Attempting to create a lead magnet that can convert guests and supply actual worth to those that obtain it?
Right here, you’ll discover the entire instruments you want.
We’ve cut up this text into three totally different classes: instruments for getting lead magnet concepts, instruments for creating your lead magnet, and instruments for constructing your lead magnet gross sales funnel.
Let’s dive in!
Construct Your First Lead Magnet Funnel For Free!
Finest Instruments For Discovering Lead Magnet Concepts
Probably the most vital elements of making a lead magnet is arising with an amazing thought.
In any case, a lead magnet is barely ever going to be pretty much as good as it’s gripping — it must compel your goal market to take motion straight away.
Listed below are some instruments you need to use throughout the brainstorming section.
1. Ubersuggest
This can be a instrument that means that you can analysis totally different key phrases associated to your corporation.
It’s a good way to get concepts for lead magnets as a result of you may see what your goal market is definitely trying to find on-line.
Simply go to Ubersuggest and begin researching key phrases associated to your corporation.
Particularly, you’re in search of key phrases with questions or needs. Issues equivalent to “tips on how to” or “I need to”.
For instance, for those who promote skincare merchandise, you would possibly seek for one thing like “tips on how to get clear pores and skin quick.”
This offers you concepts for lead magnets equivalent to an book on pure skincare suggestions or a cheat sheet on the most effective skincare merchandise for delicate pores and skin.
2. Jasper
Primarily, Jasper is an AI content material writing instrument (which you need to use that will help you write the content material to your lead magnet).
However you may as well use it to give you lead magnet concepts.
To do that, simply go to Jasper and create an account. Then from the “Templates” part, select “Weblog Submit Subject Concepts” — this instrument offers you tons of concepts for weblog posts… which will even be nice concepts for lead magnets.
3. AnswerThePublic
AnswerThePublic is similar to Ubersuggest, in that it means that you can analysis totally different key phrases associated to your corporation (and it’s additionally owned by Ubersuggest… so there’s that).
However this instrument takes issues a step additional by displaying you questions associated to these key phrases.
Simply go to AnswerThePublic and begin typing in several key phrases associated to your corporation.
You’ll then see a bunch of various questions that individuals are asking about these key phrases.
These make for excellent lead magnet concepts!
4. Quora
Quora is a Q&A platform the place individuals can ask (and reply) any query they need.
You need to use it to search out out what questions individuals in your goal market are asking, after which create a lead magnet that solutions these questions.
Simply go to Quora and kind in some key phrases associated to your corporation.
You’ll then see a listing of widespread questions individuals are asking about these key phrases.
You need to use these questions as the premise to your lead magnet thought.
5. BuzzSumo
Buzzsumo is a instrument that means that you can see the preferred content material on any given subject.
You need to use it to search out out what content material in your trade is resonating with individuals, after which create a lead magnet primarily based on that.
Simply go to Buzzsumo and select your subject.
You’ll then see a listing of the preferred articles, infographics, movies, and many others. associated to these key phrases.
You need to use these outcomes to get concepts to your personal lead magnet.
6. Hubspot Weblog Concepts Generator
This can be a instrument from Hubspot that means that you can generate concepts for weblog posts.
And since a weblog submit can simply be become a lead magnet (simply add an opt-in type), this instrument can be used to generate concepts for lead magnets.
To make use of it, simply go to the Hubspot Weblog Concepts Generator and kind in a noun.
You’ll then see a listing of concepts for weblog posts associated to that subject.
You need to use these concepts as the premise to your lead magnet.
Finest Instruments For Creating Your Lead Magnet
After you have an thought to your lead magnet, it’s time to begin creating it.
And there are a couple of totally different instruments you need to use to make the method simpler.
7. Canva
Canva is a user-friendly instrument for creating visuals to your lead magnet.
Should you’re creating an book or an infographic, Canva is a good way to make it look skilled with out spending some huge cash (or any cash) — and with out having to be an professional designer.
With Canva, you may create visuals to your lead magnet utilizing pre-made templates and/or customized add parts.
8. Piktochart
Piktochart is an infographic maker instrument that means that you can simply create visuals to your lead magnet.
Should you’re creating an infographic-style lead magnet, Piktochart is a superb possibility.
It has a ton of various templates and designs to select from, so you may simply create a professional-looking infographic with out spending quite a lot of time (or cash).
9. Adobe Doc Cloud
Adobe Doc Cloud is a set of instruments from Adobe that means that you can create, edit, and signal PDF paperwork.
Should you’re making a lead magnet that’s in PDF type (equivalent to an book), Adobe Doc Cloud is a superb possibility.
It has a variety of options and instruments that can help you simply create and edit PDFs.
To get began, go to Adobe Doc Cloud and create an account.
Construct Your First Lead Magnet Funnel For Free!
10. Zoom
Zoom is a video conferencing instrument… and it may not be the very first thing you consider when creating your lead magnet.
However it could actually really be a good way to run and host webinars (one of the vital efficient sorts of lead magnets).
With Zoom, you may simply report and share your video content material.
It’s a good way so as to add an additional layer of engagement and interplay to your lead magnet, which can assist improve conversion charges.
11. Loom
Loom is a video recording instrument that means that you can simply report your self (or your display screen) and share the video with others.
It’s nice for creating lead magnets within the type of video, equivalent to screencasting movies or “explainer” movies.
12. Vidyard
Vidyard is a video internet hosting and analytics instrument.
It’s designed for companies, and it may be used to host your lead magnet movies (equivalent to webinars) and monitor how individuals work together with them.
13. Biteable
Biteable is a web based video maker instrument that means that you can simply create movies.
It’s nice for creating lead magnets within the type of video, equivalent to explainer movies or product demos.
14. Shutterstock
Want some nice, eye-catching photos to your lead magnet?
