December thirty first is not any strange day at ZoomInfo. Years in the past, it was renamed New Yr’s Closin’ Eve — a day filled with celebration, promoting, and the occasional movie star cameo.
Historically celebrated in-person, the vacation was held just about for the second 12 months in a row, however that didn’t cease the social gathering.
New Yr’s Closin’ Eve 2021 was an enormous success because of a considerate and meticulous group decided to shut out one other 12 months with laughter and pleasure.
Listed here are just some components that made the day particular.
Contemporary Tackle Custom
In 2020, ZoomInfo had many rewatchable moments (like our firm IPO) that helped fill time and hold manufacturing shifting. This 12 months, the producers labored laborious to create fully unique, never-before-seen content material. As you possibly can think about, it was fairly the enterprise, however it paid off.
“We knew coming off the success of final 12 months that we needed to do it once more,” says Lauren Penney, a gross sales enablement supervisor and one of many occasion’s emcees. “The time we needed to plan, the group we had, the flexibility to herald plenty of totally different groups, simply made this 12 months that significantly better.”
They created an entertaining mixture of contemporary content material and up to date traditions, together with celebrating particular person milestones like weddings, infants, and new pets. Additionally they saved a stay countdown to our gross sales purpose so that each group member might tune in to see how we had been monitoring and look at every sale in actual time.
“I don’t assume it should ever really feel precisely because it did earlier than COVID till we’re all again collectively, however it’s a very nice method in quarantine to get us feeling no less than midway there,” Penney says.
Featured Expertise
Groups and people confirmed off their musical expertise by singing, dubbing, and dancing to their favourite songs. From a “Mr. Brightside” cowl sung by Jo Zichterman, to an unique track about our core values carried out by varied workers, we lined all genres and found some nice expertise throughout the group. The video beneath showcases our gross sales enablement group and the way they’re at all times round to assist, set to the tune of “Assist!” by The Beatles.
Spiffs Galore
A seemingly limitless quantity of prizes got away throughout our gross sales and buyer help groups.
Kai’lia Sparks, an tutorial designer for gross sales enablement, hosted varied contests all through the day that includes a great deal of prizes together with firm swag, a MacBook Professional, money, and ZoomInfo shares. And a few of the rewards had been a bit extra out-of-the-box, like the chance to decide on the outfit for a member of the manager group.
“The chief group actually stepped up and gave away some unimaginable prizes out of their very own stock,” Penney says. “Chris Hayes, our COO, gave away a month along with his Porsche.”
The actions ranged from a bracket problem to superlatives, with people from throughout the group sharing their most memorable buyer and prospect Refrain calls of 2021 with a purpose to win one in all 11 titles. Notable winners included Dan Strauss, voted more than likely to lift a future ZoomInfo rep, and Miranda Riendeau, who had the very best pet cameo on a gross sales name.
Celeb Appearances
We had digital appearances from some legendary stars to encourage our gross sales group to maintain going. Acquainted faces made the occasion really feel a lot larger than simply our firm and impressed our group to maintain pushing towards their purpose.
Among the well-known names that graced our laptop screens embody Paula Abdul, Montell Jordan, Carole Baskin, Bruce Buffer, Sugar Ray Leonard, and the late Bob Saget.
Sustaining Motivation
We had motivational interviews with members of our management group and board of administrators, and people on the gross sales and buyer success groups. We shared the really unimaginable outcomes of our donation drive, by way of which we raised $2 million for youth- and family-focused nonprofits throughout the nation. Our CEO, Henry Schuck, saved the group pushing ahead with inspirational chats, together with studying out actual buyer critiques that sang ZoomInfo’s praises and investor quotes congratulating everybody on an incredible 12 months.
That’s a Wrap
Our New Yr’s Closin’ Eve custom will stay on. We’re trying ahead to the day once we could be again in individual for the celebration, however till then, the digital festivities will proceed to deliver us collectively.
“It’s simply a good way to unify all the firm and guarantee that we’re ending the 12 months on the identical web page, shifting in the identical path, and beginning off 2022 in a extremely sturdy, cohesive method,” Penney says.
