Pinterest is a visible platform nice for a lot of totally different industries and varieties of manufacturers. Nonetheless, to make the correct choice on whether or not Pinterest is for you, it’s a good suggestion to try some Pinterest stats.
Nonetheless, if you have already got a presence on Pinterest, your individual Pinterest analytics might be much more necessary than platform statistics. In accordance with Sprout Social’s Index, 60% of organizations are utilizing their very own social knowledge every day to assist make knowledgeable choices.
All through this text we’ll cowl Pinterest statistics from all classes: utilization knowledge, person statistics, demographics and extra.
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Pinterest stats each marketer ought to know
1. Pinterest is the fifteenth most-used social media platform
Relating to customers, Pinterest is the fifteenth hottest social media platform worldwide. The primary 4 are, after all, Fb, YouTube, WhatsApp and Instagram.
Whereas Pinterest is probably not as large as a few of the different social media platforms, that doesn’t imply it’s not worthwhile. In actual fact, we’ve one compelling cause to have a presence on Pinterest as our subsequent stat.
2. 45% of US customers have an revenue of over $100k
Pinterest is a platform that’s completely poised for social commerce. As a result of almost half of the platform’s customers have an annual revenue of over $100,000, they’re prepared to purchase after they browse the platform for merchandise.
3. Pinterest generated $877 million in income in This autumn of 2022
Pinterest’s This autumn is usually its greatest quarter of every 12 months, with it outperforming the primary three quarters of the subsequent 12 months for the final three years in a row. The platform additionally generated $2.5 billion in income all through the entire of 2021.
Pinterest is a worthwhile platform, which implies it’s seemingly a secure platform. It’s a good suggestion to spend money on a Pinterest advertising and marketing technique so you possibly can benefit from this platform.
4. Pinterest has the best ACSI rating
ACSI is the American Buyer Satisfaction Index. And from July 2021 to June 2022 Pinterest had the highest rating with 76/100, tied solely with YouTube. It’s good to listen to {that a} platform you’re investing time (and probably advert cash) into has a extremely happy person base.
Pinterest person statistics
5. Pinterest has 450 million month-to-month lively customers
Pinterest has almost half a billion month-to-month lively customers. It is a small fraction of Fb’s almost 3 billion customers, however Pinterest is steadily rising 12 months after 12 months (we’ve a stat for that, too).
6. Pinterest sees a 7.5% year-over-year development
Pinterest has a wholesome development price of 7.5% every year. It’s the third fastest-growing platform proper now, behind Snapchat and LinkedIn. Fb continues to be rising, however at a price of 1.6% every year, and YouTube and Instagram are each dropping customers.
7. 84.6 million customers are positioned within the U.S.
Should you run a U.S.-based enterprise, Pinterest is perhaps an awesome choice for you. The U.S. viewers is by far Pinterest’s largest, with 84.6 million of its 450 million customers positioned within the U.S. (18.8%).
The subsequent 4 hottest international locations for Pinterest are as follows:
- Brazil: 28.05 million customers
- Mexico: 19.45 million customers
- Germany: 15.88 million customers
- France: 10.65 million customers
Pinterest utilization statistics
8. 80% of customers say Pinterest makes them really feel optimistic
The overwhelming majority (8 in 10) of Pinterest customers get a optimistic feeling from utilizing the platform (no marvel it’s so excessive on the ACSI scale). 9 in 10 customers additionally name Pinterest a social media oasis—whereas solely 3 in 10 customers say that about different social media platforms.
There are such a lot of advantages of Pinterest, however the truth that its customers are glad and at peace needs to be a significant one.
9. 85% of weekly customers have made a purchase order from Pinterest pins
Pinterest customers are procuring on the platform—a whopping 85% of weekly Pinners have made a purchase order based mostly on a pin they noticed from a model. Creating boards that characteristic your merchandise can assist you get them in entrance of much more customers, growing the possibilities somebody makes a purchase order.
10. 85% of Pinners use the platform to start out a brand new challenge
85% of customers say they hit up the platform every time they’re going to start out a brand new challenge. This is perhaps for DIY inspiration, merchandise to make use of or directions on methods to do one thing. However Pinterest is the place they go. Use this information to your benefit when creating and sharing Pins.
Pinterest viewers and demographics statistics
11. 76.2% of customers are girls
Greater than 3 in 4 customers are girls, with 17.2% of customers males and 6.6% of customers unspecified or one other gender. If girls are an enormous a part of your goal demographics, Pinterest is the right platform to search out them.
