The ten Greatest Mailchimp Options (When You Want Extra for Ecommerce)

Mailchimp is without doubt one of the hottest automation and electronic mail advertising platforms.

And with analysis revealing that 54 % of workers consider they may save 240 hours yearly by means of automation, it’s straightforward to see why companies are keen to search out automation software program that meets their wants.

In fact, Mailchimp is hardly the one possibility. And with the platform asserting a raft of worth will increase (together with a mean 11 % hike in February 2022), it pays to buy round.

Happily, there are lots of of Mailchimp alternate options on the market. So many, actually, that it’s straightforward to really feel overwhelmed by selection.

However don’t fear: we’ve carried out the exhausting give you the results you want by rounding up the ten greatest Mailchimp alternate options and evaluating them throughout numerous components, together with:

• Pricing
• Buyer assist
• Function units

The Mailchimp Options Comparability Desk

Clearly, we couldn’t write an article about the perfect Mailchimp alternate options with out mentioning our personal platform. Drip is a advertising automation platform constructed particularly for ecommerce manufacturers. We assist ecommerce entrepreneurs ship personalised buyer journeys at scale by means of electronic mail, onsite, and third-party integrations.

What Makes Drip the Greatest Mailchimp Various?

• Stronger record administration and deliverability. Drip’s common ecommerce open charge is 38 %, in comparison with simply 15.7 % for Mailchimp. And our deliverability is greater, too (at 99.7 %, vs. 96 – 99 % for Mailchimp).

• Superior ecommerce automations. Drip’s automations are tailor-made to DTC ecommerce companies, resembling the power to run seamless multi-channel advertising campaigns from a single automated workflow.

• Constructed with ecommerce in thoughts. Not like Mailchimp, Drip is ecommerce-specific. We combine with all the most important ecommerce platforms and supply pre-built workflows for frequent ecommerce actions, like cart abandonments and order confirmations.
• Entire-audience segmentation. Mailchimp’s list-based structure is limiting, with the potential for patrons to exist on a number of lists — creating disconnected information and reporting limitations. In contrast, Drip’s highly effective segmentation works throughout your total viewers, permitting you to personalize messaging based mostly on how guests work together along with your retailer.

• Multichannel workflows. Mailchimp solely has electronic mail workflows, whereas Drip additionally lets you leverage automations throughout Fb, Instagram, and Google Adverts.

• Excessive-quality ecommerce electronic mail templates. Drip provides 50+ professionally designed ecommerce electronic mail templates (not together with one-click-to-add automation workflow templates), whereas Mailchimp’s templates are extra fundamental and cut up throughout a number of niches.

• Superior ecommerce assist. Our skilled in-house buyer assist crew is available to present you customised suggestions and ecommerce greatest practices — together with by way of stay audio with display sharing. Mailchimp solely provides generalist assist, and you’ll’t choose up the cellphone to them except you’re a Premium buyer.

Mailchimp vs Drip: How Does Drip Examine to Mailchimp?

• Better selection of templates. ActiveCampaign provides 250+ high-quality responsive electronic mail templates that may be absolutely personalized in only a few clicks. Mailchimp has a a lot smaller choice—and plenty of look fairly dated.

• Less complicated kind creation. Whereas ActiveCampaign has a single, easy-to-use visible editor for creating a number of kind sorts, Mailchimp has separate editors for embedded and popup kinds.

How Does ActiveCampaign Examine to Mailchimp?

Klaviyo (pronounced “Clay-vee-oh”) is an ecommerce advertising automation platform that enables prospects to run automated electronic mail and SMS campaigns. Klaviyo is utilized by 100,000+ paying prospects in over 80 nations, starting from small companies to Fortune 500 retailers.

What Makes Klaviyo the Greatest Mailchimp Various?

• Extra marketing campaign choices. Klaviyo combines electronic mail and SMS advertising, serving to you attain your viewers by way of the platforms they use most, whereas Mailchimp is email-only.

• Constructed for ecommerce. Like Drip, Klaviyo is a devoted ecommerce automation platform, with performance geared particularly to the ecommerce area. You received’t get that from Mailchimp.

• Extra pre-built ecommerce automations. Klaviyo provides 60+ pre-built, ecommerce-specific automations—together with cart and browse reminders, in-stock alerts, and deserted cart emails. On the time of writing, Mailchimp solely provides a dozen “pre-built journeys”.

• Superior segmentation. Klaviyo helps you to get tremendous particular on segmentation, permitting you to focus on individuals who purchase on sure days, all the time pay with coupons, or solely buy full-price objects. And it integrates with Fb viewers concentrating on for even deeper segmentation. Mailchimp is way extra restricted (and doesn’t function Fb viewers integration).