Then Shutterstock is the instrument for you.
It’s a inventory picture web site that has hundreds of thousands of high-quality pictures, illustrations, and vectors.
To get began, simply go to Shutterstock and create an account.
15. Pixabay
Pixabay is a inventory picture web site that has hundreds of thousands of high-quality pictures, illustrations, and vectors.
It’s an amazing useful resource for locating photos to your lead magnet.
16. Prezi
Prezi is a presentation instrument that means that you can simply create visuals to your lead magnet.
Consider it like PowerPoint plus Zoom, however on steroids.
Should you’re making a lead magnet that’s within the type of a visible presentation (equivalent to a SlideShare), Prezi is a superb possibility.
It has a variety of options and instruments that can help you simply create and edit displays.
17. Work together
Work together is a quiz builder instrument that means that you can create lead magnet quizzes, that are a good way to extend engagement and get individuals to opt-in to your e-mail listing.
It additionally simply integrates with most CRMs and ESPs so as to robotically add individuals who take your quiz to your e-mail listing.
Should you’re making a quiz-style lead magnet (equivalent to a persona take a look at or a “Which ___ are you?” quiz), Work together is the right instrument for the job.
The instrument additionally means that you can see how individuals work together together with your quiz (equivalent to the place they drop off) so you may collect knowledge and enhance your lead magnet over time.
18. Outgrow
Outgrow is a lead era instrument that means that you can simply create interactive quizzes, calculators, and different sorts of “lead magnets” which are designed to generate leads.
It’s an amazing possibility for those who’re in search of one thing slightly totally different than the normal lead magnet.
Certainly, most of these non-traditional lead magnets typically carry out the most effective!
19. Audacity
Audacity is a free, open-source audio editor and recorder.
It’s nice for creating lead magnets within the type of audio, equivalent to soundbites or audio programs.
You may also use it to edit audio and clip your audio information.
20. MyEcoverMaker
Need your lead magnet to look good?
MyEcoverMaker is a instrument that means that you can simply create professional-looking e-book covers to your lead magnets.
Should you’re creating an book or different kind of lead magnet that’s in PDF type, MyEcoverMaker is a superb possibility.
It’ll assist you to create a canopy to your digital e-book that appears like a bodily product.
In reality, it could actually assist you to make your lead magnet really feel extra tangible with 10 totally different 3D make-ups.
It has a variety of templates and designs to select from, so you may simply discover one that matches your venture.
21. Soundcloud
Soundcloud is a music-sharing web site the place you may add, share, and hearken to audio information.
It’s nice for internet hosting and sharing lead magnets within the type of audio, equivalent to podcast collections or audio programs (much like Audacity).
You may also use Soundcloud to get entry to tons of royalty-free music.
22. Google Docs
Google Docs is a good way to create lead magnets as a result of it’s free and straightforward to make use of.
Plus, you may share your lead magnet with anybody else who must work on it (equivalent to a designer or editor).
You may also export your lead magnet into any format you want (equivalent to a PDF).
To get began, simply go to Google Docs and create a brand new doc — both clean or utilizing certainly one of their many pre-made templates.
23. PowerPoint
Much like Prezi, however free for individuals who have already got a Microsoft Workplace subscription, PowerPoint is a presentation instrument that means that you can simply create visuals to your lead magnet.
Perhaps you need slides to your webinar.
Or perhaps you’re simply making a slide deck as your lead magnet.
Both manner, PowerPoint is a superb possibility.
24. Wistia
Wistia is a video internet hosting and analytics instrument.
It’s designed for companies, and it may be used to host your lead magnet movies (equivalent to webinars) and monitor how individuals work together with them.
Finest Instruments For Constructing Your Lead Magnet Gross sales Funnel
Now that you simply’ve acquired your lead magnet created, it’s time to begin constructing your gross sales funnel.
A gross sales funnel is the page-by-page expertise you create to truly convert guests into leads.
Listed below are a few of the prime instruments you need to use to construct this.
25. ClickFunnels
Right here at ClickFunnels, we’re obsessive about serving to our members create high-converting gross sales funnels.
With our software program, you may simply create professional-looking gross sales funnels with none technical experience.
You need to use ClickFunnels to create every part from opt-in pages to gross sales pages to thanks pages.
You may even use it to run and host webinars (that are one of the vital efficient methods to generate leads).
To get began, click on right here to create your free account.
26. ActiveCampaign
ActiveCampaign is an e-mail advertising instrument that means that you can simply ship emails, create e-mail campaigns, and automate your e-mail advertising.
It’s an amazing instrument for sending lead nurture emails, in addition to lead magnet supply emails.
It additionally means that you can construct easy touchdown pages the place you may provide your lead magnet and acquire e-mail addresses.
You may learn our full ActiveCampaign evaluation right here.
27. Unbounce
Unbounce is one other nice touchdown web page builder.
Much like LeadPages, it means that you can simply create high-converting, mobile-responsive touchdown pages.
And it integrates with a variety of e-mail suppliers and CRMs, so you may simply seize leads and add them to your e-mail listing or gross sales pipeline.
You may learn our full Unbounce evaluation right here.
28. Leadpages
LeadPages is a touchdown web page builder.
It’s an amazing instrument for creating high-converting, mobile-responsive touchdown pages.
And it integrates with a variety of e-mail suppliers, so you may simply seize leads and add them to your e-mail listing.
Try our full LeadPages evaluation over right here.
Ultimate Ideas
Now you realize what a lead magnet is, why you want one, and tips on how to create one.
You additionally know a few of the greatest instruments for creating and delivering your lead magnet, in addition to for constructing your gross sales funnel.
So what are you ready for?
Get began right now!
Click on the hyperlink beneath if you wish to construct your first lead magnet funnel totally free.
