The corporate joins Advert Web Zero to additional its dedication to a sustainable future
Index Change Inc. (Index), one of many world’s largest unbiased advert exchanges, as we speak introduced it has partnered with Advert Web Zero, a company driving collective trade motion to cut back the carbon impression of creating, producing, and working promoting to actual web zero. By supporting Advert Web Zero, Index accelerates its dedication to steady analysis and funding in greener types of infrastructure and operations, with a core give attention to trade collaboration.
“I’m thrilled to welcome Index as an Advert Web Zero supporter,” mentioned John Osborn, USA Director at Advert Web Zero. “They’re an essential a part of the digital promoting ecosystem and may make an actual impression with their dedication to sustainability.”
Index continues to construct and innovate with sustainability in thoughts; the corporate’s 2021 rebuild of its change know-how from the bottom up was centered on making the complete change extra environment friendly, not simply when it comes to rapidly constructing and deploying extra options, but in addition in compute and processing energy. General, the worldwide refresh diminished energy per public sale by 40%. The corporate can also be investing in bettering the effectivity of the promoting provide chain by minimizing the quantity of hops in a transaction and by prioritizing direct provide.
Index is an energetic participant in main trade sustainability organizations, together with the Sustainability Working Group throughout the IAB Tech Lab, IAB UK, IAB Europe, and IAB Australia, to determine constant requirements and measurement that can function the inspiration for a greener ecosystem. Via its partnership with Scope3, the corporate additionally affords carbon-sustainable media packages for consumers to completely offset the impression of their digital promoting campaigns.
“We’re wanting to advance our decarbonization efforts and be a part of Advert Web Zero in driving sustainable change throughout the digital media ecosystem. It’s our accountability to prioritize sustainability with each enterprise resolution,” mentioned Lori Goode, chief advertising and marketing officer at Index Change. “We’ll proceed to make climate-conscious selections in our enterprise operations, collaborate throughout the trade to drive constant requirements, and assist workers and clients of their efforts as we progress towards a collective aim of web zero.”
Index is devoted to creating accountable workspaces by occupying high-performance inexperienced buildings. Index’s two largest workplaces, Toronto and New York Metropolis, are Management in Vitality and Environmental Design (LEED) licensed.
LEARN MORE ABOUT SUSTAINABILITY AT INDEX
About Index Change
Index Change is a world promoting market enabling media homeowners to develop income by serving to entrepreneurs attain customers on any display screen, by way of any format. Headquartered in Toronto, Index has practically 20 years of expertise accelerating the evolution of advert know-how for the world’s main expertise makers. To be taught extra, go to www.indexexchange.com or @indexexchange.