• Make the most of predictive analytics. Klaviyo options information science instruments that assist you determine people who find themselves more likely to change into high-spending prospects. Mailchimp doesn’t supply something comparable.

How Does Klaviyo Examine to Mailchimp?

• Extra intuitive kind builder. It’s simpler to create onsite kinds utilizing Omnisend’s kind builder. The platform additionally provides plenty of kind choices, together with signup bars, popups, and wheel-of-fortune kinds.

How Does Omnisend Examine to Mailchimp?

AWeber is a advertising automation platform for small companies. Prospects use AWeber’s instruments to ship emails, construct touchdown pages, and automate their advertising. It additionally provides form-building performance to assist customers seize viewers information.

What Makes AWeber the Greatest Mailchimp Various?

• Extra electronic mail templates. AWeber provides 600+ electronic mail advertising and publication templates—about six occasions greater than Mailchimp.

• Better selection of touchdown pages. AWeber prospects can entry dozens of touchdown web page templates, whereas Mailchimp solely has 10. 

• Improved assist choices. All AWeber prospects get entry to 24/7 assist by way of cellphone, electronic mail, and stay chat—even when they’re on the platform’s free product tier. Solely Premium Mailchimp prospects (paying $350+ a month) get phone-based assist.

• (Barely) cheaper worth. Each platforms supply respectable free product tiers. However in relation to paid plans, AWeber is barely extra beneficiant. You’ll pay $26.15+ monthly for as much as 2,500 subscribers, in comparison with $39.50 with Mailchimp.

How Does AWeber Examine to Mailchimp?

• Larger electronic mail deliverability. Mailchimp boasts sturdy deliverability, at a mean of 96 – 99 %. But it surely’s nonetheless decrease than ConvertKit’s excellent 99.73 % deliverability charge.

• Constructed for content material creators. When you’re an creator, musician, coach, or podcaster, you’ll be capable of leverage ConvertKit’s devoted instruments for content material creators. As a generalist platform, Mailchimp doesn’t notably cater to this area of interest.

• Less complicated record administration. ConvertKit permits customers to add contacts to a central hub, then section them with kinds, sequences, and tags. You possibly can even construct segments of subscribers with comparable traits, even when they belong to totally different kinds, sequences, or tags. Mailchimp is extra difficult—and it payments double for contacts who seem on two lists.

• Extra (and higher) templates. ConvertKit prospects can create easy touchdown pages based mostly on dozens of enticing templates. It even permits customers with out web sites to construct touchdown pages. Mailchimp provides touchdown web page templates too, however they’re fewer in quantity and usually lower-quality (in our view).

• Extra beneficiant freemium choices. Each ConvertKit and Mailchimp supply free product tiers. However ConvertKit’s is a contact extra beneficiant, permitting as much as 1,000 subscribers and limitless electronic mail sends, in comparison with 500 contacts and 1,000 month-to-month sends for Mailchimp.

How Does ConvertKit Examine to Mailchimp?

• Enhanced record administration. Mailchimp prospects usually complain about record administration, with no possibility so as to add contacts to a number of lists in the identical campaigns. In contrast, Sendinblue’s record administration is intuitive and could be simply automated, that means new subscribers could be robotically added to a number of lists based mostly on their actions.

• Extra beneficiant free plan. Sendinblue’s free product tier is without doubt one of the most beneficiant available on the market, providing as much as 300 emails per day with limitless contacts. Mailchimp’s is fairly stingy by comparability, with solely 500 contacts and 1,000 month-to-month electronic mail sends.

• Extra superior automations at decrease tiers. Mailchimp provides a ton of automations, however essentially the most superior stuff is simply accessible on the upper Customary and Premium plans. Alternatively, Sendinblue’s automation options—together with lead scoring and pre-launch marketing campaign testing — are even accessible to free customers (though they’re restricted to 2,000 contacts on the free and Starter plans).

• Extra methods to succeed in your viewers. Whereas Mailchimp is all about electronic mail advertising, Sendinblue lets you goal prospects by way of electronic mail, WhatsApp, and SMS — even on its lowest product tiers.

• Constructed-in CRM. Not like Mailchimp, Sendinblue has a devoted CRM, making it simpler for customers to handle their gross sales pipelines.

How Does Sendinblue Examine to Mailchimp?

Fixed Contact is a digital advertising platform incorporating electronic mail, SMS, social media, and automation. It predominantly targets small companies in numerous industries. But it surely’s arguably greatest suited to nonprofits because it provides them a wholesome low cost on pay as you go plans.

