SAN FRANCISCO & BERLIN — AppsFlyer right now introduced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is among the most internationally famend and educated specialists within the subject of cellular advert fraud and safety, and brings over a decade of trade expertise to AppsFlyer because it continues increasing its capabilities to stop and defend in opposition to fraud.
“I stay up for working with the staff to make a fantastic product even higher.”
“Cellular advert fraud devours advertising budgets, contaminates efficiency information and may flip profitable campaigns into losses. AppsFlyer has an efficient antidote available on the market with Protect360, which mixes real-time fraud safety with post-attribution detection,” mentioned Naumann. “I stay up for working with the staff to make a fantastic product even higher.”
In his function as AppsFlyer’s Anti-Fraud Evangelist, Naumann will work to successfully fight advert fraud and constantly educate the trade on threats and options, along with contributing to the additional growth of AppsFlyer’s Protect360 product suite. Naumann’s appointment comes at a vital time for the cellular promoting trade, which is dealing with rising challenges from heightened advert fraud exercise, particularly throughout the present financial circumstances. As a pioneer within the struggle in opposition to advert fraud, AppsFlyer gives cutting-edge instruments and the most recent insights to guard companies’ advertising investments. Naumann’s appointment underscores AppsFlyer’s dedication to offering essentially the most superior measurement and advertising analytics options and guaranteeing a extra fraud-free promoting ecosystem.
With greater than ten years of expertise within the subject of fraud prevention at firms resembling Zanox, Trademob and Glispa, amongst others, Naumann’s in-depth experience analyzing large information and recognizing fraud patterns and techniques has made him one of many foremost authorities on the planet. Till October 2022, he headed the anti-fraud division at Alter, a cellular measurement supplier that was acquired by Applovin in February 2021. Naumann additionally serves as head and co-founder of the Coalition in opposition to Advert Fraud (CAAF).
A key a part of Naumann’s function at AppsFlyer might be instructional work to advertise information and sharing about advert fraud in cellular at giant. He will even spearhead new methods to innovate on fraud detection and prevention, and help AppsFlyer because the market chief continues its efforts to drive a safer and extra clear ecosystem.
“We’re delighted that Andreas Naumann, an absolute high knowledgeable within the trade, is becoming a member of us,” mentioned Gal Brill, Normal Supervisor, Past, AppsFlyer. “His expertise, information and perspective will assist us keep forward of the ever-evolving fraud techniques and applied sciences.”
About AppsFlyer
AppsFlyer helps manufacturers make good decisions for his or her enterprise and their clients with its superior measurement, information analytics, deep linking, engagement, fraud safety, information clear room and privateness preserving applied sciences. Constructed on the concept manufacturers can improve buyer privateness whereas offering distinctive experiences, AppsFlyer empowers 1000’s of creators and 10,000+ expertise companions to create higher, extra significant buyer relationships. To be taught extra, go to www.appsflyer.com.
