Are you in search of the very best eCommerce e mail examples? You’ve come to the correct place!
E-mail advertising has a median ROI of 122%. It persistently and overwhelmingly beats different advertising codecs like social media and paid search. To place that in perspective, that is greater than 4 instances greater than any of these different advertising codecs.
Is anybody on the market questioning if e mail advertising is useless? It clearly isn’t.
In the event you’re not utilizing e mail on your eCommerce enterprise, you’re leaving cash on the desk.
On this weblog, we are going to dive into a number of the greatest eCommerce e mail examples to encourage you and assist you to take your e mail advertising recreation to the subsequent stage. As a bonus, we may also share greatest practices for writing e mail copy for eCommerce websites.
eCommerce E-mail Examples
There are a number of wonderful the explanation why it is best to attain out to purchasers. eCommerce e mail advertising communication tends to fall into one in every of 4 classes:
- Welcome emails
- Promotional/Provide emails
- Cart abandonment emails
- Transactional emails
Let’s take a look at some eCommerce e mail examples of every sort.
Welcome Emails
Welcome emails have the very best open price of any emails you ship to subscribers. The open price for welcome emails is an astounding 60%.
They’re additionally usually fairly brief: 65% of welcome emails are 50-150 phrases lengthy.
For such a brief size, welcome emails pack fairly a punch. Emails despatched as a part of the person onboarding course of may help to spice up app retention by 71%.
Listed here are some eCommerce welcome e mail examples to start out constructing that essential relationship along with your new subscribers instantly.
Warby Parker Welcome E-mail
Warby Parker’s welcome e mail is straightforward, clear, and simple on the eyes, with plenty of white house. They’re additionally tremendous enjoyable and fashionable.
Subscribers are given a subtle-yet-effective name to motion instantly with “SHOP NOW” textual content in a contrasting coloration.
There’s even an animated graphic.
This sort of messaging and use of high-energy animations is true to Warby Parker’s branding and their mission to make purchasing for glasses easy, simple, and enjoyable.
Key takeaway: White house is an excellent factor. Enhance your padding to create a contemporary and easy-to-view e mail. Additionally, a number of issues add a little bit of enjoyable, like a well-placed GIF.
Some e mail packages, like Outlook, ignore set padding and margins round photos. To just remember to get to maintain your beautiful white house you need to use a picture modifying program so as to add a border round your picture that’s the identical coloration as your marketing campaign background. Then you possibly can add the picture to your marketing campaign along with your white house in-built.
A number of picture modifying packages vary in worth from free (like GIMP) to PhotoShop. A whole lot of us at OptinMonster use Affinity to edit our photos.
Patagonia Welcome E-mail
Patagonia’s welcome instantly punches you within the intestine with a shocking picture of a “typical Patagonia buyer.” This may very well be you, and Patagonia will help you each step of the way in which. In spite of everything, you’re now “household.”
To generate extra gross sales, Patagonia ought to add a transparent name to motion that takes subscribers to their on-line retailer.
Key takeaway: Your imagery and wording ought to be on model. Additionally, when utilizing textual content and pictures in a side-by-side format, be sure that the format is responsive so it routinely modifications to a single column on cellular units.
The mostly used e mail advertising providers, together with MailChimp, ConvertKit, Fixed Contact, and the like, can have easy-to-use instruments to maintain your emails responsive. Simply be sure you ship out take a look at emails so you can also make ultimate tweaks earlier than going stay.
West Elm Welcome E-mail
With a coupon code proper on the prime, attractive images, and a clickable menu, West Elm nails their welcome e mail. They know their market, and it exhibits.
The wording of their name to motion is heat and acquainted and conjures up a way of belief and luxury. If you wish to be “cozy,” West Elm can get you there.
Key takeaway: Clear navigation, a picture that speaks to your market, and a coupon code go an extended option to eradicating limitations to on-line purchasing.
In the event you’re beginning to construct gross sales, you won’t have the ability to supply reductions to everybody, however there’s in all probability one thing else that matches along with your model which you can put up as an incentive.
Try our record of lead magnets to get some concepts.
A terrific welcome e mail contains most, if not all, of those six parts:
- A “thanks” to your new subscriber or buyer
- The lead magnet or no matter incentive was promised in alternate for subscribing (coupons are widespread)
- Details about what the subscriber can anticipate out of your emails
- An introduction to your organization
- Directions for whitelisting you
- Contact data and hyperlinks to social channels
Subsequent cease, promotional emails.