12. Pinterest’s largest viewers phase is girls aged 25-34
The most important portion of Pinterest’s viewers is Millennial girls aged 25-34, with that phase accounting for 28.5% of its world viewers. The second largest phase was girls aged 18-24, taking on over 18% of the person base.
13. Pinterest has 23 million Gen Z customers
In accordance with projections performed in 2020, the platform ought to have round 23 million Gen Z customers this 12 months, accounting for round 5% of its whole person base. That is up from 16.4 million in 2020, so increasingly more Gen Z customers are becoming a member of the platform.
Pinterest promoting and advertising and marketing statistics
14. Pinterest delivers a 32% higher ROAS than different platforms
Pinterest advertisements have been proven to ship a 32% increased ROAS (return on advert spend) than different digital platforms. That is particularly the case with advertisements within the meals or well being and sweetness industries. Get extra bang on your buck by selling Pins on Pinterest.
15. There are greater than 5 billion month-to-month searches on Pinterest
Pinterest is actually a visible search engine. And that is confirmed by the large 5 billion month-to-month searches that happen on the platform. Pinterest web optimization is an enormous a part of success—utilizing key phrases in your pins, boards, profile and extra. This can assist be certain your pins present up higher in search outcomes.
16. Manufacturers see 2.3x extra environment friendly price per conversion
Get a greater advert efficiency than you do on different social media platforms. Pinterest advertisements generate a 2.3x extra environment friendly price per conversion than different social media websites.
Pinterest site visitors and engagement stats
17. There are 945.3 million month-to-month visits to Pinterest
Pinterest obtained almost 1 billion month-to-month web site visits in Could 2022, making it one of many extra fashionable web sites on the planet. This implies its customers are visiting the location a median of two+ occasions per thirty days.
18. 44% of Pinterest’s net site visitors comes from the U.S.
The U.S. is Pinterest’s hottest nation, so it is smart that almost half of that site visitors is coming from the US. The subsequent 4 international locations that go to Pinterest.com most frequently so as are Brazil, India, Argentina and Colombia.
19. 97% of searches are unbranded
Almost all searches on Pinterest are unbranded. This implies individuals are looking for issues like “brown couch” or “floral wall artwork” somewhat than particular manufacturers. This presents an awesome alternative on your model to be found. Pinners aren’t loyal to a single model and as an alternative are hoping to search out new manufacturers and merchandise they will purchase from.
20. Pinterest has one of many longest submit lifespans
Most social media platforms have lifespans for his or her submit that final solely minutes to hours, relying on what time they’re posted. Nonetheless, Pinterest pins can have a lifespan of six months to a 12 months. This implies individuals can nonetheless see your pins months after you’ve shared it, creating a very stellar natural ROI.
Pinterest stats for enterprise
21. Pinterest is the fifth hottest social commerce platform
The high 5 hottest social media platforms the place web shoppers are probably to make a purchase order are:
- Fb
- TikTok
- Messaging apps
This implies your model needs to be making the most of social promoting capabilities on Pinterest so you possibly can improve the variety of conversions you obtain instantly from the platform.
22. 80% of weekly customers have found a brand new product or model on Pinterest
Pinterest is the good platform for companies to get found. 4 in 5 customers have discovered a brand new product or model on Pinterest, seemingly leading to a purchase order or a comply with. Promote your merchandise on Pinterest to extend the possibilities that you simply attain a brand new viewers member or potential buyer.
23. Buyers on Pinterest spend twice as a lot as customers on different platforms
Pinterest customers spend 2x as a lot when procuring on Pinterest than they do when procuring on different social media platforms. This makes Pinterest a great platform for merchandise with a better value level, like furnishings and designer clothes or equipment.
Don’t be shy about placing your merchandise on the market in terms of Pinterest. Demographic knowledge reveals that Pinterest customers have a better revenue and are spending extra on their procuring sprees.
24. Manufacturers utilizing a Pinterest Catalog get 5x extra impressions on their merchandise
Should you wanted another reason to persuade your self to benefit from Pinterest’s social promoting instruments, let this be it. Manufacturers that arrange their Pinterest Catalogs obtain 5 occasions extra impressions on their product pins than manufacturers that don’t.
Use these Pinterest stats to tell your technique
If these stats inform you something, let it’s that it’s time to get your social promoting technique arrange. Discover ways to promote on Pinterest so you can begin producing much more gross sales and conversions by your chosen social media platforms.
