If you recognize Rock Content material, you’re most likely conscious that we’re an actual beast in relation to content material creation, no false modesty.
We’ve blogs in English, Portuguese, and Spanish that surpass 8 million month-to-month classes.
And what’s the key behind that?
First, as entrepreneurs at Rock Content material, we’re lucky to be selling a top-notch content material advertising and marketing firm with distinctive instruments and assets.
That makes scaling high-quality content material and specializing in natural progress loads simpler.
So, on this weblog put up, I can’t focus on search engine optimization ideas and methods. I’ll present an in-depth clarification of our operations and the way we create content material at scale, mixing search engine optimization content material, model journalism, inside, and outsourced content material.
Our content material staff construction
We work with a lean construction that consists of principally two brief squads in our content material staff:
Every staff is liable for a unique form of content material.
The Media Squad
When looking for data on-line, you often have two choices:
- Seek for a key phrase and discover websites that greatest reply your query
- Go on to a trusted, authoritative website for solutions.
That is the place the Media Squad is available in.
Our focus on this staff is producing content material that’s not solely good for search engines like google and yahoo, but in addition reinforces Rock Content material’s model authority and encourages our viewers to come back to us for the newest scorching matters in advertising and marketing and content material.
This staff is liable for creating stylish content material, thought management, opinion items, columns, model journalism, and some other form of content material that’s not essentially targeted on search engine optimization. Nonetheless, these items of content material additionally generate natural visitors.
Presently, we rely on three staff members: one audiovisual specialist and two editors/writers who work collectively to construct content material in English, Portuguese, and Spanish.
Regardless that we have now two nice writers on this staff, it’s inconceivable for them to deal with all of the content material quantity we construct. That’s why we focus on thorough enhancing and analysis, and entrust the writing to 2 teams of writers:
- Rockers: we discover our personal workers’ experience to create content material. Though writing content material is just not a part of their each day duties, they really feel enticed to contribute to our weblog and acquire private {and professional} branding in return
I need to admit, though I work at a content material advertising and marketing firm, having a great quantity of content material constructed by workers is just not that straightforward.
That’s why we rely on the second group of writers for scaling content material manufacturing:
- WriterAccess expertise community: relying on our freelancers work is how we create a excessive quantity of content material with out dropping high quality.
Chances are you’ll suppose: how may freelancers write good model journalism, thought management or opinionated content material? Effectively, you’d be stunned on the energy of a well-crafted inventive transient.
That is the place the expertise of Rapha and Vanessa, our content material editors, is available in. It’s significantly better to reap the benefits of their time to conduct thorough analysis on matters, references and interviews to construct an excellent briefing as an alternative of constructing them a bottleneck within the content material manufacturing course of.
Should you mix their expertise with the creativity of 15,000+ phrase magicians at your disposal, you will get a number of nice content material with out having to sacrifice high quality.
Our freelancers at WriterAccess are a fantastic selection for any form of content material .
They’ve huge expertise in numerous areas and might present one of the best options to your wants effectively.
Furthermore, they’ve the precise mentality in relation to creating content material that corresponds along with your model’s voice, values and targets, so that you don’t have to fret about its high quality.
The search engine optimization Squad
If we use the WriterAccess expertise community for scaling the Media Squad content material manufacturing, for the search engine optimization staff that is completely a should!
As I stated earlier, we’re fortunate to work in advertising and marketing for a content material advertising and marketing firm.
Alternatively, we’re additionally up towards proficient entrepreneurs in a extremely aggressive surroundings.
A key think about our search engine optimization technique is producing a excessive quantity of high quality content material and it might be inconceivable to ship what we want with out the efforts of our expertise community.
Our search engine optimization staff construction is just like the Media Squad: three savvy content material editors/search engine optimization specialists: Diana, Iasmine and Júlia and 15,000+ skills from WriterAccess to assist us scale our content material manufacturing.
Our inside staff is liable for the technique, doing the key phrase analysis, figuring out optimization alternatives, and constructing our search engine optimization content material calendar (If you wish to be taught extra about search engine optimization examine this put up out!).
So, as soon as we have now the editorial calendar prepared, the primary job of the search engine optimization staff is to create briefs and ship them out to our freelancers by WriterAccess platform.
WriterAccess makes content material manufacturing simpler than ever. With useful briefing templates and pointers, we are able to effortlessly make sure that our customary model tone of voice is met.
We are able to additionally create our purchaser personas and buyer journey map to make sure a constant content material creation expertise each time.
Plus, WriterAccess gives customized rulesets to observe – simply one other manner it assists us in protecting issues organized.
The content material operation course of in observe
Okay, we defined the logic behind our course of, however how does it actually work?
I’ll element the method and supply some examples so that you can higher perceive.
