Occasion advertising and marketing is even simpler whenever you make the most of electronic mail automation, which lets you schedule a collection of emails upfront and frees your time to give attention to different advertising and marketing efforts. Make your subsequent occasion a hit by automating the next seven emails designed to spice up attendance and drive ticket gross sales.
1. Occasion invites
Start your electronic mail collection with an invite to your occasion. Your invitation emails ought to create pleasure. Ask your self:
- How is your occasion related to your viewers?
- Why ought to they attend? What advantages will they get, and what expertise can they anticipate?
- The place can they study extra?
- How can they register?
Frequent sense says your occasion invites (and all of your occasion emails) should embody the title, date, time and placement in addition to your occasion brand. However go the additional mile by telling your viewers what’s in it for them.
2. Early fowl reductions and incentives
What are you able to provide to individuals who register early? A reduction or freebie generally is a highly effective incentive that additionally helps you establish what number of attendees it is advisable to plan for. Concepts embody:
- A reduction on occasion tickets bought earlier than a deadline
- A collection of tiered reductions main as much as the occasion
- A freebie in the event that they enroll by a sure date, similar to a T-shirt
- VIP seating or lodging
- First dibs on the official occasion lodge
- Most popular parking or a free parking move
- Backstage passes
- Foods and drinks vouchers
Unsure which supply will encourage your viewers? Contemplate A/B cut up testing towards small segments of your record to see which will get the best response. Then, ship that provide to your bigger record.
3. Referral requests
Occasions are extra enjoyable with buddies, so embody referral requests as a part of your electronic mail collection. You possibly can ship emails that:
- Ask registered attendees to ask buddies, and provide an incentive for each buddy who registers
- Supply particular incentives to teams of three or extra to encourage a number of ticket gross sales
- Promote an in-event contest, similar to finest group T-shirt or costume
- Supply lodge room reductions for multi-room bookings
- Supply free or low cost parking for automobiles with three or extra folks
- Give attendees a social hyperlink to simply share and invite their buddies
- Encourage attendees to ahead your electronic mail invite to their contacts
Remind your viewers how a lot they’ll take pleasure in your occasion if they convey buddies alongside, and you’ll simply double or triple your ticket gross sales.
4. Group gross sales emails
Use electronic mail to advertise group gross sales and earn a large spike in ticket gross sales. Concepts embody emails that:
- Ask your viewers to share your occasion with their teams, similar to nonprofits, church teams, golf equipment, sports activities groups, colleges, Fb teams, group organizations and every other group they’re a part of
- Supply group reductions and incentives similar to reserved seating so teams can sit collectively
- Supply particular incentives for nonprofit teams, similar to a portion of ticket gross sales donated to a given trigger
- Promote a charity that teams shall be eager about supporting: They get to contribute and have a good time doing it
Contemplate which forms of teams are prone to be eager about your occasion. Then, assist them see why attending your occasion is a good suggestion for his or her group.
5. Occasion newsletters and bulletins
Ship common electronic mail updates to maintain your viewers and excited. Concepts embody:
- Leisure bulletins: Inform your viewers who shall be performing as you ink contracts
- Meals and vendor bulletins: What treats can they take pleasure in at your occasion? Which distributors provide on-site buying?
- Out there experiences: Will your occasion have video games, contests, obstacles and different experiences attendees can take part in?
- Useful suggestions: How can they get in early? The place ought to they park? What are the most effective instructions? The place are the most effective seats?
- Occasion schedule: Make it straightforward for attendees to print a schedule to maintain of their pockets
Use electronic mail newsletters and bulletins to repeatedly create buzz round your occasion and enhance registrations because the date attracts close to.
6. Social shares
Use electronic mail to ask your viewers to share your occasions on Fb, Twitter, Instagram and different social accounts. A easy request can work, however you would possibly get higher outcomes if:
- You connect your electronic mail to a contest; for instance, promote a photograph contest previous to the occasion and let others choose the winners on social media
- You provide a particular incentive for sharing your occasion, particularly if these shares result in ticket gross sales
- Your occasion helps a trigger, remind your viewers about your occasion’s influence and recommend social sharing as a easy approach they will help
Don’t underestimate the ability of social media for occasion promotion or the power of electronic mail to drive social shares.
7. Product gross sales
Providing cool swag at your occasion? Let your attendees get it early with emails that promote product gross sales. Concepts embody:
- T-shirts, hats and different attire
- Wristbands or occasion bracelets
- Sun shades
- Drinkware similar to tumblers, water bottles and low mugs
- Flying discs
- Umbrellas
- Tote baggage
Even higher, create an official occasion swag bag filled with the requirements attendees have to “survive” your occasion. Promote it as an add-on to ticket gross sales or provide it as an early registration incentive.
Get even higher outcomes with superior occasion electronic mail automation
These seven forms of occasion emails are an important begin for occasion promotion, however you’ll be able to take your advertising and marketing a step additional with superior automation. For instance, you’ll be able to:
- Robotically section registrants into new lists and automate emails that target referrals and product gross sales
- Robotically section your viewers by demographics and promote distinctive promoting factors by section; for instance, you’ll be able to promote the charitable trigger your occasion helps or the leisure worth of your occasion
- Robotically section VIP ticket holders from commonplace registrants and automate completely different emails based on the experiences they’ll have — and promote distinctive upsells related to every viewers
Bear in mind, the extra your emails converse to your viewers, the extra doubtless they’re to reply, share and register. Superior automation can maximize ticket gross sales in your occasion.
Increase your electronic mail advertising and marketing with social automation
E mail isn’t the one occasion advertising and marketing platform you’ll be able to automate. Increase your electronic mail promotions with social posts scheduled to coincide along with your emails. Doing so gives a number of advantages, together with:
- Multi-channel advertising and marketing and repetition that influences registrations
- Social proof when your viewers likes and shares your occasion
- “Set it and neglect it” simplicity whenever you schedule your posts forward of time
- The flexibility to focus your efforts on new occasion advertising and marketing alternatives because it attracts close to
E mail and social automation are highly effective advertising and marketing instruments which can be confirmed to extend occasion attendance and enhance ticket gross sales. Leverage the ability of automation to make your subsequent occasion a roaring success.
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