E-mail advertising has been a well-liked Web advertising methodology for a few years and continues to be broadly used at present. 4 billion folks use electronic mail and 306 billion emails are despatched and obtained each day. As a marketer, you may leverage this energy and attain to enhance communication together with your viewers, generate gross sales and domesticate buyer loyalty.
Nonetheless, the rising variety of emails a buyer receives on daily basis makes it almost inconceivable to catch their consideration. Moreover, prospects’ preferences and wishes have advanced, they usually anticipate extra interactive and interesting content material from manufacturers. Therefore, it will be smart to ship a customized, interesting, and precious electronic mail expertise that captures buyer consideration and drives engagement.
That can assist you obtain this, right here’s introducing our new feature- AMP for Emails.
Introducing AMP Emails by WebEngage
AMP for electronic mail permits you to serve a spread of interactive and dynamic electronic mail content material, together with carousels, accordions, buy buttons, and different call-to-actions, with out opening a further tab to go to an internet site. Prospects can now take pleasure in a seamless, website-like expertise inside emails with out navigating away from their inboxes!
They’re additionally designed to extend buyer engagement and shorten the funnel. As an illustration, you may embed product suggestions as a carousel and permit prospects to edit their order particulars. This contains including or eradicating merchandise from the cart, updating the amount, and extra.
Nonetheless, to make sure a seamless inbox expertise, creating an HTML fallback together with the AMP electronic mail model is important. Why? As a result of if you add dynamic components, corresponding to pictures, movies, and so on., to the e-mail, you need to arrange the fallback model. That is to make sure that these customers who can’t view the AMP model on account of restricted performance on the service supplier’s finish can have a optimistic electronic mail expertise too.
Why use AMP for Emails?
From RSVPing for occasions and confirming appointments to creating purchases and sending suggestions, AMP emails assist create a seamless electronic mail expertise for all recipients. Whether or not you might be simply getting began or in search of extra inspiration to experiment with AMP emails, listed here are some methods you may leverage their energy:
1. Create a wealthy inbox expertise:
No clickthroughs, no touchdown pages, and no redirections required. Whenever you ship AMP emails, all prospects must do is click on, faucet, swipe, or watch electronic mail content material to entry related info. You possibly can rework recipient inboxes that beforehand held static read-only emails into dynamic, interactive electronic mail experiences.
2. Enhance person engagement ranges:
With AMP emails, you may embed interactive components, corresponding to picture carousels, kinds, quizzes, and so on., that present a extra interactive expertise for the reader. This content material can also be visually interesting and actionable, which tempts the reader to interact with it, finally resulting in larger engagement and conversion charges.
3. Scale back extreme communications:
Consolidate info in AMP emails by components like carousels, accordions, and so on. This fashion, you may share varied particulars in a compact method and deal with the necessity to ship extreme communications to share such info with prospects.
4. Collect buyer suggestions:
AMP emails will let you accumulate knowledge and insights on how your electronic mail campaigns carry out instantly from the recipients of such emails. By embedding suggestions kinds and surveys in your campaigns, you may collect complete info and optimize your campaigns to realize higher outcomes.
5. Make sure the safety and privateness of customers:
Utilizing third-party non-AMP options can sometimes trigger critical knowledge breaches, impacting prospects’ safety and expertise. Since AMP emails don’t enable third-party ads, you may preserve elevated safety and defend person knowledge from breaches.
Methods to leverage AMP for emails
Listed below are some industry-wise AMP electronic mail methods to encourage you and enable you to drive conversions:
- Permit customers the pliability to checkout quicker
Present correct info to prospects about stock and pricing inside the electronic mail to shorten the advertising and gross sales funnel. This enables prospects to instantly add their handle, add or subtract a product from the cart, opt-in to get notified for gross sales, and extra, with out navigating to the web site.
- Compactly convey related journey suggestions
Use AMP emails to embed carousels that share related info on lodge listings, journey packages, particular provides, and extra in a consolidated method. Because of this, customers can effortlessly visualize particulars, take pleasure in an enticing electronic mail expertise and make choices with out exiting their inboxes.
- Gauge your viewers’s content material consumption conduct
Run multi-question electronic mail surveys to know your viewers and their content material preferences, corresponding to what style they like, how a lot time they spend in your platform, and so on. You possibly can then ship customized solutions to assist them discover reveals and films which may curiosity them.
- Make monetary training an fulfilling expertise
Studying about monetary merchandise and funding avenues may be tedious, however AMP for electronic mail helps make it an enticing buyer expertise. You possibly can share volumes of content material concisely in collapsible sections by embedding accordions within the electronic mail. By doing this, you may make sure the buyer stays engaged in studying all of the completely different sections of content material in addition to handle the quantity of content material.
- Leverage interactive calendars to ship webinar reminders.
Embedding an interactive calendar in your emails permits prospects to dam their calendars in your webinar to make sure they don’t miss out. Doing so will present automated reminders and alerts in your prospects, eliminating repetitive check-ins and electronic mail updates.
Methods to leverage AMP for emails
After studying concerning the many advantages of AMP electronic mail, right here’s the right way to begin creating them with WebEngage in just some steps:
Step 1: Add AMP and Fallback Content material
When creating an electronic mail marketing campaign, add content material for AMP in AMP HTML format and Fallback in Wealthy Textual content or Uncooked HTML within the Message tab.
Step 2: Validate your AMP for E-mail Markup
It’s essential to ship a legitimate AMP HTML; in any other case, the fallback electronic mail will probably be despatched to the consumer.
Step 3: Preview your E-mail
Test uncooked and/or person previews of your emails for AMP and Fallback content material. You possibly can take a look at your interactive components inside these previews as effectively.
Step 4: Full the Last Steps
As soon as you might be happy with the marketing campaign preview, add conversion monitoring and take a look at the marketing campaign. Lastly, overview the marketing campaign particulars and launch it.
Please observe: This function is at present entry managed. Attain out to your CSM or contact us at product@webengage.com to get entry.
Wrapping up
E-mail advertising is an economical method to develop your attain and join together with your viewers. Study extra about it in our weblog. AMP emails take electronic mail advertising a step additional and might revolutionize companies’ electronic mail communications. They supply a extra interactive and interesting person expertise whereas simplifying the person journey.
Thrilling, proper? Then what are you ready for?!
We hope you check out this function and share your suggestions. Should you want extra help, get in contact together with your Buyer Success Supervisor or attain out to product@webengage.com to get began.