The editorial calendar
Step one of our content material technique is of course defining what will likely be printed subsequent month.
To begin, let me clarify the primary variations between my Squads. The Media Squad take care of information, pattern matters and dynamic content material briefs each week, whereas the search engine optimization Squad focuses on planning a month-to-month editorial calendar for evergreen content material based mostly on key phrase analysis.
Even when the groups work in another way within the course of, each of them use an editorial calendar to construction and arrange what should be accomplished! You possibly can obtain without cost our Advertising Calendars 2023 Equipment, and arrange your content material manufacturing too.
This is among the most necessary steps we take out of our platform. The remainder of the method is managed with a strong workflow on WriterAccess.
The Briefs
As I discussed earlier than, you’ll be stunned with the facility of a great transient, in order that’s an important a part of our course of.
To make it simpler for you, I’ll share right here 2 examples of briefs:
- A media content material transient and the article created from it: Why is Musk’s 9.2% Twitter Acquisition An Vital Dialogue About Freedom Of Speech?
- An search engine optimization content material transient and the it’s article created from it: Acquired Freelance Writing Abilities? Listed here are 11 Abilities You Have to Succeed as a Freelance Author
Regardless of the very fact we have now nice search engine optimization writers contained in the Author Entry platform, nobody understands search engine optimization technique higher than our personal staff.
Our well-crafted briefs enable us to to align with freelancers and obtain from them writing items that meet our expectations
Content material manufacturing: making the expertise community a part of our staff
After the content material is prepared, we are able to request revisions or approve it and transfer ahead with the method.
The best factor about outsourcing content material manufacturing with WriterAccess is making the freelance skills a part of our staff.
We don’t simply delegate the content material creation and transfer on, we actually care concerning the freelancers and make them really feel they’re our co-workers.
So, moreover offering good briefs, we additionally want to present suggestions to our skills.
WriterAccess permits us to present as a lot suggestions as wanted to realize our anticipated outcomes.
We use Copyscape to examine each content material produced by WriterAccess towards plagiarism.
Any duplicated content material discovered is highlighted along with its originalurl.
More often than not, Copyscape identifies our personal content material or a referenced supply content material, however because it’s not at all times the case, this software helps us to make sure that our content material is 100% authentic
Content material can be scanned for high quality utilizing WriterAccess Language Evaluation software which gives outcomes on content material readability utilizing 3 metrics: Flesch, Kincaid and Gunning Fog.
Each time we approve content material we have to charge the expertise in accordance with our expectations and we even have the choice to ship them a observe offering additional suggestions.
That is how WriterAccess ensures their skills meet buyer expectations.
Because the platform permits us to ship a transparent inventive transient, ask/reply questions and request revisions, WriterAccess success charge per challenge is presently at a tremendous 99.97%.
After performing these high quality assurance actions, we are able to group our writers in groups, choose our favorites, and section them by space or experience, which actually optimizes the method and improves the content material high quality over time.
Content material publishing
Now comes the best half. We use the WordPress integration to put up the content material immediately on our weblog.
You may also use different integration instruments relying in your advertising and marketing stack:
And… what about AI instruments?
Effectively… to be trustworthy, we’re not blind to the rising use of AI within the advertising and marketing world.
In reality, WriterAccess has led the cost with AI instruments to assist the content material creation course of.
For instance, our patent pending AI Powered Type Metrics Matcher helps prospects pinpoint writers who match their model’s tone and magnificence.
Our Subject Finder software, now in Beta, makes use of AI to assist prospects with matter recommendations based mostly on earlier orders.
At Rock Content material, we carefully monitor the developments, take a look at AI-powered content material editors together with picture and video enhancing software program.
In lots of instances, AI instruments are actually serving to creators to boost their inventive work.
General, AI does include potential dangers and alternatives.
Inmarketing, when used with the precise intentions and human supervision, AI is a robust software in a model’s arsenal.
AI commoditizes content material creation, whereas it makes human-made content material extra beneficial. It’s a matter of reality, nevertheless, that nothing will ever substitute the human contact.
Would you want to start out utilizing AI in your content material manufacturing? Effectively, I counsel requesting small copies, asking for a title variation, matter recommendations or a small content material revision.
We’ve been engaged on a number of AI options to boost content material manufacturing and produce collectively one of the best of each worlds, AI and human creativity.
So, in spite of everything, going again to the primary query of this weblog put up: what’s the key for Rock Content material be a content material advertising and marketing beast?
As with virtually all the pieces within the advertising and marketing world… there’s no secret to success. It takes a great operation course of, a expertise community to empower our inside staff, and self-discipline to execute and make the method work.
If you wish to perceive higher how one can use WriterAccess in your content material operation, expertise all we have now to supply with a free 14-day trial.
