Marketing campaign Serves to Stem Misinformation on Local weather Change By way of Artistic Advert Codecs Reaching Thousands and thousands of Folks; is Supported by Founding AdTech Companions InMobi, Pinterest, Verve Group, Index Change, Amobee, Media.internet, SeenThis, SmartNews, Media.Monks, Well.io
REDWOOD CITY, Calif. & LOS ANGELES — AdTechCares––a 501 (c)(3) group co-founded in 2020 by Amobee and greater than 50 companions from throughout the promoting ecosystem––has partnered with Challenge Drawdown, a nonprofit group working to cut back greenhouse fuel concentrations within the environment, to launch a world marketing campaign to encourage local weather motion.
“12 months-over-year, InMobi continues to assist AdTechCares and its necessary mission. InMobi is thrilled to be the first viewers accomplice on this marketing campaign with Challenge Drawdown to affect individuals throughout the globe about how they’ll fight local weather change”
AdTechCares labored intently with Well.io, Rooster + Black Artistic, and Challenge Drawdown, to create highly effective messaging and establish key audiences for the “Odd One Out” international promoting marketing campaign that launched in November 2022. The marketing campaign, which targets each particular person and systemic change-makers, seeks to encourage climate-friendly actions in three areas: meals, agriculture and land use; trade; and transportation, utilizing photograph and illustrated remedies. Twelve inventive choices can be found in quite a lot of sizes for AdTechCares companions to share with audiences all over the world. The marketing campaign will run indefinitely to assist the long-term objective of avoiding catastrophic local weather change and shaping a more healthy planet for present and future generations. Sectors reminiscent of power and buildings could also be added to the marketing campaign sooner or later. Media.Monks, international advertising and promoting providers firm and AdTechCares member, will assist the hassle with social technique and execution, and Scope 3, the one firm to measure end-to-end emissions from throughout the media and promoting provide chain, will run the marketing campaign measurement.
“We’ve got all been discouraged by the ‘doom and gloom’ tales which have dominated local weather change information in recent times,” says Todd Reubold, Director of Advertising and marketing and Communications at Challenge Drawdown. “Challenge Drawdown and AdTechCares goal to alter the dialog. This marketing campaign will carry hope to the narrative and encourage motion by exhibiting how—if we work collectively—we will tackle local weather change as rapidly, safely, and equitably as potential.”
“As a member of AdTechCares, and a longtime supporter of Challenge Drawdown and its mission, we’re proud to assist amplify this marketing campaign,” says Liz DeAngelis, VP, Programmatic & Media at Media.Monks. “The promoting group has a singular alternative to have a profound influence on the best way our world takes on local weather change. At Media.Monks, and extra broadly at S4Capital, working towards a extra sustainable future for all is core to our ESG technique and ethos. We’re honored to lend our abilities and experience to this marketing campaign and trigger.”
“12 months-over-year, InMobi continues to assist AdTechCares and its necessary mission. InMobi is thrilled to be the first viewers accomplice on this marketing campaign with Challenge Drawdown to affect individuals throughout the globe about how they’ll fight local weather change,” says Kunal Nagpal, Chief Enterprise Officer, InMobi.
AdTechCares proudly companions with organizations, reminiscent of InMobi, Amobee, Index Change, GeoEdge, Media.Monks, Media.internet, Pinterest, SmartNews, SeenThis, Well.io, Verve Group in addition to others, and most lately went reside with campaigns in partnership with Sandy Hook Promise, which has served practically 3 million impressions throughout digital, video and out-of-home.
AdTechCares launched in the beginning of the Covid-19 pandemic in 2020 and has since partnered with 50+ advert tech corporations to fight misinformation and preserve humanity effectively. AdTechCares’ efforts initially targeted on Covid-19 security, in addition to Black Lives Matter and the Covid-19 vaccination rollout, campaigns which have reached greater than three billion customers mixed throughout the globe.
AdTechCares
AdTechCares is a coalition of promoting businesses, media corporations and advert tech suppliers donating their time, stock and know-how platforms to fight misinformation about Covid-19, assist fact-based journalism, and affirm that Black Lives Matter all over the world. To affix the AdTechCares coalition, click on right here. To observe on LinkedIn, click on right here.
About Challenge Drawdown
Based in 2014, Challenge Drawdown is the world’s main useful resource for local weather options. Our mission is to assist the world attain “drawdown”—the purpose sooner or later when ranges of greenhouse gases within the environment cease climbing and begin to steadily decline, thereby stopping catastrophic local weather change—as rapidly, safely, and equitably as potential. For extra info, see drawdown.org.