Promotional Emails
Providing subscribers one thing of worth is a good way to get and preserve their consideration, endear them to your model, and generate gross sales. And it really works.
A research by VWO discovered that 72% of Millennial buyers reply to retargeting campaigns that provide reductions.
After all, you could determine a stability that works for what you are promoting. Providing reductions and promotions on a regular basis might negatively affect your backside line if you have already got skinny margins.
If that is so for you, you possibly can focus most of your promotional emails on prospects or prospects already partaking along with your campaigns.
You may as well supply further worth with out reductions by together with unique content material like e mail newsletters, webinars, white papers, templates, and many others.
Considering sending promotional emails that interact and encourage your subscribers? Right here is a superb instance.
REI Promotional E-mail
REI likes to let about their gross sales. In the event you’re an REI member, you additionally get particular promotional emails providing larger reductions and coupons.
The picture with a easy textual content overlay may be very efficient right here. The textual content is unobtrusive, even fading into the background in some locations. The decision to motion is muted in comparison with the star of the present: the coupon code.
REI additionally sends promotional emails that comprise a calendar of occasions out of your native REI. These emails are quite simple and let prospects know that REI doesn’t simply wish to promote them stuff; it needs to show them stuff.
Key takeaway: You don’t at all times have to incorporate reductions in your promotional emails. Issues like occasions and high quality content material add worth on your subscribers too.
Cart Abandonment Emails
Do you know that a median of 69% of buyers abandon their carts, costing eCommerce companies an estimated $260 billion in misplaced income?
The excellent news is that there are methods to scale back purchasing cart abandonment. One of many best methods is to remind buyers that there’s one thing of their cart with an deserted cart e mail.
Deserted cart emails are efficient. In accordance with Salesforce information, 60% of buyers returned to buy inside 24 hours of receiving personalised emails after abandoning their purchasing carts.
Not solely that, however ¾ of people that abandon their carts often plan to return again. In the event you’re not sending deserted cart emails, you’re leaving cash on the desk.
Glossier Deserted Cart E-mail
Glossier instantly tells buyers that this e mail is routinely despatched as a result of they left issues of their cart. It’s a humorous and refreshingly sincere strategy that performs effectively with web shoppers.
We’d counsel that Glossier do some testing to see in the event that they get higher outcomes by together with a picture of the merchandise within the cart. Other than that, the e-mail is on-brand, eye-catching, and to the purpose.
Birchbox Deserted Cart E-mail
We like this deserted cart e mail from Birchbox. They hit on one of many essential causes {that a} buyer abandons objects of their cart: they simply realized they don’t need the merchandise in there.
Birchbox exhibits the consumer the objects of their cart and features a advice for a unique, associated product.
Teefury Deserted Cart E-mail
Teefury does a wonderful job of utilizing their distinctive model voice. The CTA “Seize Your Baggins” speaks to a lot of their buyers and is simply actually enjoyable.
On the backside of the extremely entertaining e mail, Teefury doesn’t point out the deserted cart once more. As a substitute, they offer buyers the choice to “see what else is new.” Like Birchbox, Teefury understands that generally of us simply change their minds.
Google Retailer Deserted Cart E-mail
Lots is going on on this fantastically easy deserted cart e mail from Google Retailer.
For starters, Google Retailer highlights free transport on all orders on the prime of the e-mail. Free transport removes a standard barrier to on-line purchasing.
Subsequent, they create a way of urgency with the copy “going, going, (virtually) gone.” Together with the “heads up” beneath modifications the tone of the urgency from a scare tactic to a buddy who needs to be sure to don’t miss out on one thing you need.
After that, they simply transfer on. This can be a delicate nod to the urgency that they’ve created.
Key takeaway: Cart abandonment emails are a should. They are often enjoyable and lighthearted or understated and pressing, however you want to be sending them.
Right here’s a step-by-step information exhibiting the way to create a cart abandonment marketing campaign with OptinMonster.
Transactional Emails
Transactional emails are computerized emails despatched in response to a selected set off. Order and transport confirmations, account creation, and billing emails are all thought of transactional emails.
There are a number of extra sorts of transactional emails, however let’s concentrate on a few post-purchase e mail examples.
