By Sean Tinney March 28, 2023
Think about this: Your finest electronic mail content material is delivered robotically to your viewers on the good time. You don’t have to elevate a finger.
You watch income movement into your checking account. Your small business grows. You optimize your automation. Extra income flows into your checking account every month.
Now, you’re saving hours and making more cash . . . and it’s automated.
That’s the ability of electronic mail automation.
Nevertheless, there’s one hurdle which frequently prevents folks from utilizing automation –– the concern that it’ll be too tough to get began.
So, that can assist you get a greater grasp on electronic mail automation, why it’s essential and the way it may help you get the unimaginable outcomes you need, right here’s a fast information to electronic mail automation and easy methods to use it.
What’s electronic mail automation?
Merely put, electronic mail automation is a device that lets you arrange a collection of emails which are despatched robotically to subscribers based mostly on some kind of set off. These triggers might be time based mostly or motion based mostly.
It runs on autopilot, creating connections and growing income when you work on different points of your small business.
You’ll be able to arrange a single collection automation — the place an individual subscribes to your checklist and is robotically despatched electronic mail 1, then electronic mail 2, then electronic mail 3, and many others. in a sequence.
Or you possibly can arrange a collection with action-based automation (I’ll clarify extra of this later).
The advantages of electronic mail automation
There are numerous advantages to automating your electronic mail advertising efforts, listed here are a number of of the highest advantages:
- Saves you time – an automatic electronic mail marketing campaign can run for years and years
- Optimum ship occasions – timing is all the things and you may arrange your automation to ship a simply the appropriate time
- Extra related emails – automated emails might be despatched based mostly on conduct, resulting in a extra related electronic mail being despatched to the appropriate individual
- Nurture leads – electronic mail automation is ideal for getting a possible buyer warmed as much as your model by sending well timed, focused electronic mail
Want extra of a cause to start out utilizing automation, simply check out these highly effective stats:
Kinds of automated emails (with examples)
Now that why automation is so essential, uncover how you should use it.
There are a ton of various kinds of automated emails sending choices that you should use for your small business. Let’s cowl a few of the most essential ones so you may get concepts to your subsequent collection.
Affirmation electronic mail
Automation set off: When somebody subscribes to your electronic mail checklist or locations an order
When this ought to be despatched: Instantly
Approximate time to arrange: 5 minutes
Because the identify suggests, a affirmation electronic mail confirms together with your subscriber or buyer that you simply both acquired their electronic mail handle or their order.
Affirmation emails are essential as a result of they reassure your subscribers and prospects that their data was acquired. These emails ought to be quick and to the purpose. Save your extra elaborate copy to your welcome electronic mail.
Instance
This affirmation electronic mail from Commerce is ideal, they supply a abstract of their order. Plus they let prospects know that they’ll obtain one other electronic mail as soon as their order has shipped.
Welcome electronic mail
Automation set off: When somebody turns into a brand new buyer or electronic mail subscriber
When this ought to be despatched: Inside a hour after a brand new buyer locations their first order or somebody indicators up to your electronic mail checklist
Approximate time to arrange: quarter-hour
Partaking folks as quickly as they be part of your checklist is likely one of the most compelling explanation why it is best to get began with automated emails. By sending a well-timed welcome electronic mail, you possibly can start nurturing new leads the second they subscribe.
First impressions are lasting impressions, so it’s essential your preliminary welcome electronic mail units the appropriate tone with subscribers.
Listed here are some issues to incorporate in your welcome collection:
- Introduce your self and your organization. How will you clear up your subscribers’ wants?
- Let readers know what sorts of emails they’ll anticipate from you sooner or later.
- Inform readers how typically you’ll be emailing them.
- Share the place they’ll discover you on the internet (embrace social channels, web site, weblog, and many others.)
- Give them useful and related weblog posts they’ll take a look at.
Bonus: It can save you time organising this pre-built welcome electronic mail collection in your AWeber account.
Instance
Right here is the welcome electronic mail theSkimm sends proper after you fill out their join type. It’s concise and to the purpose however units expectations and introduces theSkimm’s enjoyable and conversational writing tone.
