analyze when your model title is being talked about extra typically
- Point out analytics that provides you perception into which accounts are speaking about what you are promoting
- Sentiment evaluation that can assist you gauge the general sentiments surrounding your model title
6. Oktopost
Oktopost is a B2B social media engagement device with numerous helpful social media administration capabilities. Oktopost is exclusive as a result of it particularly caters to the B2B business.
Options:
- Customizable dashboards with numerous chart sorts to assist visualize your outcomes in your staff
- Insights into your consumers’ journey on Fb and different social media platforms
- Viewers insights like follower development, demographics, model mentions and extra
7. Fb Insights
Whereas Fb’s standalone analytics went away, they do nonetheless have a totally free Fb Insights part of your Fb Enterprise Web page. This helps you get a really high-level overview of how your Fb posts are doing as a complete. To entry your Fb Insights, head over to what you are promoting web page, then scroll down within the left sidebar till you see Insights.
Options:
- At-a-glance web page abstract that provides you perception into how your Web page has achieved the final week or month
- Web page follower insights to make sure you’re focusing on the proper viewers and to know when to submit
- 13+ classes of insights that can assist you get a greater thought of how your Fb Web page is doing
8. Meta Enterprise Suite
The insights part of the brand new Meta Enterprise Suite is the most important free analytics function provided by Fb. They’ve created this as a option to monitor the insights in your Fb and Instagram profiles all in the identical place. You may entry the total suite of Meta enterprise instruments by going to enterprise.fb.com. Then, click on Insights within the left sidebar to entry your Fb analytics.
Options:
- The power to assemble Fb and Instagram analytics in the identical easy-to-access dashboard
- In-depth insights into your content material, viewers, web page outcomes and extra
- Downloadable stories that you would be able to simply share along with your staff or purchasers
9. Fb Advertisements Supervisor
In the event you’re working Fb advertisements and on the lookout for a option to preserve monitor of them, your very first possibility goes to be none apart from Fb Advertisements Supervisor. Right here, you’re in a position to get in-depth insights into the efficiency of your advertisements and if that you must make any changes for them to achieve success. Plus, it’s a totally free device (except for the advert spend).
Options:
- Efficiency charts that permit you know the way your advert is doing and the way many individuals it’s reaching
- Get insights on how related your viewers thinks your advert is so you may make crucial adjustments
- Check out insights on the marketing campaign, advert set and advert degree to see the nitty-gritty of your advert efficiency
10. AdEspresso
AdEspresso is a social media device devoted particularly to serving to you enhance the efficacy of your social media advertisements. With instruments that assist with Fb, Instagram and Google advertisements, you may simply get nice insights into the best way to create and promote the absolute best advertisements in your model.
Options:
- Get fast analyses on how your advert campaigns are performing with hen’s-eye-view stories
- Automated PDF reporting that makes it fast and simple to seize stories in your advert efficiency
- Tagging capabilities that permit you to monitor a number of campaigns at a time
Discover the proper Fb analytics device in your model
It may be tough to determine which device is the perfect Fb analytics device in your model. That’s why it’s at all times a good suggestion to take a while to look over every device and its options, so you may make probably the most knowledgeable resolution potential. In the event you’re nonetheless caught, begin a free trial with Sprout’s analytics device or contemplate scheduling a demo to study extra.
