Earth Day is a yearly commemoration that pays tribute to the accomplishments of the environmental motion and underscores the urgency of safeguarding the Earth’s pure sources for generations to come back. It’s a world event that observes the environmental richness of our planet and emphasises technique of preserving it, while additionally selling environmental consciousness, conservation, and sustainability. Yearly, a couple of billion people in over 190 nations unite on this world occasion to advertise local weather consciousness and encourage accountable environmental behaviours.
Final month, we celebrated the Microsoft Promoting Accomplice Awards Asia Pacific, and with it awarded the Advertising and marketing with Objective Award—a subcategory of the Social Affect Awards. This award recognises a Accomplice who has demonstrated excellence in driving objective and motion throughout their campaigns, celebrates Companions who’ve used Microsoft Promoting merchandise and options to create inspiring options, and a Accomplice that has had a constructive impression on society and the setting.
The winner of the Asia Pacific Advertising and marketing with Objective Award for 2022 is Reprise Digital. Reprise Digital showcased their progressive and efficient advertising methods that aligned with Microsoft’s mission and aligned our values collectively to have an effect on our planet. In honour of Earth Day, we spotlight the evolution of a incredible inexperienced partnership.
Being a drive for good
Reprise Digital is a world chief in efficiency advertising that helps purchasers create and speed up buyer stream.
We consider in utilizing our craft abilities and experience to assist native communities and social causes throughout the Asia Pacific area. That is why we launched our Power for Good initiative, which focuses on making use of our abilities and sources to profit organisations which can be making a constructive impression on the world.
— ANDY HOLFORD, CHIEF PRODUCT OFFICER.
In Australia, the Reprise Digital Power for Good Initiative partnered with Microsoft and LinkedIn to run a sequence of strategic collaborations, together with a hackathon for Conservation Volunteers Australia, an organisation that works to guard and restore the pure setting. The hackathon aimed to deliver consciousness and supply methods for the #seatosource marketing campaign, which focuses on lowering plastic air pollution in waterways, and to spice up company partnerships.
As a part of the collaboration, Reprise Digital workers immersed themselves in a sequence of studying, hands-on assortment, and recycling throughout main cities in Australia all year long—from Advertising and marketing with Objective programs and options by to studying periods with Microsoft’s Chief Sustainability Officer.
Power for Good initiative by Reprise Australia in partnership with Microsoft Promoting and LinkedIn.
Making a day by day distinction
Because the partnership continues to thrive, the subsequent space on the evolution is how can each worker make a day by day distinction. In preparation for Earth Day, and on behalf of Microsoft Promoting and Reprise Digital, we’re each thrilled to announce an Asia Pacific area first partnership with Give with Bing as a method of giving again to sustainable charities by altering their default engines like google.
Microsoft provides progressive options that assist advertisers attain and have interaction their audiences throughout the Microsoft community. Certainly one of these options is Give with Bing, a function that permits customers to donate to charities of their alternative by utilizing the Bing search engine.
We’re proud to associate with Microsoft. With the latest launch of the brand new Bing, not solely will we see the productiveness and time saving beneficial properties as workers, however we’ll even be combining our collective efforts to offer again to necessary non-profits we assist.
— JESSICA WHITE, CEO OF REPRISE DIGITAL, ANZ.
Give with Bing is an easy and rewarding solution to assist the causes you care about by becoming a member of Microsoft Rewards and switching on Give Mode. The factors you earn looking out the online with Bing will routinely be donated to a trigger that’s necessary to you, and within the case of Reprise Digital, collectively we now have recognized totally different charities to donate to that align to the Reprise firm values.
Objective is a driving drive behind the sturdy partnership between Reprise Digital and Microsoft Promoting. It’s what has impressed us to look past efficiency media and assist make a constructive impression on the world. This announcement is a incredible instance of how Reprise Digital is giving again to non-profits and communities, and the way every of us can play our half in a sustainable future, even by looking out, incomes, and donating.
— ADAM GOODMAN, NATIONAL AGENCY LEAD, MICROSOFT ADVERTISING, ANZ.
As our continued partnership with Reprise Digital, LinkedIn, and Microsoft Promoting we’ll be exploring extra alternatives all year long, aligning to sustainability.
In case you’re excited by additionally making an impression this Earth Day, comply with the lead from Reprise Digital by downloading this 1, 2, 3 information to get began:
Be aware: We want to recognise that Mediabrands additionally gained the Americas Advertising and marketing with Objective Award. Congratulations on being a Power for Good.
Click on right here to study extra about Advertising and marketing with Objective.
To learn extra in regards to the highway to Internet Zero, learn the Microsoft Australia Report: Accelerating Your Path to a Internet Zero Future.
Concerning the writer
Chief Government Officer, Reprise Digital ANZ. A strategic thinker and enterprise chief with a penchant for problem-solving and creating cutting-edge options inside the quickly evolving house of media, advertising, knowledge, and know-how. A champion for collective success, expert at constructing a development pushed tradition of concord, curiosity, and enjoyable.
