The well-known Victoria’s Secret Vogue Present will make a comeback by the top of 2023, as introduced just lately. The extravagant present is returning after a four-year hiatus.
The Vogue Present options supermodels like Gigi and Bella Hadid, Adriana Lima, and so on., famously referred to as ‘Angels.’ Nevertheless, the model confronted accusations of non-inclusivity and lack of physique positivity fashions. Thus, Victoria’s Secret forcefully shut down the long-lasting present and its “Angels”. Nonetheless, this time the model plans to convey again a brand new model of the awaited Vogue Present. It’s going to ramp up the redemption arc to convey forth a very new perspective in 2023.
Timothy Johnson, Victoria’s Secret CFO, acknowledged, “We’re going to proceed to lean into the advertising spend to put money into the enterprise and in addition to assist the brand new model of our trend present, which is to return later this yr. So, we’re going to put money into our advertising expense. We’re going to take a position sooner or later.”
The celebrated Vogue Present was final held in 2018. The 2019 present acquired cancelled due to poor tv scores and a downturn in gross sales. As well as, the model additionally mired in former CEO Les Wexner and Jeffrey Epstein’s shut hyperlinks’ controversy.
Timothy insinuated that this time the long-lasting present would drift away from the previous guise of superficial glitter and glam. He stated it might “reinforce our dedication to championing ladies’s voices and their distinctive views”.
There are nonetheless no clarifications about what the revamped model would entail. However the retail big stated the upcoming present would mirror Victoria’s Secret’s “new model projection and mission” in the direction of inclusivity.