What Makes Fixed Contact the Greatest Mailchimp Various?

• Extra electronic mail templates. Fixed Contact provides 200+ electronic mail templates — about twice as many as Mailchimp. Its templates are segmented into helpful classes, resembling retail and holiday-themed newsletters.

• Extra electronic mail sends to your buck. All Fixed Contact packages have a month-to-month electronic mail ship restrict of 24X your complete contacts. So for those who’ve received 2,500 contacts, your ship restrict is 60,000 emails a month. On the similar worth level, Mailchimp solely provides 25,000 month-to-month electronic mail sends.

• Extra factors of contact. Offered you’re based mostly within the US, Fixed Contact helps you to add SMS advertising to its paid plans from $10 monthly, supplying you with a further strategy to attain your viewers.

• Larger reductions for nonprofits. Each Mailchimp and Fixed Contact supply discounted charges for charities and nonprofits. However Fixed Contact’s is extra beneficiant: nonprofits get a 30 % low cost after they prepay for 12 months, in comparison with Mailchimp’s 15 % low cost.

How Does Fixed Contact Examine to Mailchimp?

• Extra choices for kinds and popups. GetResponse provides an enormous library of web site kind and popup templates, plus an easy-to-use drag-and-drop software to create your personal designs. Mailchimp’s kind and popup choices are extra restricted and tougher to make use of.

• Built-in webinar internet hosting. GetResponse provides built-in webinar internet hosting with its Advertising and marketing Automation, Ecommerce Advertising and marketing, and MAX2 worth plans. You don’t get that with Mailchimp.

How Does GetResponse Examine to Mailchimp?

• A/B testing on touchdown pages. Each platforms function touchdown web page builders. However solely HubSpot provides A/B testing on touchdown pages—very important for enhancing conversion charges.

• Each integration you’ll be able to think about. Mailchimp provides lots of of integrations. However it will possibly’t match HubSpot, which provides 1,000 integrations throughout advertising, gross sales, customer support, finance, and productiveness.

• Extra reporting choices. Once more, Mailchimp’s reporting and analytics is superb, however HubSpot merely provides extra choices. Even free plan subscribers rise up to a few reporting dashboards, every containing as much as 10 studies.

• Constructed-in social media posting. At Advertising and marketing Hub Skilled degree, HubSpot customers can join as much as 50 social media accounts, create 10,000 posts monthly, and schedule as much as three years upfront. Mailchimp can’t do any of that.

How Does HubSpot Examine to Mailchimp?

Steadily Requested Questions

Are There Higher Options to Mailchimp?

There are many higher alternate options to Mailchimp. Widespread Mailchimp alternate options for ecommerce entrepreneurs embody Drip, Klaviyo, and Omnisend, whereas the likes of ActiveCampaign and Sendinblue supply extra generalist electronic mail advertising platforms. And for those who’re searching for an all-in-one answer, HubSpot is difficult to beat.

Does Google Have a Mailchimp Various?

Google doesn’t have its personal electronic mail advertising providing. Nonetheless, there are numerous apps that successfully flip Gmail into an electronic mail advertising service—albeit with out a few of the extra superior options of a devoted platform.

Is Mailchimp the Greatest E mail?

Mailchimp is a strong electronic mail advertising platform with an honest free plan and glorious reporting choices. Nonetheless, it’s not essentially the “greatest” possibility. There are many high-quality Mailchimp alternate options on the market. Some supply extra industry-specific options; some are cheaper; some supply additional performance, like touchdown web page A/B testing or extra refined automation. Selecting the “greatest” platform will rely in your advertising objectives and the wants of your corporation.

What Are the Disadvantages of Mailchimp?

Mailchimp has a number of notable disadvantages. As an illustration, its workflows are rigid and email-only, excluding platforms like Fb and Instagram. Though it provides a ton of integrations, it has a rocky relationship with Shopify. And its list-based structure is limiting, with prospects showing on a number of lists — resulting in reporting challenges and disconnected information.

Conclusion

Finally, there’s no strategy to confidently reply the query: “What’s the greatest Mailchimp various?”

The most effective Mailchimp possibility depends upon your particular necessities: 

• Do you simply need electronic mail advertising or an all-in-one platform?
• Are you searching for an ecommerce-specific platform or one thing extra “basic”?
• Are you ready to deal with a steep studying curve in return for superior instruments?

Nonetheless, for those who’re a DTC ecommerce marketer searching for a advertising automation software constructed particularly for companies like yours, we actually consider Drip is your most suitable option.

Better of all, you could find out for your self by signing up to your 14-day free trial at the moment.