Onboarding collection
Automation set off: When somebody turns into a brand new buyer or electronic mail subscriber
When this ought to be despatched: Inside a hour after a brand new buyer locations their first order or somebody indicators up to your electronic mail checklist
Approximate time to arrange: 1 hour
An onboarding collection is much like a welcome electronic mail, the distinction is as a substitute of a single electronic mail an onboarding collection has a number of emails
One of these automated electronic mail collection is used to maintain new prospects engaged and to get them acclimated together with your model faster. It’s additionally used to maneuver prospects via the gross sales or maroketing funnel.
Right here’s an instance of a manner you possibly can construction your onboarding electronic mail:
- Electronic mail #1: Welcome Electronic mail
- Electronic mail #2: Share some instructional sources or information about your organization
- Electronic mail #3: Share a video or further value-driven content material
- Electronic mail #4: Ask for suggestions
- Electronic mail #5: Promote your paid content material, services or products
Instance
Whereas an onboarding collection will comprise a number of emails, this electronic mail instance from the Intrepid information might simply be used as one in all your first emails within the collection. They do a fantastic job letting subscribers know what they’ll obtain in future emails. Plus they supply 3 of their high weblog posts, it is a implausible manner to supply subscribers with high content material they’ll anticipate in future newsletters.
Lead magnet electronic mail
Automation set off: Present electronic mail handle in trade for a lead magnet
When this ought to be despatched: Instantly after electronic mail handle is supplied
Approximate time to arrange: quarter-hour
A lead magnet is a free merchandise, for instance an e-book, unique video content material, a recipe, cheat sheet or something that has a perceived worth.
These kind of lead magnets are all the time fulfilled with automated electronic mail sending.
Bonus: It can save you time organising this pre-built lead magnet electronic mail collection in your AWeber account.
Instance
I like this lead magnet electronic mail from Fritzen Publishing. Like all lead magnet emails ought to do, they provide subscribers their free present for signing up. However what’s actually good is the lead magnet is a pattern of Fritzen Publishing’s content material which they promote. And on this electronic mail, they’ve hyperlinks to their Amazon and Etsy shops.
Motion-based electronic mail automation
Automation set off: Primarily based on the precise motion you outline
When this ought to be despatched: anytime
Approximate time to arrange: quarter-hour
One of these automation is shipped based mostly on particular interactions resembling opening an electronic mail or visiting a selected web page of your web site.
Motion-based automation can skyrocket engagement and gross sales. That’s as a result of you’ll be able to goal segments of your viewers with the precise content material they want. It’s an incredible feeling when you possibly can put an answer proper within the palms of your subscribers.
Deserted cart electronic mail
Automation set off: After somebody locations an merchandise of their on-line purchasing cart however doesn’t full their order
When this ought to be despatched: inside 24 hours of abandoning a purchasing cart
Time to arrange: half-hour
Deserted cart emails are despatched to prospects who’ve added merchandise to their purchasing cart however left with out finishing the acquisition.
These emails are an essential a part of electronic mail automation as a result of they may help you recuperate misplaced gross sales and enhance income. In actual fact, in accordance with Shopify, deserted cart emails may help enhance your gross sales by over 20%.
By reminding prospects of the merchandise they left behind and providing incentives, resembling reductions or free transport, you possibly can encourage them to finish their buy and enhance your conversion charges.
Bonus: It can save you time organising this pre-built cart abandonment electronic mail collection in your AWeber account.
Instance
Re-engagement electronic mail
Automation set off: After a sure period of time subscriber doesn’t work together together with your emails
When this ought to be despatched: Really useful to set off if buyer or subscriber hasn’t opened any electronic mail after 6 months
Approximate time to arrange: quarter-hour
Re-engagement emails are despatched to subscribers who haven’t engaged together with your emails shortly (usually 6 – 12 months).
By sending reengagement emails may help you win again inactive subscribers and enhance your open and click on charges.
