Tuesday, November 14, 2023
HomeAdvertisingAMC Networks Names Kim Granito New Chief Marketer

AMC Networks Names Kim Granito New Chief Marketer


The sport of government musical chairs continues at AMC Networks, with the corporate selling Kim Granito to go of selling.

High line

The previous evp of built-in advertising and marketing and AMC Content material Room will now tackle advertising and marketing and model technique for the corporateā€™s whole U.S. portfolio of leisure manufacturers. She takes over for Len Fogge, who will retire subsequent month.

Between the traces

Granito has been with AMC Networks since 2011 and has greater than 25 years within the trade. Amongst her accomplishments, she spearheaded the launch of AMC Networksā€™ in-house branded leisure and inventive studio, Content material Room, and spent seven years on the firmā€™s IFC community.

ā€œKim is a seasoned inventive chief with a confirmed skill to drive advert gross sales partnerships, develop progressive advertising and marketing alternatives and launch manufacturers and campaigns that drive viewers engagement and develop income,ā€ Kristin Dolan, CEO, AMC Networks, stated in a press release.

Fogge, the present president of selling, has been within the position since Could 2022, overseeing the launch of the Anne Rice universe and the ultimate seasons of Higher Name Saul and The Strolling Lifeless.

ā€œAMC Networksā€™ assortment of distinct manufacturers, premium originals and large fandoms have limitless potential,ā€ Granito stated in a press release. ā€œI look ahead to leveraging the complete advertising and marketing spectrum to unlock our portfolioā€™s distinctive worth proposition for each our audiences and companions.ā€Ā 

Backside line

That is simply the most recent government shakeup on the firm.

Former CEO Christina Spade exited AMC in November 2022 after mere months within the position. On the time of the exit, AMC additionally enacted a plan for a 20% company-wide layoff.

Dolan, a longtime firm board member and the spouse of AMC Networks interim government chairmanĀ James L. Dolan, took on the CEO position in February, only a day after the corporateĀ reorganized its industrial income group, specializing in the advert gross sales portion of the staff and increasing roles for key leaders forward of the upfront.

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