These emails can serve a number of completely different functions, like constructing pleasure for the product or inviting buyers to inform buddies about their buy.
Greenback Shave Membership Order Affirmation
Greenback Shave Membership’s order affirmation e mail is tame and no-nonsense in comparison with their quirky web site. They welcome the consumer to the “membership” and recap the order.
After that, they’re incentivized to share Greenback Shave Membership with a buddy.
They end off the e-mail with extra enterprise data.
This e mail from Greenback Shave Membership checks all of the containers of an excellent order affirmation e mail. It’s eye-catching and informative and reminds prospects you could be enjoyable {and professional}.
Zulily Order Affirmation E-mail
Zulily’s order affirmation is mild and vivid. Once more we see the “invite a buddy” incentive. Along with that, Zulily presents free transport till midnight the evening of the e-mail. This encourages buyers to revisit Zulily and store after confirming their current order.
Key takeaway: Don’t ignore transactional emails. They provide one other alternative to interact along with your prospects and construct model loyalty.
Take a while to plan out a transactionally triggered drip marketing campaign utilizing an e mail advertising automation device, and see our information on getting began with eCommerce e mail advertising automation.
Finest Practices for Writing E-mail Copy for eCommerce Websites
To make sure that your eCommerce emails are efficient, observe these greatest practices:
Write attention-grabbing topic traces: The topic line is the very first thing your buyer sees after they obtain your e mail. Due to this fact, it’s essential to be sure that your topic line is attention-grabbing and compelling. Use action-oriented language and preserve it brief and to the purpose. A very good topic line can enhance the open price of your e mail.
Personalize your emails: Personalizing your emails by addressing your buyer by their title can considerably affect the success of your e mail campaigns. Personalised emails have greater open and click-through charges than generic emails. You may as well use your buyer’s buy historical past and looking habits to personalize your e mail content material and presents.
Use clear and concise language: Preserve your e mail copy clear and concise. Be sure your message is straightforward to grasp, and keep away from utilizing business jargon or technical phrases. Use brief sentences and paragraphs and concentrate on the advantages of your merchandise.
Embody robust CTAs: A powerful call-to-action (CTA) can encourage your buyer to take motion and full the specified motion, comparable to making a purchase order or signing up for a e-newsletter. Be sure your CTA is evident, seen, and compelling. Use action-oriented language and keep away from generic phrases like “click on right here.”
A/B Take a look at: Testing your e mail campaigns may help you enhance the efficiency of your emails. Take a look at completely different topic traces, e mail copy, photos, and CTAs to find out what works greatest on your viewers. Analyze the outcomes of your e mail campaigns and make modifications accordingly. A/B testing could be a good way to determine which e mail copy works greatest on your viewers.
That’s it! Now you perceive the way to write e mail copy for eCommerce websites for creating efficient and fascinating emails that generate extra gross sales.
Nevertheless, even the very best e mail copy doesn’t assist in the event you don’t have any e mail addresses in your record.
The larger your record, the extra gross sales you’ll generate with these emails.
Take the City Southern case research for instance. City Southern began with out an e mail advertising technique to talk of. After utilizing OptinMonster to develop their e mail record, they elevated gross sales by 400%!
What’s cool about City Southern’s success is that any enterprise can do the identical with a powerful e mail advertising marketing campaign and nice content material.
By enhancing their weblog content material, City Southern elevated their website site visitors. Then, they took benefit of the elevated website site visitors to develop their e mail record by including a single lightbox optin to their website.
You learn that proper. Higher content material and a single lightbox optin result in a 400% enhance in gross sales. Let’s check out the optin that acquired this ball rolling.
Easy.
They observe up with an on-brand success message, delivering the promised coupon code and directing subscribers to substantiate their subscriptions.
Requiring a double optin ensures everybody registering on your record needs to obtain your emails. Along with rising gross sales by 400%, City Southern grew their e mail subscriptions by 2150% and added 8600 subscribers to their e mail record. All through the use of a single lightbox optin from OptinMonster.
Fast Tip: Listed here are step-by-step directions to construct your individual lightbox optin with OptinMonster!
Printed by Farjad Taheer
Farjad Taheer is an expert content material marketer, a foodie, and a soccer (learn Liverpool) fan. When off-screen, you’ll probably discover Farjad within the gymnasium, spending time with household, or hanging out along with his buddies.
