Sunday, November 26, 2023
HomeAdvertisingJohn Lewis uncorks the emotion for all life’s moments with single dad...

John Lewis uncorks the emotion for all life’s moments with single dad advert


in Advertisers, Companies, Artistic, Finance, Information, PR

47 minutes in the past

Buying in John Lewis could be a relatively chilly expertise: it radiates, largely, effectivity relatively than heat.

Now armed with a brand new (and painstakingly researched) line – “For all life’s moments’ it’s doubling down on emotion in what appears relatively like its famed Christmas advert from adam&eveDDB come early.

The life moments in query characteristic very younger to younger youngsters and the impact they’ve on their generally disbelieving dad and mom. On this case it’s a dad on his personal, which is definitely fairly radical on this context.

Verges on the gooey at occasions however brings it again ultimately. Can JL measure up although?

MAA artistic scale: 7.5.


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