This portion of your viewers stopped opening your emails for a cause, so ensure that your topic line is attention-grabbing. It ought to convey a way of urgency and relevance, and ideally embrace the subscriber’s identify or different personalised data. Listed here are a number of examples:
- We Miss You, John
- Are You Nonetheless There, John
- It’s Been Awhile – We Need You Again!
- We miss you! Right here’s 15% off your subsequent order
Instance
Right here’s an instance of a re-engagement electronic mail we despatched to subscribers who haven’t opened our weekly e-newsletter in over 6 months:
Achievement or particular date
Automation set off: A particular achievement or particular date
When this ought to be despatched: On the day or month of feat or particular date
Approximate time to arrange: 20 minutes
Particular date or achievement emails might be despatched to subscribers to rejoice particular events, milestones, or achievements.
By recognizing and celebrating essential occasions, resembling birthdays, anniversaries, or milestones, you possibly can create a extra personalised and fascinating expertise to your subscribers, and enhance the probabilities of them staying loyal to your model.
Instance
A good way to construct a stronger relationship together with your viewers is to acknowledge them on the anniversary date they signed up to your checklist. This anniversary electronic mail from Grammarly exhibits how a bit effort can go a good distance in making your subscribers really feel appreciated.
Digital product success electronic mail
Automation set off: Place an order for the digital product
When this ought to be despatched: Instantly
Approximate time to arrange: half-hour
Do you’ve got a ton of expertise and knowledge to share a couple of particular subject?
Are there questions your viewers asks that you end up answering time and time once more?
Think about turning that content material into an internet course or digital obtain. Then fulfill the order of that product via an electronic mail. Arrange this automated electronic mail to immediately be despatched the second a buyer locations their order.
Bonus: In search of a method to create an internet course or to show your content material right into a digital obtain? Join train:ready and simply create your course or obtain.
Instance
Right here’s an instance from us, this electronic mail contains a few quick bullets letting folks know what to anticipate and the way lengthy the video will take (and we included some homework). Plus we shut the e-mail with a chance to join a free account.
Auto e-newsletter – good for blogs, movies, Etsy store merchandise, and podcasts
Automation set off: Publish new content material, video, product, or podcast
When this ought to be despatched: Day by day, weekly, month-to-month, or the second you publish one thing new
Time to arrange: 10 minutes
What if I informed you sending a weekly e-newsletter can take you completely no time, zero? And you may get extra eyes in your weblog content material, YouTube movies, podcast playlist, Etsy store gadgets, plus extra.
You actually can get extra eyes in your content material with a e-newsletter marketing campaign with out having so as to add one other process to your to-do checklist.
AWeber has an automation (we name it Auto E-newsletter) with an choice that can robotically ship an electronic mail to your subscribers when there’s new content material to share (right here’s the step-by-step directions to organising this automation).
Right here’s the way it works:
Instance
Right here’s an instance of an robotically generated electronic mail from AJ Hoge of Easy English. He arrange his automation to drag in any new movies from YouTube and has it triggered each Wednesday.
Associated: See how AJ Hoge doubled his views utilizing Auto E-newsletter in AWeber
Learn how to ship an automatic electronic mail
To ship an automatic electronic mail you’ll have to create your emails and arrange the circumstances that can set off them to be despatched. This may embrace actions resembling signing up for a e-newsletter, making a purchase order, or abandoning a cart.
When you’ve set it up, the e-mail shall be despatched robotically when the circumstances are met, saving you effort and time and making certain a extra personalised expertise to your subscribers. It’s that simple.
Right here’s a fast video exhibiting you ways fast and straightforward it’s to arrange an automatic electronic mail in AWeber.
Begin with electronic mail advertising automation as we speak
Automated emails are nice for constructing a relationship together with your viewers, driving engagement and growing conversions.
So let’s get began organising your first marketing campaign. With AWeber, you’ll have all of the instruments it’s good to create automated electronic mail campaigns. That will help you get began shortly, we’ve even prebuilt automated electronic mail campaigns for you. Check out these pre-written campaigns, they’ll assist prevent a ton of time.
Go to the Marketing campaign Market
